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🧑🏼🚀 The Content Universe: Your Daily Guide to Mastering Content Creation
Welcome to The Content Universe, the podcast that’s your daily companion on the journey to mastering content creation!
Hosted by Mikkel Svold, a seasoned expert in content production, this podcast delivers almost daily check-ins packed with tips, tricks, and insights you can use to elevate your content game.
Whether you're crafting content for knowledge-driven companies in engineering, science, technology, or advisory sectors, or just looking to enhance your own creative projects, we've got you covered.
Each episode dives into practical advice on podcasting, longform and short form writing, graphic design, efficient workflows, and so much more. Learn from real-world examples, discover the latest trends, and unlock the secrets to creating engaging, high-quality content that stands out.
Tune in to The Content Universe and transform the way you produce content. 🚀
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- Stop Inventing a Why | Ep 51 · 34 min · Säsong 1 Avsnitt 51Stop Inventing a Why Introduction Does every company really need a big emotional story? In this conversation, host Mikkel Svold sits down with Fredrik Hillerbrand, creative…
- Danfoss MarCom Director: Where Industrial Marketing Is Going in 2026 | Ep 50 · 38 min · Avsnitt 50Marketing departments in large industrial companies are sitting on enormous untapped potential. They have the engineering depth, the application knowledge, and the long-standing…
- Why Content Needs a New Superpower | Ep 49 · 14 min · Avsnitt 49What if the reason your content isn’t working has nothing to do with ideas, and everything to do with ambition? In this episode of The Content Universe, host Mikkel Svold goes…
- Medical Company: "We cannot promote the products we make" – How ALK runs marketing anyway | Ep 48 · 40 min · Avsnitt 48How do you communicate when the rules are fixed and not up for discussion? In this episode, Mikkel Svold is joined by Maiken Riise Andersen, Head of Corporate Communication and…
- What to copy from our content strategy in 2026 | Ep 47 · 11 min · Avsnitt 47About This Episode Most companies on LinkedIn are doing the same thing: posting whatever comes to mind. A workshop photo here, a quick thought there, a team dinner shot on a…
- Ramboll Marketing: How We Build Thought Leadership with Ambassadors | Ep 46 · 43 min · Avsnitt 46In this episode, Mikkel Svold engages with Senior Communication & Marketing Manager at Ramboll Energy, Susanne Wellington Hansen, to explore the evolving landscape of thought…
- Thought Leadership is NOT about you | Ep 45 · 7 min · Avsnitt 45I’m sorry. But thought leadership is not about you . It never was. It’s a mistake that many companies do when they try to promote a thought leadership strategy in their…
- The 4 Basics of Your Podcast Success | Ep 44 · 15 min · Avsnitt 44how long should my podcast episodes be? How often should I release a new episode? Should I have guests or not? And really, why do I need a podcast at all? These questions are…
- Is AI in Content Production already Dead? | Ep 43 · 9 min · Avsnitt 43all across different kinds of media, different kinds of channels, different business areas and industries we see the same trend. A trend pointing out that we are already as a…
- Budget Cuts for 2025? Here's Your Must-wins | Ep 42 · 9 min · Avsnitt 42we’re at the doorstep of 2025 and that means budgets. It also Means that many marketing departments have to cut down. But how do you handle budget cuts in your marketing? And…
- 3 things I've Stopped Doing on LinkedIn and Why | Ep 41 · 10 min · Avsnitt 41LinkedIn's a peculiar place. So many untold rules and conventions. So much focus on standing out by breaking the rules. It's contradictory. And this is why I've assembled three…
- Automate Your Content Workflow with These 4 Methods | Ep 40 · 14 min · Avsnitt 40sometimes it feels like you spend all day copying and pasting from one program to another. Pushing out content on your social media platforms involves tedious and dull tasks…
- Setting Up my Home Studio: Here's How | Ep 39 · 6 min · Avsnitt 39The convenience of recording from home is significant. But how do you decorate your room to avoid clutter yet still keep a professional look? Today I’ve been working in my own…
- The 3 (Content) Pillars Developing You Business | Ep 38 · 12 min · Avsnitt 38Where's your primary focus: Sales? Marketing? Or branding? Rarely do I see all three get equal attention. And that’s a mistake. Sales is needed for obvious reasons. Marketing…
- How to Succeed with Corporate Thought Leadership | Ep 37 · 19 min · Avsnitt 37Thought leadership is a real buzzword these days. Yet most companies do it wrong. Here’s why. Thought Leadership is not about your product. Thought leadership is not about your…
- AI Mass Produces, But Where's The Value? | Ep 36 · 13 min · Avsnitt 36AI already mass produces content. But is it valuable? Is it valuable in a year? And is it valuable in five years? Honestly, no one really knows. But there’s no question that…
- Writers Block is Not Real. Here's Why. | Ep 35 · 12 min · Avsnitt 35Ever experienced that white frightening paper that just keeps blinking into your eyes without helping you put any words on it whatsoever? Ever tried writing writing writing and…
- Single Tasks or Production Windows. Here's why I've changed my production modus | Ep 34 · 11 min · Avsnitt 34ever looked at your to do list and just lost your mind? Or looked at your calendar and felt the need to breathe? We’ve changed from working with single tasks in our content…
- AI Generated Podcasts and All the Dilemmas | Ep 33 · 14 min · Avsnitt 33AI generated Podcasts is now a reality. I’m completely excited. Confused. Baffled. Worried. And I must say a tiny bit afraid. What’s going to happen to the human to human…
- Eliminate Non-Value Adding Tasks and become a Content Machine | Ep 32 · 11 min · Avsnitt 32we all do them. Non-value adding tasks in our content production. What might’ve looked good in the idea phase suddenly became yet another insignificant time-consuming boring…
