The Attention Shift
by Ed Abis, Jo Redfern and Lee Radbourne
Latest episode
Vardy's Bundesliga deal proves creators are the future of live sport
Vardy's Bundesliga deal proves creators are the future of live sport
About this podcast
Don’t fit the format. Fix it.
The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.
This is The Attention Shift powered by Dizplai.
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Episodes
The newest 20 of 56 episodes
- Vardy's Bundesliga deal proves creators are the future of live sport · 35 min · Season 1 Episode 56Join Ed and Andy as they unpack the biggest shifts in sports media. They cover DAZN's acquisition of EverPass Media and the launch of DAZN for Business, Red Bull's Max vs 100…
- How to prove content success after YouTube's new update | 5 Sports & Media Stories · 36 min · Season 1 Episode 55Ed and Andy are back from the summer break to unpack the latest news in sports and media. They cover Gary Neville's Overlap and the new Stick to United show with Wayne Rooney and…
- How UK padel made amateur sports shareable · 33 minNeil Percival is the COO and co-founder of UK Padel. His organisation runs the largest padel competition ecosystem in the country, plus a growing network of clubs. In June 2026…
- How the Olympics Actually Builds Its Digital Partnerships | Yannick Amram, Head of Digital Partnerships · 59 min · Season 1 Episode 52Yannick Amram is Head of Digital Partnerships at the IOC. His team of three or four people leads the Olympic movement's relationships with every major digital platform, from…
- YouTube Banks $11bn from the World Cup, The Prem's U.S. Push & Juve Streams Matches in a Video Game · 36 min · Season 1 Episode 52NBC just handed YouTube the keys to American live sport. Google's $11 billion quarter proves YouTube can win a World Cup without owning a single right. And the PGA Tour just took…
- FIRST Look at The Rest Is Football's Netflix Numbers! | Tony Pastor · 42 min · Season 1 Episode 50Tony Pastor is the co-founder of Goalhanger, the podcast network behind The Rest Is Football, The Rest Is History, The Rest Is Politics and the rest of the slate. His deal with…
- The Biggest Opportunity in Sports Isn't Media Rights, Here's Why | 5 Sports & Media Stories · 31 min · Season 1 Episode 49YouTube just told brands the real fan attention isn't the game itself. It's what happens for hours before and after. This week Ed is joined by Andy Marston to unpack the shift…
- How MLB Can Crack India, FIFA's Creator Cup Results & Is Netflix trying to become Instagram? | Sports & Media News · 29 min · Season 1 Episode 48This week Ed and Andy break down FIFA and YouTube's first-ever Creator Cup at Central Park with iShowSpeed (6.2M live viewers), why Netflix is trying to become Instagram with a…
- How Horse Racing Can Win the Next Generation of Fans | Sam Houlding · 46 min · Season 1 Episode 47This week, Ed sits down with Sam Houlding, MD of B2B at Spotlight Sports Group. They unpack Spotlight Sports Group's "The Horse Racing Audience Opportunity" report, and horse…
- Meta Is Building a Prediction Market, YouTube Wins AI Search & Tennis Australia Moves Into Golf · 34 min · Season 1 Episode 46This week, Ed sits down with Andy Marston, now the permanent co-host of the show. They unpack Tennis Australia's new partnership with the PGA Tour to deliver the 2028 Presidents…
- Andy Murray Launches a YouTube Channel, the BBC Shares Rights with Sidemen & the PGA Adds Relegation · 34 min · Season 1 Episode 45The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to…
- Inside the World Cup, How Social Replaces TV for News & Kings League's 50% Staff Cuts · 39 min · Season 1 Episode 44The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to…
- Why Most Sponsorships Don't Work (and How the Best Ones Do) | Rory Natkiel · 51 min · Season 1 Episode 43This week Ed sits down with Rory Natkiel, founder of Box Count and Chair of the Sponsorship Effectiveness Forum. They unpack the Sponsorship Effect, the largest analysis of…
- What the UK's Under-16 Social Media Ban Means for Sport | 5 Sports & Media Stories · 29 min · Season 1 Episode 42The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to…
- Why Unilever Bet Half Its Budget on Creators for the World Cup | 5 Sports & Media Stories · 30 min · Season 1 Episode 41The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host to break down five…
- How to Go Viral on YouTube in 2026 | Seb Losardo · 1 h 0 min · Season 1 Episode 40Seb Losardo is the YouTube strategist behind 10 billion views. His client roster at Grow Media Club includes WillNE, John Nellis, Quadrant, Billy Wingrove, Laura Woods, and The…
- Has KSI Really Left the Sidemen, FIFA's Fan ID Splits Opinion & MrBeast Just Took on Google! · 29 min · Season 1 Episode 39Joe Edwards, Marketing Director at Dizplai joins Ed for this week's news episode, stepping in as the first of several rotating Dizplai guest co-hosts. The five stories on the…
- Inside the Fastest Sport Ever to Reach the Olympics | FIBA 3x3, Esteban Gonzalez Villa · 45 min · Season 1 Episode 38Esteban Gonzalez joined FIBA in 2015 on a three-month internship. Eleven years later, he's the Senior Digital Content Manager for FIBA 3x3 — a sport with 10 million followers…
- We Broke Down the 5 Biggest 2026 NYC Upfronts. One Network's Strategy Stood Out. · 31 min · Season 1 Episode 37In May 2026, five of the biggest media companies in America stood on a stage in New York and explained how they plan to make money for the next 12 months. YouTube declared itself…
- The End of FIFA's Panini Era, Why Bryson Picked YouTube Over the PGA & Fencing's VIRAL New Tech · 29 minA two-time major champion just told reporters he'd rather grow his YouTube channel than go back to the PGA Tour. Bryson DeChambeau wants to play "tournaments that want him", and…
