The Best Idea Yet
autor: Audible Original
Nejnovější epizoda
🎬 That’s a Wrap on Season 1 | 51
🎬 That’s a Wrap on Season 1 | 51
O tomto podcastu
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.
How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.
Audible subscribers can listen to all episodes of The Best Idea Yet ad-free right now. Join Audible today by downloading the Audible app.
Epizody
Nejnovějších 20 z 52 epizod
- 🎬 That’s a Wrap on Season 1 | 51 · 6 min · Epizoda 51But you can still get Nick & Jack every day! Follow The Best One Yet, our daily news show delivering 3 stories in 20 minutes. Where business meets pop-culture. Listen on Apple…
- 📺 SNL: The Snickers Bar of Saturday Night | 50 · 42 min · Epizoda 50When Johnny Carson, 1970s late-night king, declared he wanted another day off, it left NBC with a hole in their weekend lineup. 11:30pm Saturday night wasn’t exactly the hot time…
- 🎧 Sony Walkman: The Analog Icon That Led to a Digital Revolution | 49 · 42 min · Epizoda 49In postwar Tokyo, two engineers were tinkering with rice cookers and busted home radios when they stumbled across a new kind of audio technology: magnetic tape. It inspired them…
- 👜 Birkin: The Handbag That Costs More Than Your House | 48 · 45 min · Epizoda 48When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to London. As her Hermès planner exploded across the first-class…
- ⚾️ New York Yankees: Rise of the Bronx Bombers | 47 · 43 min · Epizoda 47In the spring of 1903, the NYC subway wasn’t yet open… the Wright Brothers hadn’t yet taken their epic flight… and the New York Yankees were not yet the Yankees. They were the…
- 🏍️ Harley-Davidson: Tattoo’d on 700,000 Biceps | 46 · 43 min · Epizoda 46It started with a souped-up bicycle inspired by a vaudeville show, and the need for speed. The dream – shared by four Harley brothers and one Davidson – came true, and became one…
- 🏰 Disneyland: The Fantasy that Almost Flopped | 45 · 42 min · Epizoda 45Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at least not when Walt Disney pitched the idea. Sure, Walt…
- 🍜 Instant Ramen: The Incredible, True Story of “Mr. Noodle” | 44 · 42 min · Epizoda 44It’s postwar Japan, and entrepreneur Momofuku Ando has lost everything—his business, his home, and his savings. In fact, the whole country has been ravaged by air raids, and…
- 🥃 Hennessy: From King George to Kendrick | 43 · 41 min · Epizoda 43A wounded Irish soldier crawls from a blood-soaked battlefield in the French countryside. He survives, but his fighting days are over. So he settles in the Cognac region, and in…
- 🛹 Skateboard: Defying Physics & Freaking Out Parents for 60+ Years | 42 · 42 min · Epizoda 42Imagine yourself on a sandy SoCal beach, surfboard in hand. But the ocean’s too calm: not a single wave in sight. What do you do? Well, if you’re a kid in the early 60s, you…
- 🐲 Pokémon: The Little Monsters that Played Their Cards Right | 41 · 43 min · Epizoda 41What do you get when you mix a passion for collecting bugs with an obsession for video games? For Satoshi Tajiri, the answer is the world's largest media franchise (over $92…
- ⭐ Michelin Guide: The Tire Company That Accidentally Conquered Food | 40 · 43 min · Epizoda 40André and Édouard Michelin were desperately seeking a way to save their family rubber business, when a hapless cyclist with a flat came staggering into their workshop. The…
- 🥏Frisbee: A Pie in the Sky Idea (literally) | 39 · 39 min · Epizoda 39What do you do for fun if you’re a bored college kid? For students across New England in the early 1900s, the answer was simple: toss around empty pie tins (obviously). Soon…
- 🎭 Hamilton: From Founding Father To Broadway Star | 38 · 43 min · Epizoda 38In 2008, Lin-Manuel Miranda badly needed a vacation. He’d just won the Tony for his musical “In The Heights,” he’d been going nonstop. So he took a break, bringing a book with…
- 🥤Dr Pepper: The Mystery & Magic of America’s #2 Soda | 37 · 41 min · Epizoda 37Born in a sweltering Texas drugstore in 1885 - this indescribable, 23 (secret) ingredient concoction broke the first rule of marketing: never sell something you can't explain…
- 🏎️ Ferrari: The Racing Machine Even A Child Could Draw | 36 · 42 min · Epizoda 36Enzo Ferrari was 10 years old when he fell in love with racing… and soon, he would make it his life’s mission. After almost dying in an infirmary during WWI, Enzo schmoozed his…
- 🧸 Beanie Babies: The Cutest Boom, Bubble & Bust | 35 · 40 min · Epizoda 35Beanie Babies — the unassuming critters with birthdates and bios — are designed to tug on your heartstrings (and your wallet). But for a moment in the late-90s, they burst out of…
- 🏖️ Tommy Bahama's Beach Chair: Fake Dude, Real Billions | 34 · 41 min · Epizoda 34Tommy Bahama (spoiler) wasn’t founded by a man named Thomas with a Caribbean address. Rather, this classic lifestyle brand began with two longtime friends and coworkers at a…
- 🍅 Heinz Ketchup: The King of Condiments | 33 · 42 min · Epizoda 33When entrepreneur Henry J. Heinz went bankrupt after his first venture, he nearly lost it all—his farmland, his parents' home, and his own reputation. But then, he launched a…
- 💧 LaCroix: The Cinderella of Seltzers | 32 · 42 min · Epizoda 32This sexy seltzer started out more than 40 years ago as a Wisconsin brewery’s quiet, nonalcoholic spinoff. Throughout the 80s and early 90s, LaCroix remained the low-key, low-cal…
