Catatan episode
Your content has two audiences now: humans and machines. Mark Willaman of Newsworthy.ai breaks down why the press release is still the perfect document for AI search, SEO, and brand discoverability.
SEO can get you into the library. AI retrieval decides whether you get pulled off the shelf. We cover structured, entity-rich press releases, the 28-day news cycle, multi-format distribution (articles, audio, Shorts, FAQs), generative engine optimization, and why “I want press releases to drive sales” is usually the wrong first question.
Mark co-built this path after PR Web. Justin maps it to…
Situs: buildingtexasshow.com
