About this podcast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
The newest 50 of 608 episodes
- Where Sports Business Energy Is Headed in 2027 · 32 minScott Soshnick and Jacob Feldman recap Sportico’s annual Invest New York event, breaking down what they learned about MLB, F1, NBA Europe and more major storylines, as well as…
- Sports Decision Makers Convene In NYC for Invest Event · 27 minHosts Scott Soshnick and Kurt Badenhausen preview the Sportico Invest New York event, which kicks off Tuesday with a keynote conversation with MLB's newest team owners, José E…
- Atlanta Braves Give MLB and Union CBA Talking Points · 31 minHosts Scott Soshnick and Kurt Badenhausen dig into Mark Walter shopping the Cadillac F1 team, as he unwinds his sports empire with sales of his stakes in the Los Angeles Lakers…
- Sports at the Ballot Box / Walter's Next Sports Sale? · 30 minScott and Eben discuss the various ways sports intersects with Tuesday's election. They also talk about the sale of another Mark Walter sports asset, and a championship for the…
- Cricket Economics: Inside the Indian Premier League's Booming Business · 31 minScott and Eben speak with colleague Justin Birnbaum about Sportico's Indian Premier League cricket valuations. They break down the history of the league, what it borrowed from…
- Brewers Take World Series Lead / NBA Takes Prediction Market Money · 33 minScott and Eben discuss the Milwaukee Brewers' early lead in the World Series. They also talk about a new series of NBA partnerships, and a sports impact from the surprising…
- The NFL Has a New Revenue Stream / NBA in Mexico City? · 34 minScott and Eben discuss the NFL's new—bigger—investment ambitions. They also talk about the Brewers' "Timeless Ticket" mea culpa, the NBA's Mexico City talk, and sports vs. the…
- How the Milwaukee Brewers Bungled $1,000 Timeless Tickets · 35 minScott and Eben discuss the fallout from the Milwaukee Brewers' $1,000 "Timeless Ticket" fiasco. They also discuss Jalen Hurts' injury, the expansion of the College Football…
- Baseball Hypotheticals On Dodgers Payroll, Free MLB Tickets · 29 minScott and Eben discuss the latest in the MLB playoffs. They also talk through some hypotheticals about the Dodgers owners, free MLB tickets, and more. Learn more about your ad…
- The Man City Question, Plus MLB Playoffs Roll On · 35 minScott and Eben discuss the looming punishment for Man City, after the club was found guilty on 114 charges of violating financial fair play rules. Learn more about your ad…
- Can the Premier League Thrive Without World’s Biggest Stars? · 34 minLev Akabas, Justin Birnbaum, and Jacob Feldman fill in on the Sporticast today. They break down Sportico’s annual list of the world’s highest paid soccer players and discuss the…
- Lesson From The Owner's Box w/ David Rubenstein · 28 minEben and Jacob speak with David Rubenstein, Carlyle co-founder and Baltimore Orioles owner, about his new book, which details his purchase of the MLB team and takeaways from…
- NHL Valuations Show Sun Belt Surge, Sparks Expansion Debate · 34 minScott and Eben are joined by Kurt Badenhausen to discuss his latest NHL valuations list. They talk about the surge for Sun Belt teams, a roster construction conundrum and the…
- New York vs. Boston: The NHL Season, MLB Playoffs Start At the Same Time · 36 minScott and Eben break down the start of the NHL season on Tuesday. They also talk about the NFL in Brazil, a senate vote on college sports, and the LeBron effect on the 76ers…
- Fat Bear Week For Sports? Plus, Highest Paid NFL Players · 30 minScott and Eben discuss their favorite pudgy ursine mammals, plus the highest paid NFL players, PWHL trademarks and Manchester United's lofty revenue goals. Learn more about your…
- Many Pro Sports Teams Have Overlooked 20% of the U.S. Population · 31 minScott and Eben speak with Xavier Gutierrez, the chairman of ImpactX Sports Group and former CEO of the Arizona Coyotes, about opportunities for Latino executives, making sports…
