The Profitable Climate Solution: Integrative Design for Radical Efficiency — with Amory Lovins

Nearly 50 years after Amory Lovins published his landmark Foreign Affairs article, “Energy Strategy: The Road Not Taken?,” we have made enormous gains in efficiency. But we have barely scratched the surface of what better design can deliver.
Few people have shaped modern thinking about energy more than Amory. He co-founded Rocky Mountain Institute—known today as RMI—and has spent five decades helping companies and governments dramatically reduce energy use while improving performance and lowering costs.
At the center of Amory’s work is integrative design for radical efficiency—optimizing…