Show notes
Weekly AI news for the creative industries. This week, Technically Creative asks whether ad tech is about to become something much bigger: the system that creates, distributes, targets, measures and continuously rewrites advertising.
TikTok, Meta, OpenAI, NBCUniversal, FreeWheel, Newton and Omnicom are all pushing AI deeper into advertising. Creative generation, media buying, audience targeting, campaign optimization and measurement are starting to collapse into the same technological loop.
Technically Creative is brought to you by KoobrikLabs, the AI/IT partner for creative companies…