- NFL's Highest Paid Coaches / NBA Owners Meetings · 37 minAndy Reid, John Harbaugh and Sean Payton are the highest paid coaches in the NFL. Scott and Eben discuss Sportico's latest list, plus stupidity surrounding Arch Manning and…
- NFL Kicks Off / Steve Ballmer Concedes · 35 minScott and Eben discuss the start of the NFL season, with the world's richest sports league on the brink of hitting its $25 billion revenue target. They also talk about the U.S…
- Late Night at the U.S. Open, Bankruptcy at LIV Golf · 34 minScott and Eben debate how problematic it is for U.S. Open matches to end at 3:33 AM ET. They also talk LIV Golf's long-expected bankruptcy, the start of the NFL season, and LSU…
- Trucking, Restaurants and Real Estate: An NFL Star's Post-Playing Journey · 32 minScott and Eben speak with Antoine Bethea, a former Pro Bowl safety, about his time in the NFL, his post-playing business approach, and how athletes can better manage their money…
- Stan Kroenke Adds Angels to Sports Empire in $4B Deal · 30 minScott and Eben talk about Stan Kroenke's $4 billion deal to buy the Los Angeles Angels, which will grow what was already the largest ownership empire in global sports. They also…
- Sports Investing is Red Hot. Are There Dangers on the Horizon? · 34 minScott and Eben speak with Marc Ganis, founder of Sportscorp and advisor to the NFL, about the economics of the world's richest league and how sports investing is changing…
- Dodgers Update / The Newest Sports Owners · 33 minSo much for a quiet summer. Kurt and Jacob fill in for Scott and Eben, breaking down the latest news in the Mark Walter saga, the approval of the Seattle Seahawks’ sale to a…
- Mr. Haaland's Haircut: Lessons from the Gen Z Social King · 38 minScott and Eben discuss a social media masterclass from Erling Haaland. They also discuss the Timberwolves sale, Woody Johnson's F1 investment, and NFL players going back to…
- Sports Owners and the Danger of Short-Term Thinking w/ Roger Ehrenberg · 29 minScott and Eben speak with notable Wall Street (and sports) investor Roger Ehrenberg about the $12.5 billion Lakers deal, the changing face of sports ownership, and the thorniest…
- Lakers Sale Fallout / Jeff Bezos the Sports Owner · 32 minScott and Eben discuss more fallout from the stunning Lakers sale, including new reporting about Mark Walter's business empire and Joshua Kushner's AI-heavy portfolio. They also…
- The Lakers Just Sold For $12.5 Billion?! Plus, NFL Valuations · 35 minScott and Eben are joined by Kurt Badenhausen to discuss an NBA bombshell, with the Los Angeles Lakers selling to Josh Kushner for $12.5 billion. They also talk about Kurt's…
- Nascar COO Discusses the Delicate Balance of Innovation vs. Tradition · 33 minScott and Eben speak with Ben Kennedy, the COO of NASCAR, about how the racing giant balances its traditional roots and its constant quest for innovation. They talk about new…
- Larry Berg Rises / Dodgers' Embarrassment of Richest · 34 minScott and Eben break down new MLS commissioner Larry Berg, a 'hybrid candidate' who was introduced to fans this week. They also talk about the Dodgers' embarrassment of riches…
- What Was Gianni Infantino Thinking? · 33 minScott and Eben discuss the rapid and stunning collapse of FIFA president Gianni Infantino's investment plan, which drew criticism for its merits, its lack of transparency and its…
- FIFA Seeks Investors: Breaking Down a Soccer M&A Bombshell · 31 minScott and Eben break down the early reporting on FIFA's plan to sell a $4.2 billion stake in its commercial ventures. They also talk about college sports patch deals. Learn more…
- LeBron James Choses Philadelphia / The Packers Lost Money?! · 28 minScott and Eben discuss LeBron James signing with the Philadelphia 76ers. They also talk about the latest financials from the Green Bay Packers, new investors in the Athletics…
- ESPN Layoffs / Sports Ownership Empires Grow · 35 minScott and Eben break down this week's layoffs at ESPN. They also talk about the Walton and Mittal sports ownership empires, the World Cup finals ratings, and NFL economics. Learn…
