Stop Waffling & Start Selling
by Sandra Ten Hoope
Latest episode
Ditch the 10K Month Hype: Create Freedom with Human Design Instead…
Ditch the 10K Month Hype: Create Freedom with Human Design Instead…
About this podcast
Stop Waffling, Start Selling - the seasonal podcast in which we dive deep into the world of persuasive storytelling, effective sales techniques, and practical strategies to help you grow your business.
Episodes
The newest 20 of 30 episodes
- Ditch the 10K Month Hype: Create Freedom with Human Design Instead With Guest - Kerstin Grünling · 36 minIn this episode of Stop Waffling, Start Selling, we open the door to Human Design, not as something abstract or overly spiritual, but as a practical way to understand how you…
- Doing Business Your Way: Strategy, Systems & Self‑Trust with Shelly Shulman · 42 minI’m joined by Shelly Shulman, someone I would genuinely describe as a unicorn in the online business space. Shelly brings together strategy, systems, and mindset in a way that…
- Last-Resort Hypnotherapy: Why Change Doesn’t Need 20 Years With Guest Paul Wilson · 36 minIn this episode of Stop Waffling, Start Selling, Sandra is joined by hypnotherapist and behavioural change specialist Paul Wilson to unpack why so many people feel stuck and what…
- Stop managing time. Start managing yourself - With Abigail Langridge · 43 minI’m joined by Abigail Langridge, and this is a conversation that goes far beyond traditional time management. Abigail has played a significant role in my own journey. Years ago…
- How did the Membership come about? with Guest Dawn Baxter. · 55 minWelcome back to the next Series of Stop Waffling and Start Selling. In this episode I am joined by Dawn Baxter, founder and owner of Beyond the Dawn Digital, who helped me to see…
- Clarity. Connection. Conversion. · 5 minThis conversation breaks selling down into three elements that actually matter. Not hacks. Not pressure. Not performance. I talk through clarity, connection, and conversion, and…
- Why Your Voice Matters More Than Ever · 1 minThis conversation is about the mission behind Stop Waffling, Start Selling and why it has evolved. When I first started this podcast, the goal was simple: help entrepreneurs find…
- What You Get Inside The Stop Waffling, Start Selling Membership · 3 minThis episode is for anyone who keeps circling the same ideas, second-guessing their voice, or feeling like their story should be working harder than it is. I walk you through…
- The Story Behind The Pages · 6 minThis episode is about the book, but it’s also about everything that led to it. I share the story behind Do Not Try HIM at Home and why this book needed to exist. Not as a memoir…
- Why Calm Beats Chaos · 7 minI talk about the structure behind the podcast, the pace, and the choices that might feel quieter than what the online world usually pushes. This show isn’t designed to compete…
- The Pattern I Couldn’t Ignore Anymore · 13 minThis moves into territory where discomfort quietly crosses into danger. I share what unfolded in a relationship built on misplaced trust and long-standing familiarity. A man who…
- What Automation Can’t Replace With Cindy Hunting · 37 minI sat down with Cindy Hunting for a conversation about building a business that works in the real world, not just on paper. Cindy started her career as an assistant and went on…
- The Moment Denial Stopped Working · 10 minThe comments brushed off as harmless. The behaviour explained by sympathy. The quiet voice inside that knows something is wrong, long before the evidence appears. In this…
- Stop Managing Chaos. Start Leading Yourself With Kate Lindup · 29 minI sat down with Kate for a conversation that went far deeper than business strategy. We talked about what happens when coaching evolves beyond frameworks and into something more…
- How it All Quietly Started · 11 minSales and Story Strategist. Certified Persuasion Expert. Corporate lawyer turned truth teller. For years, I lived two lives. By day, I was closing multi-million-pound deals…
- Power, Peace, and a Business That Feels Like You With Sarah Cooke · 30 minIn this episode of Stop Waffling & Start Selling, I’m joined by the brilliant Sarah Cooke, business and marketing coach, former corporate high-flyer, and someone who knows…
- Coffee & Connection: Navigating Challenges of Self-Employment and Online Entrepreneurship Part 2 · 30 minAuthenticity in business storytelling and navigating ethical challenges take centre stage in this thought-provoking conversation with a group of inspiring female entrepreneurs…
- AI, Authenticity & The Power of Storytelling – A Conversation with Tom Stanhope · 47 minIn this fascinating episode, I sit down with Tom Stanhope, a video content producer with over two decades of experience. Since 2001, Tom has seen it all, but lately, his focus…
- Stop Waffling, Start Selling · 5 minIn this episode, I tackle the issue that holds so many of us back in business – waffling. You know what I mean, the endless over-explaining, overthinking, and complicating things…
- Irresistible call to action · 5 minIn this episode I dive into what might just be the most crucial part of your marketing and sales strategy—the call to action, or CTA. It’s one thing to capture someone’s…







