Why Does Whey Protein Isolate Get So Much Attention?

The main difference between whey concentrate and isolate is the processing.
Whey protein isolate undergoes more processing in order to isolate the protein from whey.
The processing to isolate the protein component of whey, clears out a lot of lactose, fats, immunoglobulins, vitamins and minerals.
This is why a 20 gram serving of whey protein isolate will contain around 18 grams of protein, whereas a 20 gram serving of whey protein concentrate will contain on average about 16.5-17 grams of protein.
The flavor profile of whey protein isolate is also more easily manipulated via removal of the…