The Cheat Code & Friends
by In Revenue Capital
Latest episode
100 Episodes, Zero Scripts - Season 5: Episode # 100
100 Episodes, Zero Scripts - Season 5: Episode # 100
About this podcast
Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.
Game over.
Episodes
The newest 20 of 100 episodes
- 100 Episodes, Zero Scripts - Season 5: Episode # 100 · 42 min · Season 5 Episode 100100 episodes. Three hosts. A few questionable party hats. The Cheat Code & Friends is celebrating its centennial. For this special episode, Justin, Josh and Sean ditch the…
- Relationships, Serendipity and Compounding - Season 5: Episode # 99 · 43 min · Season 5 Episode 99There's a big difference between having a great network and treating everyone you meet like they might be useful someday. Chris Walton, Founder and CEO of ATLAS, has built…
- Taste, Judgment and Scale - Season 5: Episode # 98 · 43 min · Season 5 Episode 98AI can have all the right data and context. That doesn't mean it knows what good looks like. What's missing is taste. Jason Vargas, Co-Founder & Chief Partner Officer at…
- Distress, Discipline and Gasoline - Season 5: Episode # 97 · 44 min · Season 5 Episode 97Not every great company is a venture company. And not every great venture investment looks like the kind of deal everyone else is chasing. Brad Kotansky, Venture Partner at…
- Intelligence, Hierarchies and Humans - Season 5: Episode # 96 · 38 min · Season 5 Episode 96AI is giving individual employees more leverage than ever. But Geoff McQueen, Founder and CEO of Ascendius, believes the bigger opportunity comes when companies stop treating AI…
- Leadership, Research and Curiosity - Season 5: Episode # 95 · 49 min · Season 5 Episode 95Lauren Goldstein, long-time Go-to-Market Advisor and Co-Founder & Board Chair of Women in Revenue, set out to understand what's actually getting in the way of growth. After 53…
- Founder Curiosity, Growth and Valuation - Season 5: Episode # 94 · 53 min · Season 5 Episode 94AI has created one of the biggest shifts venture capital has seen in decades. New companies are reaching unprecedented growth rates, valuations are climbing, and founders have…
- Priorities, Adoption and Misalignment - Season 5: Episode # 93 · 49 min · Season 5 Episode 93In this episode, JT Bricker, CEO of Grazzy, shares what it takes to lead a growing company when every opportunity looks important and every decision carries long-term…
- Priorities, Culture and Growth - Season 5: Episode # 92 · 48 min · Season 5 Episode 92The hardest part of building a company isn't finding more opportunities. It's deciding which ones deserve your attention. In this episode, Grant Siders, founder and CEO of…
- Customer Obsession, Trust and Modern Marketing - Season 5: Episode # 91 · 41 min · Season 5 Episode 91Looking for insights on customer obsession, trust, and what modern marketing leaders should actually be focusing on? This episode has you covered. In this episode of the Cheat…
- Leadership, Burnout and Purpose - Season 5: Episode # 90 · 44 min · Season 5 Episode 90A lot of leaders look successful right before they burn out. In this episode of the Cheat Code + Friends podcast, Jason Yarborough talks about the pressure behind modern…
- Category Creation, Problems and Storytelling - Season 5: Episode # 89 · 51 min · Season 5 Episode 89The best companies win by changing how buyers think about the problem. Mike Damphousse joins the podcast to share the principles behind category creation and why most startups…
- Fundamentals, Risk and Differentiation - Season 5: Episode # 88 · 42 min · Season 5 Episode 88In this episode of the Cheat Code + Friends podcast, Hannah Ajikawo shares what actually drives sales performance in competitive markets. As CEO and founder of Revenue Funnel…
- Gifting, Attention and Saturation - Season 5: Episode # 87 · 34 min · Season 5 Episode 87Listen now: Digital channels are getting saturated, and AI is accelerating the noise. Kris Rudeegraap shares how that shift is changing the way companies capture attention and…
- Coaching, Performance and Trust - Season 5: Episode # 86 · 47 min · Season 5 Episode 86Bad sales reps have always had places to hide. AI is starting to remove them. In this episode, Matthew Whyatt shares what happens when sales teams finally see the truth: which…
- Bottlenecks, Buyers and AI - Season 5: Episode # 85 · 43 min · Season 5 Episode 85This episode will change the way you think about sales leadership, buyer behavior, and what growth teams need to do next. Join the hosts for a conversation with Jake Dunlap, CEO…
- Handoffs, Experimentation and Agility - Season 5: Episode # 84 · 37 min · Season 5 Episode 84Startup land can be complete chaos… shifting buyer behavior, distributed teams, tighter budgets, and AI changing how work gets done. In this episode, John Eitel, CRO at Orum…
- Dialing, Data and Discipline - Season 5: Episode # 83 · 47 min · Season 5 Episode 83Joey Gilkey, CEO of TitanX, joins the show to tear down one of the most sacred ideas in go-to-market: that more activity equals more revenue. Joey argues that most sales teams…
- ICPs, Niche Markets and Expansion - Season 5: Episode # 82 · 39 min · Season 5 Episode 82Mike Huffaker, CRO, Planet DDS, joins the show to share what actually drives real growth in a vertical SaaS market where “going broad” is the default trap. Mike explains why…
- Unicorns, Duct-Tape and Expectations - Season 5: Episode # 81 · 40 min · Season 5 Episode 81Hiring marketing talent is one of the biggest blind spots for early-stage founders, and Jessica Gilmartin has seen the same mistakes play out over and over again. In this…
