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A beauty business podcast.
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- Elf Beauty: How $1 Cosmetics Became a $5B Empire · 1 Std. 0 Min.The beauty industry is a trillion dollars, and right now almost all of the biggest names in it are struggling. Estée Lauder's stock is down over 70% from its peak. Coty has been…
- Death of the Magazine: What Happened to Print Beauty Media? · 1 Std. 18 Min.Not that long ago, Australia had more women's magazines per capita than almost any comparable market. Australian Women's Weekly, Vogue, Dolly, Cleo, Cosmopolitan, Harper's…
- Sephora Part 2: The Tech Obsessed Beauty Retailer · 48 Min.This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barefaced.substack.com
- Sephora Part 1: The Death of The Beauty Counter · 1 Std. 0 Min.Before Sephora, beauty retail was a very different world. Products sat behind glass, and a single sales rep, loyal to just one brand, controlled how a customer experienced…
- The Middle Eastern Beauty Opportunity · 54 Min.When we talk about the frontiers of beauty, we usually think of France, the United States, South Korea, or China. But a new frontier is emerging further East: the GCC. A group of…
- The Untold Story of L'Occitane · 40 Min.When you think of big beauty, L’Occitane probably doesn’t come to mind. It’s a nearly fifty-year-old French brand that, to me, represented nothing more than dated packaging and…
- Canadian Beauty: Why Is No One Talking About Its Potential? · 42 Min.Despite being the 10th largest economy in the world, Canadian beauty remains a mystery. For a country that birthed giants like MAC and Deciem (The Ordinary) and is a neighbour to…
- Trump’s Tariffs: What They Mean for Beauty’s Supply Chain · 38 Min.Another person talking about tariffs… I know! But this episode is different. Trump’s tariff announcement sent shockwaves through the markets—the S&P 500 dropped 4.9%, the…
- The Beauty Funding Boom: Why Are VCs So Obsessed with Beauty? · 46 Min.It seems like almost every day there’s a new beauty brand announcing they've secured funding. Why has there been such a surge? Venture capital (VC) first took off in the tech…
- MCo Beauty: The $1B Shady Business · 1 Std. 0 Min.Luxury brands spend years developing products—MCo Beauty swoops in and replicates them in weeks. And the results speak for themselves. Originally known as ModelCo, an Aussie…
- Trade and Tension: The Unknown Power of Japanese Beauty · 56 Min.In recent years, the global embrace of Japanese culture has been undeniable. From streetwear and homewares to anime and video games, Japan's influence is everywhere. So why is…
- Luxury Fashion Houses: Can Their Beauty Brands Stay Relevant? · 40 Min.It’s the start of Fashion Month—the pinnacle of luxury, where fashion houses invest millions into runway shows to reinforce their brand identity. But how does this impact their…
- Class, Culture, and Contouring: The UK’s Distinct Beauty Trends · 41 Min.Thanks to social media, beauty trends often go global—but not in the UK. While interest in makeup in Canada, Australia, and the US has slowed down since the pandemic, the "baddie…
- The British Beauty Battle: Why Are There So Many Retailers? · 50 Min.Beauty shopping in the UK is anything but intuitive. You can find luxury brands at Boots, a pharmacy, or Harrods, a luxury department store, or shop them online at Look…
- The Glossier Effect: The Blueprint for Building a Cult Beauty Brand · 36 Min.The rise of Glossier wasn’t just a success story; it became the blueprint for modern beauty branding. While much of the conversation surrounding Glossier today focuses on the…
- Celebrity Beauty Brands: How Do Consumers Objectively Feel? · 24 Min.It has been well established that consumers are fed up with celebrity beauty brands. So, why do some of these brands still go on to achieve huge success? In this week’s episode…
- $500 Beauty Devices: The Allure of High-Tech at Home Devices · 21 Min.From the $800 Dyson Airwrap to the $700 Dr. Dennis Gross LED Face Mask and $400 NuFace, luxury beauty devices aren’t just getting attention—they’re flying off shelves. The rise…
- The K-Beauty Boom: How Korean Skincare Took Over the World · 20 Min.To many, the undeniable presence of Korean skincare seems to have come out of nowhere, but in reality, its rise has been anything but random. In this episode, we explore how…
- The Mecca Effect: Why Sephora Can't Compete in Australia · 21 Min.Australia's beauty market flew under the radar until Jo Horgan changed everything by launching Mecca in 1997. By the time Sephora arrived in 2014 to claim its share, it was far…
- How Advertising Laws Changed the Beauty Industry · 39 Min.In the past decade, shifts in advertising laws have continuously reshaped the beauty business. What did the industry look like before #ad was enforced? How did brands dodge…
