Jakson kuvaus
Weekly AI news for the creative industries. This week, Technically Creative looks at the growing fight over who gets to make advertising, how AI is disappearing into professional creative workflows, and why the rules around technology, work and authorship are changing faster than the institutions around them.
The biggest story is advertising production.
WPP is pushing more commercial production through its own 10,000-person production operation, challenging the traditional triple-bid system that has long connected agencies, clients and independent production companies. With traditional…