S2 E13 - Optionality, Complementarity & Design Rules

In this episode, Mike, Stephen, and Matt are joined by Dr. Carliss Baldwin, Professor Emerita at Harvard University, Author of Design Rules Vol. 1 & Design Rules Vol. 2. Dr. Baldwin shares the story of how she originally connected the financial concept of option theory to modularization of technology, where options thinking could be applied in the post-AI world, and why complementarity is an equally important concept when analyzing digital ecosystems.