The ABM Way!
door Omprakash Karuppanan
Nieuwste aflevering
Episode 18: The Enterprise Buyer Who Never Enters the Room | Shalini…
Episode 18: The Enterprise Buyer Who Never Enters the Room | Shalini…
Over deze podcast
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
Afleveringen
- Episode 18: The Enterprise Buyer Who Never Enters the Room | Shalini Pillai Banerjee, CMO at Pine Labs · 42 min · Seizoen 1 Aflevering 18What happens to your go-to-market when your company is actually many companies, and five different teams end up calling the same bank? In this episode of The ABM Way, Omprakash…
- Episode 17: Running ABM Inside One of the World’s Largest IT Services Companies | Avishek Chakrobarty, Head-Global ABM Centre of Excellence at Kyndryl · 40 min · Seizoen 1 Aflevering 17What does Account-Based Marketing look like when you’re selling multi-million-dollar services to Fortune 100 companies across 13+ countries? In this episode of The ABM Way…
- Episode 16: Signal-Based ABM: How Enterprise Deals Are Actually Won| Webinar with Yulia Olennikova-Senior Marketer and Evangelist at N.Rich · 49 min · Seizoen 1 Aflevering 16Signal-Based ABM: How Enterprise Deals Are Actually Won In this Webinar episode of The ABM Way, Omprakash sits down with Yulia Olennikova Senior marketer and evangelist at N.Rich…
- Episode 15: Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern|CMO @Cosmo Consult · 49 min · Seizoen 1 Aflevering 14Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo…
- Episode 14: From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija · 49 min · Seizoen 1 Aflevering 14From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija. In this episode, We meet Vineetha – a powerhouse in ABM and digital strategy. With…
- Episode 13:Why Marketing Ops Is Your GTM Pit Crew and Not a Tech Helpdesk| Darrell Alfonso · 50 min · Seizoen 1 Aflevering 13Why Marketing Ops Is Your GTM Pit Crew — Not a Tech Helpdesk. In this powerhouse episode, I’m joined by Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed and…
- Episode 12: The Bold ABM Moves No One Talks About (But You Should Try in 2025)|Emilia Korczynska · 43 min · Seizoen 1 Aflevering 12The Bold ABM Moves No One Talks About (But You Should Try in 2025) In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska, VP of Marketing at Userpilot…
- Episode 11: From the Dawn of the Internet to AI-Insights from a 3-Decade Expert in Branding,SEO and ABM-Patricia McParland · 33 min · Seizoen 1 Aflevering 11In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software…
- Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova · 34 min · Seizoen 1 Aflevering 10In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on: Why your ABM advertising doesn't work and how to fix it! Are display ads worth…
- Episode 9: Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi Soman · 38 min · Seizoen 1 Aflevering 9Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued! In this episode of the The ABM Blitz series, Naomi Soman from Storylogick…
- Episode 8: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter. · 40 min · Seizoen 1 Aflevering 7Join Omprash Karuppanan, the Founder of Fuego Systems, in THE ABM Way Episode. Topic: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies…
- Episode 7: ABM Horror Stories and How to Avoid them|ABM Blitz Series|Omprakash Karuppanan · 30 min · Seizoen 1 Aflevering 7Join Omprash Karuppanan, the Founder of Fuego Systems, in the ABM Blitz Episode. Topic: ABM Horror Stories and How to Avoid Them. Here, Omprakash discusses on 1. How ABM is a…
- Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens · 28 min · Seizoen 1 Aflevering 6Join Mark Kilens, the co-founder of TACK, and me in discussing "People first Go-To-Market." Here, Mark discusses: 1. Importance of building relationships and partnerships with…
- Episode 5:How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich · 54 min · Seizoen 1 Aflevering 5How to choose the right pilot program for your ABM in 2024. Welcome to another episode of the ABM Way. In this episode, we have a special guest, Andrei Zinkevich from Full Funnel…
- Episode 4:How to execute a full-lifecycle ABM in challenging economic times|Taylor Young · 42 min · Seizoen 1 Aflevering 4In this Podcast episode, I am joining Taylor Young, Director of Strategic Initiatives @ Terminus, to discuss on: The concept of full-lifecycle ABM in detail. The benefits of a…
- Episode 3:The key challenges in marketing and sales alignment and how to overcome using technology| Brad Rosen · 27 min · Seizoen 1 Aflevering 3In this episode, Brad Rosen discusses the challenges of marketing and sales alignment. Brad Rosen is President & Head of RevOps at Sales Assembly. Here we discuss 1. What are the…
- Episode 2:How to make ABM work for you|Does ABM end with Programmatic ad platforms| Vladimir Blagojevic · 41 min · Seizoen 1 Aflevering 2In this Lunch & Learn session, I am joining Vladimir Blagojevic to discuss on: How to make ABM work for you? Does ABM end with Programmatic ad platforms? What are Enterprise SAAS…
- Episode 1: Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby · 31 min · Seizoen 1 Aflevering 1Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment. Mason Cosby, the director of demand gen with sales assembly, discusses…
