Creating scalable systems through content engineering: Josh Ritchie, Column Five

Every now and then on The Changemakers, we like to invite our fellow agency-land buddies along for a chat about their perspective on the B2B world. On this one, Dave sits down with Josh Ritchie, co-founder of Column Five and host of the excellent Best Story Wins podcast. Dave and Josh unpack the shifting landscape of B2B tech marketing, diving into why modern marketing organisations are shrinking into senior clusters, how AI and content engineering are redefining content production, and...