Over deze podcast
Join Amber Figlow, Content Strategist each week on The Content Collective podcast, where she shares insider knowledge, tips, and stories from her decade of experience in the marketing industry. Amber specializes in developing efficient systems for creating, organizing, repurposing and batching content.
Afleveringen
De nieuwste 20 van 41 afleveringen
- The End of Gatekeeping: I’m giving it all away for free · 10 minI'm making a bold move by getting rid of all my digital products to give away my knowledge for free. This shift stems from my frustration with the industry's maze of false…
- Things I DON’T Care About as a Content Strategist · 13 minIn this episode, I challenge the marketing "rules" that keep entrepreneurs stressed and overwhelmed. I reveal why I stopped caring about perfect hashtag strategies, daily…
- The 3 Places You Need to Market Your Business Online · 9 minIn this episode, I introduce you to my three-part power platform playbook for small businesses. Not exactly sure where you should be creating content online to market your small…
- How to Build a Content Ecosystem for Your Business in 2025 · 27 minFeeling overwhelmed with content creation? In this episode, I share a 5-step strategy to build a content ecosystem that takes you from invisible to irresistible without burning…
- How to Build a Content Workflow in 2025 · 15 minAre you feeling overwhelmed by constant content creation? In this episode, we dive into building a sustainable content workflow tailored to your needs. Learn about the…
- 10 lessons I have learned from creating content for 10+ years · 15 minAfter over a decade of content creation, I've learned some crucial, often uncomfortable truths. In this episode, I share ten vital lessons, not just the typical advice about…
- The State of Social Media + Content Creation in 2025 · 13 minIn this episode, I dive into where social media and content creation are heading by 2025. We discuss the concept of 'late-stage social media,' the overwhelming changes in…
- My largest audience is on TikTok, and I gave up on the platform in 2024 · 14 minJoin me as I candidly share why I stepped back from TikTok despite building a following of nearly 200,000. I dive into the platform's shift toward TikTok Shop, the reality of…
- Exposing Brand Deals: the good, the bad, and the ugly of this revenue stream · 20 minIn this episode I am pulling back the curtain on what brand deals really look like for my small business - no sugar coating. I share my exact minimum rates, how I choose…
- You don’t need new content ideas. You need to repurpose your content. · 15 minFeeling overwhelmed by the pressure to create fresh content every day? In this episode, we bust the myth that you need constant new content ideas to succeed. Learn how to work…
- Not sure how to create content for your business? Try one of these three strategies · 15 minCreating content is a must for any business. I share strategies for new business owners, those 2-3 years in, and seasoned businesses ready to lead. Starting with templates, we…
- 5 Ways to Get Out of A Content Creation Rut · 12 minFeeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push…
- How I Batched My Short Form Videos for a MONTH in ONE Day · 12 minI did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want…
- The "Holy Trinity" of Content Marketing for Your Small Business · 11 minIn this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content…
- THIS is the reason why I think you should post on social media every day · 14 minEver wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in…
- How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg · 29 minIn this episode, I chat with Kinsey from Authentic AI for Entrepreneurs to discuss the integration of AI tools into small businesses. We explore how AI can save time while…
- Content Creation Mindset: The 5 things you NEED to remember · 10 minIn this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of…
- The 12-Week Marketing Makeover for Your Small Business · 9 minIn this episode, I am sharing a powerful 12-week strategy to transform your small business marketing. You'll learn how to plan amazing sales campaigns, expand your reach with…
- 2 content marketing strategies that Can DOUBLE the amount of content you post · 13 minIn this episode, Amber dives into two powerful content marketing strategies: distribution and repurposing. Learn how to make your content work harder for you across multiple…
- The TikTok content strategy you NEED to show up consistently on this fast moving platform · 14 minEver feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using…
