Subscription League
by Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier
Latest episode
Mapping the Future: TomTom’s Evolution in Mobile Navigation and…
Mapping the Future: TomTom’s Evolution in Mobile Navigation and…
About this podcast
Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.
Episodes
The newest 20 of 41 episodes
- Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data · 33 minEpisode Overview TomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering…
- Subscriptions: The Good, The Bad & The Overused · 25 min · Episode 35Episode Overview In this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails…
- App Store: The Good, the Bad, and the Glitches · 51 minEpisode Overview David Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching…
- Scaling Mojo: How to Build a Subscription App with 40M+ Downloads · 31 minEpisode Overview Francescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges…
- Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton · 31 min · Season 2 Episode 4Timestamps [00:00:20] - Introduction to Robyn Exton and HER [00:02:10] - Robyn's Early Days and Learning to Code [00:04:55] - Early User Acquisition Strategies [00:07:50]…
- How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes · 33 min · Season 2 Episode 3Episode Overview Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app…
- From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen. · 16 min · Season 2 Episode 2In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost…
- Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause · 28 min · Season 2 Episode 1Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers…
- Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska · 27 min · Episode 28All about scaling an app by leveraging both web and app subscriptions! In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most…
- Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov) · 26 min · Episode 29In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how…
- Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating · 26 min · Episode 27These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x…
- Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira · 29 min · Episode 26Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible. Back in 2015, Sweatcoin burst onto the scene…
- The Washington Post - Transitioning to Digital: Insights from Michael Ribero · 29 min · Episode 25In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from…
- Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez · 24 min · Episode 24Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO…
- Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi · 30 min · Episode 23For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth…
- How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler · 37 min · Episode 22Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing…
- App Masters - How to Monetize Your App: Expert tips from Steve P. Young · 30 min · Episode 21App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps…
- PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié · 26 min · Episode 20With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier…
- CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan · 25 min · Episode 19In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a…
- Pollen VC - A guide to financing your user acquisition with Martin Macmillan · 24 min · Episode 18When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan…
