The B Word
autor: Structure
Najnowszy odcinek
Branding in the age of LLM search: Engagement in an unbranded space
Branding in the age of LLM search: Engagement in an unbranded space
O tym podcaście
Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!
Odcinki
Najnowsze 20 z 35 odcinków
- Branding in the age of LLM search: Engagement in an unbranded space · 31 min · Sezon 3 Odcinek 3Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands…
- Branding in the age of LLM search: Engagement in an unbranded space · 1 min · Sezon 3Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands…
- Tech Punks and Tardigrades: The Human Side of B2B Tech Branding · 37 min · Sezon 3 Odcinek 3In this episode Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum from Temporal Technologies to explore…
- Tech Punks and Tardigrades: The Human Side of B2B Tech Branding · 2 min · Sezon 3In this episode, Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace Van Oostrum from Temporal Technologies to explore…
- Brand Forward: Scaling, Strategy & Success · 27 min · Sezon 3 Odcinek 2In this episode, Jesse sits down with Simon Littlewood from Estu Global to explore the journey of scaling a business, evolving a brand, and making strategic decisions for…
- The Power of a Name: Navigating Change, Creativity, and Unpopular Decisions! · 32 min · Sezon 3 Odcinek 1In this episode, Jesse and Robin Winstanley from OnPath Energy dive into the intricate process of branding, consultation, and change management. They discuss the challenges and…
- Making commercial road transport clean, fair and efficient. · 34 min · Sezon 2 Odcinek 16In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of…
- Making commercial road transport clean, fair and efficient. · 2 min · Sezon 2In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of…
- Transforming Sustainability: The Brand Evolution of Planet Mark · 2 min · Sezon 2In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices…
- Transforming Sustainability: The Brand Evolution of Planet Mark · 37 min · Sezon 2 Odcinek 15In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices…
- VC Insights: Identifying Key Triggers for SaaS Investment, Growth and Scaling Success · 32 min · Sezon 2 Odcinek 14This podcast, with guest Stephen Millard from Notion Capital, explores the decision-making process of venture capitalists (VCs) when investing in Software as a Service (SaaS)…
- Democratising Real Estate with Next Level Property Investing · 45 min · Sezon 2 Odcinek 12In this episode: we delve into the world of fractional real estate investment, demystifying complexities and exploring innovative approaches. In this episode, we sit down with…
- Trailer: Democratising Real Estate with Next Level Property Investing · 2 min · Sezon 2Trailer: Our latest show talks about the rebrand story for fractional investment company, Shojin. One of the many topics we cover is financial literacy, which our guest Jatin…
- Trailer: The Future of Hospitality: Rediscovering the Guest Experience in a Digital Era · 1 min · Sezon 2Trailer: we are exploring entrepreneurialism in the hospitality sector and are joined by Richard Valtr the visionary founder of Mews—an innovative hospitality management cloud…
- The Future of Hospitality: Rediscovering the Guest Experience in a Digital Era · 42 min · Sezon 2 Odcinek 3In this episode: we are exploring entrepreneurialism in the hospitality sector and are joined by Richard Valtr the visionary founder of Mews—an innovative hospitality management…
- Empowered by AI: Redefining Work and Creativity in the Web3 Era · 49 min · Sezon 2 Odcinek 2Delve into the transformative potential of Web3 technology, its intersection with AI and its implications for various aspects of society, including business, creativity, equity…
- Trailer: Empowered by AI: Redefining Work and Creativity in the Web3 Era · 2 min · Sezon 2Trailer: Delve into the transformative potential of Web3 technology, its intersection with AI and its implications for various aspects of society, including business, creativity…
- A Founders Insights: Pioneering Entrepreneurship for Positive Impact · 21 min · Sezon 2 Odcinek 1Andreas and Jesse discuss how Jua.ai can been seen as a convergence of entrepreneurship for good, embodying a capitalistic approach to improve the world. The platform aims to…
- Trailer: A Founders Insights: Pioneering Entrepreneurship for Positive Impact · 1 min · Sezon 2Trailer: Andreas and Jesse discuss how Jua.ai can been seen as a convergence of entrepreneurship for good, embodying a capitalistic approach to improve the world. The platform…
- Episode 8: Harnessing brand to drive startup success · 28 min · Sezon 1 Odcinek 8Episode 8: In this episode, Omri Sagan, Co-founder and CEO of technology start-up CTRL, shares how the process of creating and defining the brand helped CTRL scale and grow. We…
