A podcastról
The B2B Playbook is a B2B marketing podcast for founders and small marketing teams who want marketing that turns into revenue. Every week George Coudounaris and Kevin Chen break down paid media and LinkedIn Ads, content, SEO, demand generation and sales and marketing alignment - what's working now, what isn't, and how to fix it without a huge team or budget.
You'll hear our own frameworks - the 5 BEs and Closed Circuit Selling - plus operators like Aaron Ross (Predictable Revenue), Anthony Pierri and Asana's Matt Maynard. 240+ episodes in, with new ones every week.
Want help putting it into practice?
B2B marketing and LinkedIn Ads agency: https://theb2bplaybook.com/demand-generation-agency
The B2B Incubator: https://theb2bplaybook.com/demand-generation-course
CRO School: https://theb2bplaybook.com/cro-school
Closed Circuit Selling (the book): https://theb2bplaybook.com/closed-circuit-selling
Weekly newsletter: https://theb2bplaybook.com/newsletter
Epizódok
A legújabb 20 a(z) 267 epizódból
- #252: Why Sellers Who Stop Chasing Meetings Hit More Quota - Jake Rivera · 49 perc · 8. évad 39. epizódYour reps are booking meetings with people who were never going to buy this quarter. In this episode, we're joined by Jake Rivera, founder of the Cacheflow Collective and one of…
- #251: The New Way to Do Outbound in 2026 - Morgan J Ingram · 1 óra 1 perc · 8. évad 38. epizódAI made outbound easy to automate - so the reps who win now are the ones buyers actually trust. In this episode, we're joined by Morgan J Ingram, who went from one of the…
- #250: How to Master LinkedIn Ads Frequency Caps (Step-by-Step) · 34 perc · 8. évad 37. epizódIn this video, I chat with Kevin about LinkedIn ads frequency caps, and why the native member level caps won't stop a handful of big companies from eating your whole budget. We…
- #249: How to Build a Feedback Loop Between B2B Sales, Marketing, and CS · 39 perc · 8. évad 36. epizódIn this video, I chat with Kevin about why your weekly sales and marketing sync isn't enough on its own, and how to turn it into a real feedback loop. We cover: Closed feedback…
- #248: Stop Using B2B Lead Scoring. Do THIS Instead. · 27 perc · 8. évad 35. epizódIn this video, I break down why lead scoring falls short in B2B and what to do instead. We get into cataloging the market, buying committees, ICP fit and timing, and how to use…
- #247: How This Unknown Startup Landed Enterprise Whales (B2B Marketing & Sales Secrets) · 1 óra 2 perc · 8. évad 34. epizódIn this video, I sit down with David Fastuca, the founder who built Locomotive, sold it to Travelport, bought it back, then sold it again to Webjet. We cover: Landing big-name…
- #246: How to Build a B2B Community of 100k Members From Scratch · 55 perc · 8. évad 33. epizódIn this video, I sit down with Jared Robin, the founder of revgenius, to unpack how he built a 100,000-plus member community by staying obsessively close to his market and…
- #245: How to Scale Your B2B Marketing without a Huge Team (Be The Best - Stage 5 of the 5 BEs Framework) · 21 perc · 8. évad 32. epizódIn this video, Kevin and I wrap up our 5Bs go-to-market framework with Be The Best, covering how to scale what's working without a bigger team by turning your wins into…
- #244: How to Optimise and Measure your B2B Marketing (Be Better - Stage 4 of the 5 BEs Framework) · 20 perc · 8. évad 31. epizódIn this video, Kevin and I break down Be Better, the fourth step of our 5Bs go-to-market framework, covering why the MQL is broken, how to measure what actually matters with…
- #243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026) · 17 perc · 8. évad 30. epizódIn this video, I hit the floor at the Generate B2B conference grabbing quick hot takes from LinkedIn, SEO, CRM and ABM folks on what's actually worth the money, then Kevin and I…
- #242: How to Build a B2B Content Distribution Strategy in 2026/27 (Be Seen - Stage 3 of the 5 BEs Framework) · 19 perc · 8. évad 29. epizódIn this video, Kevin and I break down Be Seen, the third step of our 5Bs go-to-market framework, and how to actually get your helpful B2B content in front of your dream customers…
- #241: The Best B2B Content Strategy to Generate Revenue (Be Helpful - Stage 2 of the 5 BEs Framework) · 18 perc · 8. évad 28. epizódIn this video, Kevin and I break down the Be Helpful phase of the 5Bs Go-To-Market framework, the second step in building a B2B demand generation engine that actually works. We…
- #240: How to Define & Nail Your Ideal Customers in B2B (Be Ready - Stage 1 of the 5 BEs Framework) · 14 perc · 8. évad 27. epizódIn this video, Kevin and I break down the Be Ready phase of the 5Bs Go-To-Market framework, the first and most critical step in building a B2B demand generation engine that…
- #239: B2B Go To Market Strategy: Why Your Lead Gen Is Broken (and how to use the 5 BEs Framework) · 12 perc · 8. évad 26. epizódB2B Go To Market Strategy: Why Your Lead Gen Is Broken Your lead gen program is filling a CRM and burning your market at the same time. In episode one of The 15 Minute GTM Fix…
- #238: AI has changed RevOps - here's where it failed, and how to fix it (Pasha Irshad) · 55 perc · 8. évad 25. epizódIn this video, I sit down with rev ops expert Pasha and Adem to unpack why revenue is really an architecture problem, not a sales problem. We get into cutting through the AI…
- #237: How to Master B2B Marketing & Demand Generation in 2026 and 2027 · 35 perc · 8. évad 24. epizódIn this episode, Kevin and George break down their entire Five BE's framework for B2B marketing and demand generation, recorded live in studio. It's the system we came up with…
- #236: SEO & AEO Strategy to Drive Pipeline in 90 Days - Sam Dunning · 51 perc · 8. évad 23. epizódIn this video, Sam from Breaking B2B and I get into what B2B SEO and AI search actually look like in 2026, and how you can pull pipeline in just 90 days without overcomplicating…
- #235: Why Your B2B marketing Measurement Is Broken and can A.I. help? · 28 perc · 8. évad 22. epizódIn this video, Kevin and I get into whether you actually need flashy AI-powered analytics to measure your B2B marketing, or whether some clear objectives and a simple spreadsheet…
- #234: How to Use Partnerships to Scale (B2B Partnership Strategy) - Bryan Williams · 36 perc · 8. évad 21. epizódIn this video, we sit down with Brian Williams from Hockey Stick Advisory to break down how B2B companies can actually build partnerships into a real revenue channel, not just a…
- #233: Attribution in B2B - Why It's Broken (And How To Fix It) · 32 perc · 8. évad 20. epizódIn this episode, we break down why B2B marketing attribution is broken and what you should actually be doing instead to measure what's working without losing your mind. We…
