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Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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- What Can Advertisers Learn from This Season’s Hot Topics? · 23 dkFrom pharma and supplements, to pet products and AI, the same rule applies: advertisers need evidence that matches the claims. In the Season 6 finale of Ad Watchers, attorneys…
- How Are Rising Financial Pressures Impacting Advertising Claims? · 24 dkWith more consumers seeking debt relief and digital financial tools than ever before, claims about savings and financial outcomes are drawing increased attention from regulators…
- What makes an influencer trustworthy? · 28 dkInfluencer marketing is now a major part of the advertising landscape, but questions around disclosures, sponsored content, material connections, and misleading claims continue…
- How Should Brands Advertise Infant Care Products Without Overpromising? · 34 dkWith heightened consumer expectations around safety, transparency, and performance, infant care brands face growing pressure to ensure their advertising claims are properly…
- Are pet product claims more marketing than reality? · 23 dkAd Watchers: Are pet product claims more marketing than reality? Pet product advertising is facing increased scrutiny, and recent National Advertising Division (NAD) cases…
- What Can Brands Say About Health Without Crossing the Line? · 24 dkIn this episode, the National Advertising Division (NAD) examines the rapid rise in pharma and health-related cases—now a significant and growing share of its docket. The…
- In Your Face – Where do you draw the line with denigration? · 23 dkIt is common for advertisers to engage in a little healthy competition, directly comparing their products to a competitor’s to inform consumers about the differences between…
- Influencer Marketing Consumer Insights: What can lead to distrust? · 26 dkIn 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone of marketing…
- Time for a Health Claims Checkup? · 30 dkHealth-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide…
- Expanding Knowledge of Soft Law – What is CISR? · 25 dkThe U.S. advertising industry founded the National Advertising Division (NAD) to build consumer trust in advertising and support fair competition in the marketplace. Through this…