- MLS Commissioner Finalists / World Cup Recap · 38 minScott and Eben discuss the two finalists to be the next MLS commissioner. They also talk about the end of the World Cup and Fanatics Fest in New York City. Learn more about your…
- 40 Years of Goooooooals With World Cup Announcer Andrés Cantor · 36 minScott and Eben speak with Telemundo soccer broadcaster Andrés Cantor about the World Cup, the U.S. team's exit, his love for Argentina, the prospect of a 64-team tournament, and…
- Breaking Down the $9.6 Billion Seattle Seahawks Sale · 24 minScott and Eben discuss the Khosla family—led by tech billionaire Vinod Khosla and his wife, Neeru Khosla—agreeing to buy the Seattle Seahawks for an NFL record $9.61 billion…
- U.S. Soccer Requiem / LIV Golf Layoffs · 29 minScott and Eben speak about the U.S. team's elimination from the 2026 World Cup following a blowout loss to Belgium. They also talk about looming layoffs coming to LIV Golf as the…
- U.S. Red Card At Center of World Cup Controversy · 31 minScott and Eben discuss the red card controversy involving U.S. striker Folarin Balogun in the lead-up to the team's game against Belgium. They also discuss Nike vs. Adidas, an…
- Tennis Players Cash in With 4 Earning $40M+ in Last 12 Months · 29 minKurt and Scott discuss the highest-paid tennis players, including Serena Williams at $40 million over the past 12 months. They also talk NBA Europe bids, Nike earnings and NBA…
- NBA Europe Takes Shape / World Cup Elimination Games Start · 30 minScott and Eben discuss the latest with NBA Europe, including the finances of the basketball league hoping to launch in October 2027. They also talk about the World Cup, Scott's…
- NHL Eyes Texas Expansion / Brendan Sorsby In No Man's Land · 35 minEben and Jacob discuss the NHL's chosen location (Texas) and owner (Dan Friedkin) for its 33rd team. They also talk about Brendan Sorsby, the World Cup, the NBA Draft, and PGA…
- Who’s Winning EA/FIFA Split, Plus How Backyard Sports Came Back · 36 minJacob Feldman and Justin Birnbaum discuss the latest sports video game news, including Netflix’s partnership with FIFA and the first new Backyard Sports title in years. Is there…
- Fans Are the Story of the World Cup So Far · 37 minEben and Justin Birnbaum discuss latest from the World Cup. Fans have been the most enduring story of the games so far. They also talk about tickets, visas, transportation, and…
- Knicks Win, Canes Win, U.S. Men’s Soccer Team Wins · 35 minScott and Eben discuss a historic sports weekend in New York City, where a Knicks championship took over the streets. They also talk about the Carolina Hurricanes winning the…
- Seattle NBA, NFL Sales Take Shape / World Cup Kicks Off · 26 minScott and Eben talk about big news with a group that’s looking to expand its Seattle sports portfolio. They also talk about the latest with the World Cup, NBA Finals, and a…
- The World Cup Is Here / The Knicks Keep Winning · 32 minScott and Eben talk about two major sporting events underway in the U.S.—the 2026 FIFA men’s World Cup and the NBA Finals. They talk about various business storylines, including…
- The Thinking Behind Steph Curry’s New Chinese Sneaker Deal · 28 minScott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle…
- Serena is Back / NBA, NHL Finals Are Here · 26 minScott and Eben discuss Serena Wiliams’ much anticipated (and curiously motivated) return to pro tennis. They also talk about the NBA Finals and Stanley Cup Final, which begin…
- Knicks’ New York Takeover/ NCAA Economic Reversion · 34 minScott and Eben discuss the New York Knicks’ return to the NBA Finals. They also talk about what a Princeton lacrosse national title says about NCAA economics and a new volleyball…
- French Open Fashion Feud / Fernando Tatis Jr.’s $34M Regret · 33 minScott and Eben discuss the increased blending—and increased tension—between the major fashion labels and tennis’ biggest tournaments. They also discuss Fernando Tatis Jr.’s…
