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Starting Small

Starting Small

MINNIDIP: Emily Vaca

· 38 min · Episode 255

Show notes

Emily Vaca launched MINNIDIP in 2017 as a bold antidote to sad blue kiddie pools — designing a sleek, adult-friendly inflatable that was missing in the market. She bootstrapped the brand, protected it via early patents, and slowly built a passionate fanbase. In 2024, she blew everyone’s minds with the MINNIDIP Balloon Garland: a reusable, latex-free, single-inflation cluster that sold seven figures in 24 hours with a waitlist of 51,000+. In this episode, Emily shares the constraints she embraced, how she pushed through manufacturing dead ends, and how she designs with purpose and durability in mind.
Make sure to check out MINNIDIP at: https://minnidip.com/

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