Talking Tactics
oleh Dayana Kibilds, Safaniya Stevenson
Episode terbaru
Ep. 75: Stop Marketing Amenities. Start Marketing Belonging
Ep. 75: Stop Marketing Amenities. Start Marketing Belonging
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Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback.
Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.
Episode
20 episode terbaru dari 78
- Ep. 75: Stop Marketing Amenities. Start Marketing Belonging · 26 mnt · Episode 75Students today aren’t just evaluating colleges based on rankings, programs, or amenities — they’re asking a much deeper question: Will I feel like I belong here? In this solo…
- Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook · 40 mnt · Episode 74UNC Charlotte is rewriting what modern university advancement can look like—fast, collaborative, and deeply rooted in place. In this episode of Talking Tactics with Safaniya…
- Ep. 73: How Social Intelligence Changes Higher Ed Marketing · 52 mnt · Episode 73Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to…
- Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems · 32 mnt · Episode 72What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional…
- Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns · 32 mnt · Episode 71What does a pretzel have to do with enrollment marketing? Turns out… a lot. On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of…
- Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed · 30 mnt · Episode 70What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment…
- Ep. 69: Collaborate, Curate, Consolidate: Fordham’s Approach to Smarter Student Programming · 31 mnt · Episode 69Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from…
- Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works · 25 mnt · Episode 68Storytelling is having a moment. But most brands are still telling stories that sound exactly the same. On this episode of Talking Tactics, Safy sits down with John Gorman…
- Ep. 67: How Friendship Bracelets United a Campus Around Its Strategic Plan · 27 mnt · Episode 67Forget everything you know about strategic plans being boring. Fort Lewis College just cracked the code when they turned their five strategic pillars into friendship bracelets…
- Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip · 42 mnt · Episode 66Think your university's perfectly curated Instagram feed is attracting Gen Z students? Think again. Employee advocacy experts Ben Hayes and Maria DeMario reveal why letting…
- Ep. 65: How Indigenous Values Can Transform Enrollment Strategies · 23 mnt · Episode 65In this episode of Talking Tactics, host Safaniya Stevenson sits down with Jana Hanson of the American Indian Higher Education Consortium (AIHEC) and Kata Traxler from Student…
- Ep. 64: Going Vertical: When SEO Meets Social Video · 20 mnt · Episode 64When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill…
- Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn · 33 mnt · Episode 63This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist at the University of…
- Ep. 62: Turning Keynotes Into Curriculum to Create Community Beyond the Stage · 28 mnt · Episode 62NC State University sold out 700 tickets in just two days when they brought Alton Brown to campus, but that was only the beginning. Nash Dunn and Allie Bloom Whitley share how NC…
- Ep. 61: New Game, New Rules, and Rewriting Student Philanthropy · 36 mnt · Episode 61What happens when a fundraiser decides to end one of higher ed’s most sacred traditions—the senior giving campaign? In this episode, Safaniya sits down with Alex Rodríguez from…
- Ep. 60: Building Alumni Affinity Through Curiosity Content · 34 mnt · Episode 60Safaniya Stevenson sits down with Daniel Freeman, Chief Development Officer at Gaston Community College, to unpack how a “curiosity-first” approach reshaped alumni engagement…
- Ep. 59: Risky or Rewarding? Bold Design Lessons for Education Marketing · 31 mnt · Episode 59Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetman and Emily Watson to…
- Ep. 58: Turning a Brand Transformation Into a Party · 41 mnt · Episode 58What happens when a team of former tourism and events pros are in charge of rolling out a rebrand? You’ll want to hold on your beignets for this one. In this episode, we’ll hear…
- Ep. 57: Passing the Baton to Your New Host · 15 mnt · Episode 57You thought we were done with the show? Think again. The pursuit of top-tier tactics continues! Talking Tactics isn't going anywhere, but we ARE getting a new voice behind the…
- Ep. 56: My Favorite Moments from Two Years of Talking Tactics · 26 mnt · Episode 56After two years and 55 episodes packed with practical, joyful, and wildly clever ideas, Talking Tactics comes to a close. In this final episode, host Dayana Kibilds reflects on…
