Note dell’episodio
Maximizing revenue in the off-season requires facility leaders to look beyond traditional sports programming, and embrace the high-margin world of "nontraditional" corporate events. Jo Fostock from ProofPoint Experiences joins TechTalks to discuss how to transform brick-and-mortar assets like baseball diamonds and ice rinks into "Instagrammable" experiential venues for galas and conferences. Jo Fostock explains the strategic value of repurposing existing infrastructure, such as built-in stadium seating, AV systems, and food and beverage services, to capture corporate budgets. By partnering…
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