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Strait Forward

Strait Forward

Sharing Boba Tea, Sharing Taiwan

· 36 min · Avsnitt 35

Avsnittsbeskrivning

It's Taiwan's most famous export in a cup, but behind every chewy tapioca pearl is a global business story of culture, competition, and surprising technology. In this episode, host Channing Lee talks about all things boba with Greg Chen, CEO of International Business and Chief Investment Officer for the group behind Sharetea and Unique Green (UG) Tea, two of Taiwan's biggest bubble tea brands. They cover where boba came from, how the drink became a worldwide phenomenon and a symbol of Taiwanese culture, why Chinese chains flooding the market pose a growing competitive threat, and how…

Webbplats: strait-forward.simplecast.com

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