Supplier Promo Playbook
by Supplier Promo Playbook
Latest episode
Beyond Branded Merch: The Business of Incentive Travel with Tamara…
Beyond Branded Merch: The Business of Incentive Travel with Tamara…
About this podcast
Welcome to the Supplier Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry.
Hosted by Lisa Fosdick, Kimberly Ballerene, and Adrienne Barker, MAS, three seasoned pros with decades of combined experience. This show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel.
Each episode unpacks critical topics, including how to market to distributors, search engine success in the promotional space, navigating buying groups, go-to-market strategies, expected services, inventory management, and software onboarding.
Whether you're a startup supplier or a seasoned professional seeking growth, this is your go-to resource for actionable advice and enhanced results.
Subscribe now and get ready to master your market with The Supplier Promo Playbook.
Episodes
The newest 20 of 30 episodes
- Beyond Branded Merch: The Business of Incentive Travel with Tamara Borello · 30 min · Season 2 Episode 11What if your next big opportunity in promotional products isn't a product at all, but an experience? In this episode of Promo Supplier Playbook, Lisa Fosdick and Adrienne Barker…
- Company Stores That Sell With Print-on-Demand and Automation · 53 min · Season 2 Episode 10Company stores are changing. Print-on-demand, automation, pop-up shops, personalization, and better data are helping promotional products distributors create profitable branded…
- What Is Promo? Exploring Distributors, Decorators and On-Demand Opportunities · 20 min · Season 2 Episode 9What is promo, and who qualifies as a promotional products distributor today? The promotional products industry extends far beyond traditional distributors and bulk orders. It…
- Making Promo Programs Supplier-Friendly with Eric Granata with PromoPilot · 43 min · Season 2 Episode 8Technology does not have to be overwhelming, expensive, or reserved for the industry’s largest companies. Eric Granata, MAS, founder of PromoPilot, joins the Promo Playbook to…
- How Niche Suppliers Create Big Wins · 1 h 9 min · Season 2 Episode 7What separates great distributors from average ones? It is not having access to the biggest suppliers. It is knowing how to solve problems creatively. In this special panel…
- Wildgrain Enters Promo With Fresh Ideas · 51 min · Season 2 Episode 6What happens when a fast growing direct to consumer food brand steps into the promotional products industry? You get a conversation packed with innovation, logistics…
- NEPPA Presents: AI Strategies for Promo Professionals · 55 minBonus Episode Beyond the Hype Real World AI Strategies for Promo Professionals Recorded live at a special New England Promotional Products Association education event, this…
- How Suppliers Win with PPAI Insights from Josh Ellis · 57 min · Season 2 Episode 5What does it really take for a supplier to stand out in the promotional products industry? In this powerful episode of The Supplier Promo Playbook, hosts Adrienne Barker, Lisa…
- What happens when three innovative suppliers share what is really shaping the future of promo? · 17 min · Season 2 Episode 4How are smart suppliers adapting as the promotional products industry evolves? Recorded live from PPAI Expo, Kimberly Ballerene takes listeners onto the show floor for…
- How SnugZ Scaled to $92M in Promo · 46 min · Season 2 Episode 3What does it really take to grow a promotional products company from $29M to over $92M—and stay competitive in a rapidly changing industry? In this episode of The Promo Playbook…
- PPAI Expo Supplier Interviews: Kanga Coolers, Organic Tee Star, Fatty Pack, Fire & Pine · 20 min · Season 2 Episode 2What do the suppliers who actually win at PPAI do differently when every distributor is overwhelmed with options? Recorded live on the PPAI Expo show floor in Las Vegas, hosts…
- Marketing Noise vs Marketing Results with guest Gloria Lafont: What Promo Distributors Miss · 43 min · Season 2 Episode 1What if the reason your marketing is not working is not your products but your foundation, your follow-up, and your message? In this episode of The Promo Playbook, hosts Lisa…
- From Pixel to Print: How Offshore Vector Art Teams Power Scalable Success for Promo Suppliers · 39 min · Season 1 Episode 16Ever opened an “art file” that looked fine… until you tried to print it and suddenly it turned into pixel soup? In this episode of The Promo Playbook, hosts Lisa Fosdick…
- Boutique Supplier Outreach That Works: Regionals, Email, LinkedIn, and Old School Follow Up · 29 min · Season 1 Episode 15Are you a boutique supplier trying to get distributors to notice you without becoming “that annoying email” they delete before coffee? In this bite-sized episode, Adrienne…
- Supplier and Distributor Communication. How to Build Strong Partnerships in the Promo Industry · 24 min · Season 1 Episode 14What happens when suppliers and distributors stop ghosting each other, start communicating clearly, and treat every email as if it mattered? This episode breaks down the small…
- How to Win at PPAI Expo: Insider Prep, Strategy, and Show Floor Mastery · 37 min · Season 1 Episode 13Are you heading to the PPAI Expo this January, and secretly wondering how the pros actually work this show without burning out, getting lost, or missing the good stuff? ➡️ In…
- No Minimums, No Limits: Inside the On-Demand Revolution with SplashBrands and Digital On Demand · 44 min · Season 1 Episode 12What if you could deliver fully branded products with no minimums, no inventory, and lightning-fast turnaround? Welcome to the future of promo — where on-demand printing meets…
- Small Bite On The Power of Self Promos · 16 min · Season 1 Episode 11Still think self-promos are just giveaways? Think again. In this new Supplier Promo Playbook episode, hosts Lisa Fosdick, Adrienne Barker, MAS, and Kimberly Ballerene break down…
- Why Distributors Should Partner with Boutique Suppliers & Retail Brands: Fresh Ideas, Stronger Relationships, and Higher Margins in Promo · 27 min · Season 1 Episode 10Why should distributors take a chance on boutique suppliers or retail brands? In this insightful episode of The Promo Playbook, hosts Lisa Fastig, Kimberly Miller Ballerene, and…
- PromoStandards Integration Guide for Suppliers and Distributors · 41 min · Season 1 Episode 9Are you still faxing purchase orders, emailing spreadsheets, or chasing inventory updates? Then this episode is your wake-up call. Summary → In this masterclass edition of Promo…
