The Apartment Department
by Chris Johnson & Anne Baum
Latest episode
Myths Vs. Truths in the AI Search Era with Brooke Henderson
Myths Vs. Truths in the AI Search Era with Brooke Henderson
About this podcast
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
Episodes
The newest 20 of 60 episodes
- Myths Vs. Truths in the AI Search Era with Brooke Henderson · 59 min · Season 4 Episode 6Send us Fan Mail There’s no shortage of opinions about how AI is changing search. But a lot of what marketers are hearing doesn’t hold up. In this episode of The Apartment…
- Operator Confessions: What Vendors Really Need to Hear with Kim Boland · 51 min · Season 4 Episode 5Send us Fan Mail Most vendors never find out why they lost the deal. This episode tells them. Anne Baum and Chris Johnson sit down with Kim Boland, a multifamily marketer with…
- From Search to Conversation: The New Renter Journey with Reid Wicoff · 50 min · Season 4 Episode 4Send us Fan Mail The renter journey is changing, but multifamily marketing does not need to throw everything out and start over. In this episode of The Apartment Department, Anne…
- The New 15 Seconds of Multifamily Marketing with Kristi Fickert · 49 min · Season 4 Episode 3Send us Fan Mail Streaming TV has changed significantly in the past year, and the opportunity for multifamily marketers has changed with it. In this episode of The Apartment…
- Toni, Toni, Toni and the Great Human Recalibration · 48 min · Season 4 Episode 2Send us Fan Mail What happens when an industry becomes so focused on technology, automation and efficiency that it forgets the humans at the center of the experience? In this…
- Living the Brand: How Brand Immersion and Storytelling Drive Multifamily Success · 50 min · Season 4 Episode 1Send us Fan Mail In this episode of The Apartment Department, Lauren Turner of The Bainbridge Companies shares how brand immersion helps onsite teams understand the story behind…
- The Next Chapter of Property Management with Jacob Carter · 51 min · Season 3 Episode 18Send us Fan Mail Property management is entering a new chapter, and it will be shaped by more than technology alone. In this episode of The Apartment Department, Anne Baum and…
- Escaping Multifamily's Sea of Sameness with Stacey Feeney · 47 min · Season 3 Episode 17Send us Fan Mail Apartment communities have never looked more alike. Luxury finishes, similar amenities, nearly identical websites, and now AI-generated marketing are making it…
- Go-to-Market: The Framework for Better Customer Experiences · 47 min · Season 3 Episode 16Send us Fan Mail Go-to-market is a well-established business framework, but it's a concept that's only beginning to gain traction in multifamily. In this episode, Anne Baum and…
- The Rise of Identity Economics in Multifamily · 50 min · Season 3 Episode 15Send us Fan Mail What if renters aren't choosing communities based on amenities at all? In this episode, Lia Nichole Smith, Chief Brand Strategist at Spherexx, joins Anne Baum…
- The Future of Leasing Is Built on Renter Conversations with Andrea Taylor · 57 min · Season 3 Episode 14Send us Fan Mail Andrea Taylor, Founder and CEO of Livsee, joins Anne Baum and Chris Johnson to discuss how AI is reshaping multifamily leasing, pricing, and operations by…
- How Apartment Search is Changing with Martin Canchola · 47 min · Season 3 Episode 13Send us Fan Mail This week, Anne and Chris sit down with Martin Canchola, co-founder and chief strategy officer of Apartment SEO and founder of Multifamily Builders Club, for a…
- The New Rules of Multifamily Marketing with Brian Miller · 45 min · Season 3 Episode 12Send us Fan Mail This week on The Apartment Department, Anne Baum and Chris Johnson sit down with Brian Miller, Director of Partner Experience and Engagement at Zillow Rentals…
- Performance Management in Multifamily: How to Build a Results-Driven Team · 44 min · Season 3 Episode 11Send us Fan Mail This week, Anne and Chris welcome back Jude Chiy, founder and CEO of Flamingo, for one of their most candid and wide-ranging conversations yet. Jude opens up…
- The Shift from Reactive Marketing to Performance Partner with Justin Godwin · 51 min · Season 3 Episode 10Send us Fan Mail Marketing and operations are aligned around the same goal: stronger performance across the portfolio. In practice, that alignment often takes shape through…
- From Photos to Performance: Building a Visual Content System That Drives Leasing · 47 min · Season 3 Episode 9Send us Fan Mail What role does visual content actually play in apartment performance—and why are most operators still treating it like a one-off asset instead of a system? In…
- Stop Marketing in a Silo: Bridging Strategy and Site Teams · 49 min · Season 3 Episode 8Send us Fan Mail Marketing cannot operate in a silo. When strategy lives in one department and execution lives in another, performance breaks down. In this episode, Paul McClain…
- Jillian Fikkert on Earning a Seat at the Table: How Marketing Leaders Build Internal Influence · 51 min · Season 3 Episode 7Send us Fan Mail In this episode, Jillian Fickert of Buckingham Companies joins Anne Baum and Chris Johnson for a practical conversation about what it really takes to make…
- Renters Decide Before They Tour: The New Reality of Multifamily Marketing · 52 min · Season 3 Episode 6Send us Fan Mail In this episode of The Apartment Department, Anne and Chris sit down with D.D. Cobb, Regional Director at Apartments.com, to unpack how the apartment search has…
- Collaboration and Creativity in Multifamily with Kara Rafferty · 57 min · Season 3 Episode 5Send us Fan Mail In this episode Anne and Chris sit down with Kara Rafferty, National Director of Sales at Apartment Geo-Fencing, for a long-anticipated conversation on what…
