The Commerce Collective Podcast
by Flywheel Digital
Latest episode
This Month Above the Fold: Walmart’s digital shelf labels and the…
This Month Above the Fold: Walmart’s digital shelf labels and the…
About this podcast
Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you.
Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content spanning the entire commerce ecosystem.
Commerce is a rapidly evolving industry, and Flywheel's Commerce Collective podcast is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your commerce mastery, impress your peers, and have fun along the way.
Episodes
The newest 20 of 164 episodes
- This Month Above the Fold: Walmart’s digital shelf labels and the dynamic pricing debate · 15 minWalmart’s digital shelf labels have raised questions about dynamic pricing. In this episode of This Month Above the Fold, Emma Irwin and Danny Hoffman unpack why shoppers are…
- Why Monster Energy sees TikTok Shop as more than a sales channel · 22 minGen Z doesn’t always start with a shopping list. Discovery can begin while scrolling, as creator content and culture shape what consumers want to learn about and try. In this…
- Amazon unBoxed 2026: How AI is changing the agency’s role in Amazon advertising · 16 minAs Amazon's Ads Agent takes on more campaign planning and activation, where can agencies make the biggest difference? Live at Amazon unBoxed, Emma Irwin talks with Sarah Iooss of…
- This Month Above the Fold: Shein’s survival, the holiday season ahead, and TikTok’s payments play · 24 minIn this month’s episode, Emma and Danny Hoffman, VP, Commerce Strategy, unpack three stories shaping the next phase of commerce. Shein’s falling stock price raises questions…
- Winning the shelf means winning every shopping decision · 23 minWinning the shelf used to mean securing placement in store. Then it meant winning the endless digital shelf. Today, the shelf is much broader: it can be a store aisle, a search…
- Creative fragmentation is breaking the consumer journey · 16 minIn the second episode of our Big Shift series, Emma sits down with Phil Camarota, Chief Creative Officer at Flywheel, to explore how fragmentation shows up in a brand’s creative…
- This Month Above the Fold - Kroger and Uber’s power plays, TikTok’s AI problem and Carrefour’s health bet · 26 minIn this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, unpack three developments reshaping the consumer relationship. Kroger’s planned…
- Fragmented commerce is costing brands more than they think · 20 minCommerce is more connected than ever for consumers, but more fragmented than ever for the brands trying to reach them. In the first episode of our Big Shift series, Emma sits…
- This Month Above the Fold - Amazon takes the top Fortune 500 spot, Amazon's push for cleaner PDPs and the AI-ready shelf, & Walmart's full funnel bet · 35 minIn this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy at Flywheel, break down three commerce shifts brands should be watching: what Amazon…
- What if measurement isn't broken, just incomplete? Featuring Jon Gibs of Walmart Connect · 23 minJon Gibs, Group Director, Media Insights and Measurement, Walmart Connect joins the show to explore how full-funnel measurement is evolving from attribution to creative…
- This Month Above the Fold - Alexa for Shopping, Prime Day in June, and the store's role in retail's data shifts · 31 minIn this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce shifts brands should be watching: • How Amazon’s rebrand of…
- How to plan for the next 5 years of retail disruption · 20 minDisruption is a familiar force in retail, yet many brands still struggle to plan ahead. In this conversation, Emma and Doug Koontz, Senior Director of retail Insights, unpack…
- How Clorox is building toward 1:1, personalized marketing in a multi-retailer world · 28 minToday’s shoppers bounce between retailers, channels, and missions, but they still expect brands to understand what they need. In this episode, Emma sits down with Tiffany Tan…
- This Month Above the Fold - who pays for faster fulfillment, California's case against Amazon, and Amazon's brand-agnostic Sponsored Prompts · 26 min · Season 7 Episode 91In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce topics brands should have on their radar right now. Listen…
- Turning partnerships into cultural moments that sell · 28 min · Season 7 Episode 90Partnership marketing has shifted from a nice-to-have to a real growth lever for brands looking to cut through the noise. In this episode, Keke Strayhan, Head of Partnerships at…
- This Month Above the Fold - Joybuy launches in Europe, the changing upper funnel landscape, and where retail media spend will go in an AI search-driven future · 26 min · Season 7 Episode 89In this month's episode, Emma and Danny Hoffman (Senior Director, Global Retail Strategy) break down three commerce topics brands should have on their radar right now: what…
- The ultimate playbook for scaling creator-driven sales on TikTok Shop · 32 min · Season 7 Episode 88What does it actually take to grow on TikTok Shop? In this episode, Deren Baker, CEO of Flywheel Ventures, explains why brands need to treat TikTok Shop as a creator-led sales…
- This Month Above the Fold - performance versus transparency, industry signals from The Trade Desk, & LLM measurement · 20 min · Season 7 Episode 87In this episode, Emma and Patrick break down three pressure points every brand should be watching. First, they tackle the performance vs. transparency tradeoff in media buying…
- Powering incremental off‑platform media with Instacart’s unique data and audiences · 25 min · Season 7 Episode 86Off‑platform doesn’t have to mean more complexity. Emma is joined by Instacart’s Head of Off-platform Strategy, Adam Silverblatt, to break down how brands can use Instacart’s…
- This Month Above the Fold w/ Patrick Miller - Amazon's "agents versus AWS" strategy, Walmart's AI and assortment bets, & Amazon's grocery pivot · 20 min · Season 7 Episode 85In this month’s episode, Emma and Patrick unpack what Andy Jassy’s AI comments really mean for where Amazon is betting on growth in his recent "The Information" interview, and…
