What Is It Worth When There Is No Comp?

I paid a lot for a Roman Reigns 1/1 that had no public sale to point to. I knew why I wanted the card. I still had to decide how I got to that number.
In this episode, I talk through what a comp can tell us, where comparisons fall short, and why your buy price, your sale price, and the value of owning a card can be three different numbers.
I also share the questions I ask before making an offer: What else can a collector buy? What would I have to give up? What happens if I need to sell? And can I live with the purchase if the market never agrees with me?

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