About this podcast
The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention.
Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur.
Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level.
With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence.
If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer.
New episodes every week from Sarah’s hybrid-minivan studio (yes, really).
Tune in and build a business that breathes.
Episodes
The newest 20 of 49 episodes
- 49. You Clocked Out, But Your Head Didn’t: How I Stay Present as a Florist Mom · 29 min · Episode 49You're home, you're sitting on the floor with your kids, and your head is still on the proposal you didn't finish. In the first part of a little series on motherhood and running…
- 48. Stop Putting Off Building The Thing That Would Save You Time · 17 min · Episode 48This episode is for the florists who feel like there’s never enough time. Maybe this sounds familiar: You hear about a system that would make your business easier and think, "I…
- 47. Find Your Edge: How to Get Chosen in a Competitive Market · 35 min · Episode 47If you've done all the pricing work, you know exactly what you need to charge, and you're still watching brides go with the florist who came in lower, this episode is for you…
- 46. A Wedding Week That Feels So Calm It Should Be Illegal · 33 minSome wedding weeks feel chaotic before the flowers even arrive. Others can involve a massive scope, a full team, multiple events, complicated installs—and somehow still feel…
- 45. Five Systems I Can't Run My Business Without · 51 minFlorists are incredibly resourceful—which is probably why we can function inside some truly questionable systems for YEARS. In this episode, I’m sharing five systems I genuinely…
- 44. When to Design For The Clients You Want Vs. The Clients You Have · 33 min · Episode 44What if every wedding didn’t have to be the best work you’ve ever created? As florists, it’s easy to feel pressure to make every wedding portfolio-worthy—using the most…
- 43. The $50k Pinterest Board with the $5k Floral Budget · 29 min · Episode 43What happens when you get the dream inquiry... paired with a totally unrealistic budget? In this episode, we’re diving into the conversation many florists are having right now…
- 42. Where Did All The Money Go? · 32 min · Episode 42You start the year with an exciting, booked calendar of high-value events. Then you get to the end of the season and it feels like all the money disappeared. Where did it all go?…
- 41. Redefining Florist Culture: From Chaos to Clarity · 34 minThe business you're craving does exist. We just don't talk about it enough. In today’s episode, we’re talking about the patterns that are too normalized in the floral…
- 40. From Price-Shopped to Aligned: The Magic Booking Filter Every Florist Needs · 28 minThis week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking…
- 39. Three Steps to a Brand You Can Talk About (Not Just Show) · 19 min · Episode 39What if your audience could feel like they knew you—before you ever met? If you’ve ever felt like your marketing is just floating out there without real connection, or like…
- 38. Before You Grow, Get Clear: Why Messaging Matters More than Visibility · 31 min · Episode 38In this episode of The Aligned Florist, we’re diving into one often-overlooked step and a key part of brand growth: messaging. If you’ve ever found yourself wondering, “How do I…
- 37. Building Deeper, Not Higher: How Vision Creates Peace and Growth · 14 minIn this episode of The Aligned Florist, we’re diving into a topic that often goes unnoticed but is crucial for sustainable success: vision and alignment. In this episode of The…
- 36. If You’re Holding It All—Something Isn’t Working: Why Systems Matter More Than You Think · 19 min · Episode 36In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems. If you’ve…
- 35. Fewer Offers, More Flow: Why Simplifying Creates Space to Lead, Grow, and Actually Breathe · 13 min · Episode 35In this episode of The Aligned Florist, we’re unpacking a truth that might feel a little uncomfortable—but deeply freeing: More offers don’t mean more success. I’m sharing why…
- 34. Build a Brand That Speaks (So You Don’t Have To): The Energetic Cost of Always Explaining Yourself · 13 min · Episode 34What if your brand could speak for you—before you ever said a word? If you've ever felt like you're constantly explaining your process, defending or justifying your pricing, or…
- 33. Come Home to Your Power: A Gentle Reminder That You're Allowed to Choose How This Goes · 14 min · Episode 33In this episode, we’re kicking off the Designed to Lead series—an invitation to step into your role as a grounded, intentional leader. If you’ve ever felt like your business is…
- 32. A New Chapter (and a New Name): Why This Podcast Needed a Pause—and What’s Coming Next · 8 min · Episode 32Welcome to The Aligned Florist — formerly Coffee Wine & Flowers. In this kickoff episode, Sarah Wahhab shares why she pressed pause, what’s changed behind the scenes, and how…
- 31. 5 Tips for Executing a Flawless Luxury Event · 33 min · Episode 31Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I…
- 30. Your Complete Guide to Pricing With Confidence · 29 min · Episode 30Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a…
