The B2B Engagement
autor: Kaon Interactive
Nejnovější epizoda
The Customer-Led Shift: When Marketing Drives Revenue (Omnicell)
The Customer-Led Shift: When Marketing Drives Revenue (Omnicell)
O tomto podcastu
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.
Epizody
Nejnovějších 20 z 31 epizod
- The Customer-Led Shift: When Marketing Drives Revenue (Omnicell) · 26 minIn complex B2B markets, growth requires more than great products. It requires understanding what customers need, aligning the organization around those needs, and helping sales…
- Why Buyer Enablement is the New Sales Enablement in the AI Era (Solidigm) · 24 minHow is AI reshaping B2B storytelling as attention spans shrink and buyers turn to AI instead of search? Join Scott Shadley, Director of Storage Planning and Pathfinding at…
- AI’s Wake-Up Call: Exposing Your Broken GTM (HPE) · 31 minHow is AI moving beyond the buzzword to truly reshape how enterprises sell, buy, and build competitive advantage? Join Dale Brown, Global Head of AI Solutions Sales at HPE, and…
- The Rise of the Solutions Engineer: From Technical Support to Strategic Partner (Pure Storage) · 35 minIn this episode, Penelope Thompson, Area Vice President, Global Center of Excellence, Systems Engineering at Pure Storage, joins Gavin Finn to share how the role of the solutions…
- AI vs. Risk Aversion: Navigating Transformation in Industrial Giants (Aleph Alpha) · 30 minHow can leaders overcome risk aversion to embrace AI's potential fully? After 20 years at Siemens AG, Andreas Geiss, empowered by the enterprise-changing potential of AI, became…
- Reimagining Lab Operations with Data, AI, and Digital Twins (Eli Lilly) · 28 minLab optimization isn’t about small gains -- it’s about transforming healthcare. In this episode, Michael Harrison, COO of Lily Seaport Innovation Center, joins Gavin Finn to…
- Achieving Operational Excellence in Multi-Site Labs (Quest Diagnostics) · 34 minHow Do You Scale and Innovate in a Multi-Site Healthcare Operation? Doug Hamilton, Regional Vice President of Lab Operations for the Midwest at Quest Diagnostics, joins Gavin…
- Reclaiming Sales Relevance in the Buyer-Led Era (University of Houston) · 46 minFrom Tools to Trust: Johannes Habel on the New Rules of B2B Sales What happens when more technology doesn’t lead to better selling? Johannes Habel, Associate Professor of…
- Embracing Diversity for Innovative Marketing Solutions (Sandvik) · 26 minFrom Perfectionism to Progress: Sandra Anderstedt on Building Bold Marketing at Sandvik What happens when a planner learns to embrace iteration—and leads a team to do the same?…
- Creating Safe Spaces for High Performance (Philips) · 29 minLeading with Humanity: Cassandra Farr on Culture, Courage & Care at Philips What does it take to lead complex transformation—without losing your values in the process? In this…
- Building Trust in B2B Healthcare Sales (Accuray) · 30 minLeading with Authenticity: A Conversation with Nancy Hiller, President & GM of Americas at Accuray In this episode, President and GM of Americas at Accuray, Nancy Hiller shares…
- Evolving an EBC to a CIC (HPE) · 30 minRevolutionizing Customer Engagement: AI, Innovation & Human Connection with Daniel Sherill of HPE In this episode of The B2B Engagement Podcast, Gavin Finn is joined by Daniel…
- From an Afterthought to a Value Driver (SDI) · 23 minThe Evolution of Supply Chain: From Cost Center to Strategic Advantage with Chris Moore In this episode of The B2B Engagement Podcast, Gavin Finn is joined by Chris Moore, a…
- Future-Proofing Leadership through Digital Transformation (Ricoh) · 31 minSkating to the Future: Leadership & Digital Transformation with Brent Taylor Digital transformation is essential for B2B leadership, enabling companies to anticipate and adapt to…
- Balancing Safety and Innovation in Corporate Culture (Dräger) · 23 minLeadership, Safety, and Agility: Insights from Jan Hegewald of Dräger In this episode of The B2B Engagement Podcast, Gavin Finn chats with Jan Hegewald, Head of Sales and Service…
- Fulfilling the Customer's Unmet Need Through Coopetition (Avantor) · 27 minInnovation, Collaboration & Career Growth with Tola Olorunnisola In this episode, Gavin Finn is joined by Tola Olorunnisola, Senior VP and GM of Advanced Lab Services at Avantor…
- Unlocking Your Leadership Superpower (GE HealthCare) · 32 minFrom Farm to CMO: Leadership & Storytelling with JoDee George In this episode of The B2B Engagement Podcast, Gavin Finn speaks with JoDee George, Vice President and Chief…
- Cultivating Company Culture for Innovation (GF Piping Systems) · 29 minM&A, Culture & Strategy: Insights from Balu Challagundla of GF Piping Systems In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Balu Challagundla, Head of…
- Navigating GTM Strategies in Tech-Driven Markets (Parker Hannifin) · 29 minCustomer-Driven Innovation & Engineering Leadership with Mark Czaja In this episode of The B2B Engagement Podcast, Gavin Finn is joined by Mark Czaja, Chief Technology and…
- Leading with Customer Needs in Diagnostics (bioMérieux) · 18 minCustomer-Centric Marketing & the Future of Diagnostics with Bhargab Barua In this episode of The B2B Engagement Podcast, Gavin Finn is joined by Bhargab Barua, Vice President of…
