The Big Impression
by The Current
Latest episode
Samsung and The Trade Desk leaders, both Hershey alums, on…
Samsung and The Trade Desk leaders, both Hershey alums, on…
About this podcast
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
Episodes
The newest 20 of 169 episodes
- Samsung and The Trade Desk leaders, both Hershey alums, on navigating the evolving media landscape · 27 min · Season 14 Episode 169Samsung’s Noelle Perez and The Trade Desk’s Vinny Rinaldi share marketing mindsets, communication tips and career advice for the next generation.
- Walmart Connect’s Jon Gibs on finding growth beyond ROAS · 22 min · Season 14 Episode 168The Group Director of Media Insights and Measurement explains how closed-loop measurement helps marketers move beyond ROAS, find new customers, and turn campaign insights into…
- J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool · 29 min · Season 14 Episode 167As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new…
- Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era · 24 min · Season 14 Episode 166The GM and SVP explains how licensing, attribution, and a royalty-based model are helping newsrooms get paid as chatbots replace clicks — and why she still thinks publishers has…
- Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots · 20 min · Season 14 Episode 165Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
- Chili's CMO on the restaurant's cultural comeback · 26 min · Season 14 Episode 164Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays…
- BBDO ‘client-whisperer’ Daale Carter: Brands need a challenger mindset — even the iconic M&M’s · 27 min · Season 14 Episode 163BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant.
- Asana CMO Prachi Gore on how AI workflows are ‘completely disrupting’ the B2B playbook · 26 min · Season 14 Episode 162Asana CMO Prachi Gore explains why AI’s biggest marketing opportunity lies beyond content creation, as agents reshape workflows, B2B buying and growth.
- How Tripadvisor and PMG are breaking down the brand-agency divide with an ‘in-residence model’ · 14 min · Season 14 Episode 160Tripadvisor and PMG leaders share how breaking down barriers between brands, agencies and platforms can drive stronger performance, smarter collaboration and better marketing.
- Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place · 23 min · Season 14 Episode 161Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic is changing the way advertisers buy…
- Formula E CMO Ellie Norman on rewriting the rules of sports marketing · 27 min · Season 14 Episode 159As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the…
- Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger · 24 min · Season 14 Episode 158Huib van Bockel, founder and CEO of Tenzing Natural Energy, on leaving Red Bull to build a natural challenger brand from scratch.
- BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business · 19 min · Season 14 Episode 156The Dynamic Duos Podcast showcases some of the most compelling brand-agency relationships in the industry today. In each episode, agency and brand partners sit down with each…
- MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’ · 23 min · Season 14 Episode 157From AI-generated campaigns to fake online comments, MINI CMO Jennifer Treiber-Ruckenbrod shares how marketers can prepare for a future shaped by intelligent agents.
- Disney’s Jamie Power explains why advertisers are buying audiences, not shows · 15 min · Season 14 Episode 155Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can…
- Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners · 24 min · Season 14 Episode 154The Roundel leader shares how Target is preparing for an AI-powered shopping future with ChatGPT advertising, privacy-conscious data collaboration and outcome-based measurement.
- Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies · 17 min · Season 14 Episode 153Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app.
- Joy Robins on how The New York Times is luring news-averse advertisers · 24 min · Season 14 Episode 152The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety"…
- Kroger's Christine Foster says more brands are applying retail data to CTV campaigns · 26 min · Season 14 Episode 151Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the…
- Reddit's Paulita David on how brands are using the internet’s most valuable focus group · 23 min · Season 14 Episode 150Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural…
