The Abundant Practitioner Podcast
Cassandra Duffill - Business Mentor, Strategist, Naturopath & Author
Are You Overlooking These Opportunities? Ep: 110
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The Abundant Practitioner is a podcast for practitioners navigating the realities of running and growing a practice in today’s market.
Hosted by Cassandra Duffill - naturopath, mentor, clinic owner, and practitioner business strategist - this podcast brings honest conversations, practical insights, and real-world experiences from inside the practitioner industry itself.
Each week, Cassandra explores what’s actually working right now when it comes to attracting clients, building visibility, growing a clinic, simplifying your business, and creating a practice that genuinely supports your life - financially, emotionally, and energetically.
Inside the podcast, you’ll find conversations around:
- Getting more client enquiries in a changing market
- Practitioner marketing that feels genuine and effective
- Clinic growth without burnout or overwhelm
- Visibility, confidence, and practitioner mindset
- Simplifying your business and reducing noise
- Real-life lessons from running a clinic and mentoring practitioners
- Boundaries, pricing, sustainability, and capacity
- Building a practice that actually works in real life
This isn’t about hustle or pressure. It’s about helping practitioners create calmer, clearer, more sustainable businesses - with strategy, honesty, and real-world insight.
About Your Host:
Cassandra Duffill is a naturopath, practitioner mentor, business strategist, and clinic owner with more than 25 years experience across corporate marketing, entrepreneurship, and the practitioner industry.
After working with global brands including McDonald’s, Vodafone, Sony Films, and Melbourne Airport, Cassandra built her own successful multi-six-figure natural health practice and now supports practitioners to grow businesses that are profitable, practical, and aligned with the realities of modern life.
Connect with Cass:
https://cassduffill.com
Bölümler
109 bölümden en yeni 20 bölüm
- Are You Overlooking These Opportunities? Ep: 110 · 25 dk · Sezon 2 Bölüm 110Most practitioners ask, "How do I get more clients?" But what if that's the wrong question? This week, Cassandra Duffill steps away from SEO, emails and referrals. We've covered…
- Are We Giving Clients Too Much? Valuable Service Design: Ep 109 · 24 dk · Sezon 2 Bölüm 109When did a consultation become a show bag? Six supplements, a food plan, three handouts, a symptom tracker, a list of lifestyle changes and a follow-up email with even more…
- Forget the Competition: Build a Market of One: Ep 108 · 41 dk · Sezon 2 Bölüm 108Are you buildilng the practice you really want? Or is comparisonitis getting in the way? It's easy to get caught up comparing prices, qualifications, services, websites and…
- Authenticity Fatigue and the Content-Creation Treadmill: Ep 107 · 48 dk · Sezon 2 Bölüm 107When did being a practitioner become a content creation job? Post three times a week. Make Reels. Show your face. Tell your story. Be vulnerable. Build a personal brand…
- What’s the Focus for Q4? The 3 Things I’d Be Doing in My Practice: Ep 106 · 30 dk · Sezon 2 Bölüm 106Christmas is suddenly feeling a little too close, isn't it? And this is the point in the year where practice owners can start doing some strange things. Maybe you're looking at…
- Is Your Practice Invisible to AI? (and how to fix it): Ep 105 · 40 dk · Sezon 2 Bölüm 105The way clients find practitioners is changing. Google, SEO, referrals and directories still matter, but there’s now another layer in the mix. More people are asking AI to help…
- Are You Charging Enough? The Pricing Maths Most Practitioners Never Do: Ep 104 · 55 dk · Sezon 2 Bölüm 104How did you decide what to charge for your consultations? Did you look at what everyone else was charging? Pick a number that felt reasonable? Add $10 every couple of years? Or…
- 8 Things I’d Fix Before Doing More Marketing: Ep 103 · 19 dk · Sezon 1 Bölüm 103It’s very easy to assume that when your practice needs more clients, the answer is more marketing. Post more. Run some ads. Pay someone for SEO. Try another platform. Finally…
- Your Diary Is Full - But Are You Actually Profitable? Ep: 102 · 23 dk · Sezon 2 Bölüm 102A full diary. Clients booked weeks ahead. No room for anyone new. Surely that means the business is doing well? Not necessarily. I've worked with practitioners who are incredibly…
- Your Follow-Up Is Probably Costing You Clients: Here's What I'd Fix: Ep 101 · 28 dk · Sezon 2 Bölüm 101Follow-up is one of those decidedly unsexy parts of running a practice. It’s also potentially one of the most profitable. Almost a year ago, I recorded an episode about follow-up…
- 7 Places Your Practice Is Quietly Losing Revenue: Ep 100 · 42 dk · Sezon 2 Bölüm 100When revenue feels tight, most practitioners immediately think they need more clients. More marketing. More visibility. More leads. More bookings. But what if that's not actually…
- Practitioner Pulse | August 2026: Why Online Visibility Is Changing (And What Practitioners Can Do About It) · 29 dk · Sezon 2 Bölüm 99Online visibility has change, and if your practice feels harder to find than it used to, you're not alone. Search behaviour is shifting. AI is changing how people look for health…
- What Makes a Practice Memorable? Ep 98 · 32 dk · Sezon 2 Bölüm 98Your next referral won’t come from a prettier website. It’ll come from the moment a client thinks, “my friend needs to come here”. We dig into what makes a practitioner genuinely…
- What Clients Are Really Looking For Right Now: Ep 97 · 32 dk · Sezon 2 Bölüm 97If you've been wondering why enquiries feel different, why clients are taking longer to book, or why people seem more cautious than ever before, you're not imagining it. In this…
- Practitioner Pulse July 2026: Plan A Successful Next Six Months: Ep 96 · 22 dk · Sezon 2 Bölüm 96Halfway through the year can feel brutal if your clinic bookings aren’t matching the goals you set back in January. I’m recording this Practitioner Pulse ahead of time while I’m…
- The Marketing Strategies Practitioners Have Forgotten: Ep 95 · 33 dk · Sezon 2 Bölüm 95If you've been feeling like social media just isn't delivering the results it once did, you're not imagining it. In this episode, Cassandra explores why some of the most…
- What's Changing at The Abundant Practitioner: Ep 93 · 11 dk · Sezon 2 Bölüm 91Welcome to a new chapter. In this short episode, Cassandra shares the thinking behind the evolution of the podcast, the move to The Abundant Practitioner, and what listeners can…
- The Practitioner Pulse | June 2026: Ep 94 · 32 dk · Sezon 2 Bölüm 93Welcome to the very first Practitioner Pulse. Each month, I'll be sharing what I'm seeing, hearing and experiencing from inside the practitioner world right now. In this June…
- Shonky Leases And Skirting Boards: Ep 92 · 36 dk · Sezon 2 Bölüm 92A clinic build can humble you fast: one week you’re mapping out opening day, the next you’re dealing with migraines, dental surgery, delayed materials, and a renovation that…
- What to Stop Doing in Your Practice (If You Want More Clients): Ep 91 · 23 dk · Sezon 2 Bölüm 91There’s a lot of noise right now about what you should be doing to grow your practice. More content More platforms More offers More strategies. But what if the real shift isn’t…
