The CMO Office Podcast
door Nikki Taylor
Nieuwste aflevering
Why Puma is bringing brand and e-commerce closer together
Why Puma is bringing brand and e-commerce closer together
Over deze podcast
Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
www.the-cmo-office.com
Afleveringen
- Why Puma is bringing brand and e-commerce closer together · 13 minFor years, e-commerce has been focused on stock, sales, pricing and promotions. But what happens when the channels responsible for selling products also become the places where…
- How Uniqlo stays fresh without losing what made it famous · 16 minAfter 16 years in Singapore, Uniqlo certainly doesn’t suffer from an awareness issue, but how does a trusted household brand keep attracting new generations of customers without…
- Why global brands need healthy chaos, with Jon Stona of Airwallex · 50 minIn this episode of The CMO Office Podcast, I speak with Jon Stona, Vice President, Global Marketing at Airwallex, about how the Melbourne-born fintech combines a strong global…
- How marketers earn the right to be bold with Haymans Fung, Standard Chartered · 53 minIn this episode of The CMO Office Podcast, I speak with Haymans Fung, Managing Director, Global Head of Wealth and Retail Bank Marketing at Standard Chartered, about how she…
- Why marketers need to stop worshipping the dashboard, with Mark Khoo of Versuni · 45 minIn this episode of The CMO Office Podcast, I sit down with Mark Khoo, Digital Activation Lead APAC at Versuni, the company behind Philips home appliances across Asia Pacific…
- Inside PRISM+’s Commercial Playbook with Frank Ng · 53 minHow does a Singapore-born consumer electronics challenger grow profitably in one of the most competitive categories around? In this episode of The CMO Office Podcast, I sit down…
- What happens when a fintech CMO challenges how marketing value is measured? · 42 minIn this episode of The CMO Office Podcast, I sit down with Jason Huan, Chief Marketing Officer at Endowus, to explore what it really takes to build trust, drive growth, and prove…
- 🎙️PODCAST: Why Marketing Mix Modelling is the map for marketers in a volatile world · 47 minMarketing Mix Modelling is entering a new phase. Built on decades of evidence and rigour, it is now evolving to meet the demands of a more volatile, fast-moving environment. As…
- Why Most Marketing Plans Fail the Moment They’re Written (and What to Do About It) · 30 minWelcome to the first award winning edition of The CMO Office! Last night we were proud to take home Silver for Best B2B Content Marketing Strategy for ‘The CMO Office’ at…
- 🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo · 45 minIf you spend enough time talking to marketers across Asia, as I do, a pattern emerges. Everyone insists their market is different. And yet, somehow, all of us are wrestling with…
- 🎙️ LIVE Podcast: Creativity, Commerciality and the Data Dilemma · 30 minIn our first EVER live-recorded episode of The CMO Office Podcast, I sat down with Toby Aldred, Managing Director at Saatchi & Saatchi, to explore one of marketing’s most…
- PODCAST: From Laundry to Lift-Off with P&G 🚀 · 41 minHow do you make people fall in love with washing powder? Or convince them that fabric softener is essential in the middle of a pandemic? In this episode of The CMO Office…
- 🎙️ Podcast: Betting Big on Brand - PropertyGuru’s Reality TV Gamble That Paid Off 🎰 · 49 minIn Episode 5 of The CMO Office podcast, I sit down with Alex De Leon, Group VP of Marketing at PropertyGuru, and Quark Henares, award-winning filmmaker and director of Home Run…
- 🎧 Podcast: Rewiring Consumer Habits - How Zespri Turned Kiwi Fruit Into a Daily Ritual 🥝 · 39 minThis month in The CMO Office, we're joined by Jiunn Shih, Global Chief Marketing, Innovation, and Sustainability Officer at Zespri International - one of the most beloved (and…
- PODCAST: The New CMO Playbook: Brand, Data, CX, and Beyond with Debra Soon, CMO, Singlife · 35 minThey say good things comes in threes and it must be true because the third episode of The CMO Office podcast is a ripper (Australian slang for ‘very good indeed’ - Ed)! Debra…
- PODCAST: How Chocolate Finance Disrupted Bank Brands · 42 minIs it really time for Episode #2 already? Yup and this time we tidied up the studio and broke out the fancy glassware because we had guests! Anushka Yadav is the Chief Creative…
- PODCAST: How Last Click Attribution is Killing Your Brand · 41 minFor the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him…
- Introducing The CMO Office Podcast · 1 minC'mon, it was inevitable we would launch a podcast and here it is, our imaginatively titled 'The CMO Office Podcast'! Good for us, but why would you listen (or watch - it's on…
