The Curious Builder
by Mark Williams
Losers are Winners | The Hardest Thing Sunny Bowman Had to Delegate…
About this podcast
Every great home starts with a person who decided to build something. Behind every kitchen, custom home and remodel is a business owner who took a risk, made payroll, lost sleep over a bid and kept going anyway. The Curious Builder tells their stories.
Host Mark Williams has spent more than 22 years building custom homes, and he's still curious about how other people do it. Each week he sits down with builders, remodelers, architects, interior designers and trade owners from across the country for honest conversations about what it takes to build a business, and a life, in this industry.
These aren't polished success stories. Guests talk about starting with a truck and a borrowed toolbox, the job that nearly sank them, the hire that changed everything, and the moment they realized the business was running them. You'll hear how they price, sell, lead teams, find clients, build a brand and protect their time, health and families along the way.
Who it's for: owners and leaders in residential construction and design who want to grow, whether you're three years in and stretched thin or twenty years in and asking what's next. Homeowners and design lovers who want to see how great homes really come together are welcome too.
What you'll walk away with: practical ideas to use on Monday morning, perspective from people a few steps ahead of you, and the reminder that you're not the only one figuring it out.
Two episodes every week:
Monday: a full-length conversation with a builder, designer, architect or trade leader.
Thursday: a shorter episode with a focused lesson you can put to work right away.
With more than 300 episodes, The Curious Builder has grown into a national community. Its listeners gather in person through the Curious Collectives, owner-led groups now meeting in cities across the country. The podcast is where the conversation starts.
Build a better business. Build a better life. Stay curious.
Episodes
The newest 50 of 330 episodes
- Losers are Winners | The Hardest Thing Sunny Bowman Had to Delegate Was Herself · 32 min · Season 1At some point, being the person who can solve every problem stops being a superpower and starts becoming a business problem. Sunny Bowman shares how rapid growth at Dakota County…
- #191 | Kelly Grace | Travis Price Architects | Why We Need to Stop Building Bigger and Start Building Better · 58 min · Season 1Kelly Grace of Travis Price Architects joins Mark for a conversation about why the future of luxury homes might be smaller, healthier, and a whole lot more intentional. They…
- Case Study | Running Through Pain, Setbacks, and Self-Doubt with Leah Koschak & Ben Torres · 33 min · Season 1Signing up for a marathon is one thing. Actually getting your body to cooperate for 26 miles is another. Leah Koschak and physical therapist Ben Torres join Mark to unpack a wild…
- #190 | Josh Sprague | Seven Clay | The $186K Mistake Josh Sprague Couldn't Get Google to Fix · 1 h 20 min · Season 1What do ultra running, scaling a business, and getting smacked in the face with a two-by-four have in common? Apparently, a lot. Josh Sprague of Seven Clay joins Mark to talk…
- Talking Shop | How Francis King Turned Connections Into a Community · 29 min · Season 1What happens when builders, designers, and vendors stop trying to do everything themselves and start working together? Charlie and Susan Flynn join Mark at Mysa Hus to share what…
- #189 | Paul Kealey | EkoBuilt | Paul Kealey on the Future of Homebuilding (And Why We're Not Ready) · 45 min · Season 1Construction costs are climbing, skilled labor is getting harder to find, and building a home on-site comes with plenty of opportunities for expensive surprises. Paul Kealey of…
- Losers are Winners | Alex Johantgen on the Power of Doing Less · 23 min · Season 1What do garage doors, an eight-week training program, and bringing a customer's trash cans up from the curb have in common? They're all part of how Alex Johantgen is building…
- #188 | Nick Quijano | Southerly Homes | Nick Quijano on What Custom Builders Can Learn from the Big Guys · 1 h 3 min · Season 1Nick Quijano went from teaching snowboarding and driving a Zamboni to building a career with one of the country's major home builders, then launching Southerly Homes with a few…
- Losers are Winners | Better Benefits, Bigger Profits, & Less Headaches with Mike Notte · 20 min · Season 1What if you could offer better employee benefits, save on taxes, and make your business more attractive to top talent without wrecking your profit margins? Mike Notte joins Mark…
- #187 | Rob Stein | Author & Speaker | Rob Stein Cracked the Code to More Money, Time, & Mental Freedom · 1 h 14 min · Season 1You built the business, hit the goals, and made the money. So why are you still stressed out and answering emails at the dinner table? Author and keynote speaker Rob Stein joins…
- Losers are Winners | The Success Trap That Caught Aaron Hall · 26 min · Season 1Aaron Hall built a successful law firm, ended up with 45 employees, and discovered that "making it" didn't feel much like making it at all. He and Mark Williams get into burnout…
- #186 | Melissa Oholendt and Karl Adalbert | Mysa Hus | The Mistakes, Risks, & Big Ideas · 1 h 3 min · Season 1Two years, 32+ brand partners, 3,700 visitors, countless design debates, and enough Diet Cokes to fuel a small construction crew. Mark Williams sits down with Karl Adalbert and…
- Losers are Winners | Trapper Roderick and the $4.4M Problem · 26 min · Season 1What do you do when your investor relationship goes sideways halfway through a spec home? Trapper Roderick joins Mark for a very honest Losers Are Winners conversation about…
- #185 | Ryan Rutzick | All, Inc. | Ryan Rutzick on Owning the Mistake & Winning the Customer · 56 min · Season 1Ryan Rutzick took a third-generation family business, helped turn it into an ESOP, and then dropped millions on a second showroom. Totally normal Tuesday, right? Mark and Ryan…
- Losers are Winners | Jeremy Huson on Getting Hacked, Losing Data, & Fighting Back · 28 min · Season 1Jeremy Huson joins Mark for a Losers Are Winners episode full of cybersecurity horror stories, hard-earned lessons, and a few "please don't click that" moments. From phishing…
- #184 | Nick Schiffer | NS Builders | Nick Schiffer Did WHAT? The Business Decisions That Changed Everything · 1 h 3 min · Season 1What happens when you put Mark and Nick Schiffer in a room with 12 unanswered questions and absolutely no plan? A Curious Builder variety show, obviously. The two builders riff…
- Losers are Winners | Mark on Big Goals & the Post-Mountain Blues · 25 min · Season 1Big goals are great until you actually accomplish them. In this solo Losers are Winners episode, Mark talks about the strange emotional hangover that can follow a massive…
- #183 | Melissa Oholendt | Oho Interiors | The Great Mysa Hus Chopping Block · 1 h 8 min · Season 1Two years, one incredible house, and Melissa Oholendt and Mark decided the perfect way to reflect on Mysa Hus was to draw up a chopping block for $500,000 worth of cuts. The pool…
- Talking Shop | Brad Robinson on the AI Habit That's Getting You Ghosted · 28 min · Season 1Brad Robinson is putting AI to work, but he's not letting the robots take over just yet. He and Mark Williams talk about AI bots, automated CRMs, financial reporting, and the…
- #182 | Billy Beson | Billy Beson Co. | Building a Design Empire on Trust, Not Trends · 1 h 4 min · Season 1Billy Beson returns with a résumé that includes decorating an actual presidential palace, mentoring half of the design world, and somehow still finding time to launch a brand new…
- Losers are Winners | The Construction Mistakes Brad Leavitt Won't Make Twice · 27 min · Season 1Brad Leavitt is finishing his own house, past his original move-in date, and has never felt more empathy for his clients in his life. He and Mark cover the SOP gaps that keep…
- #181 | Wilson Harwood | Soundproof Your Studio | Wilson Harwood on What Builders Get Wrong About Soundproofing Every Time · 1 h 17 min · Season 1Wilson Harwood has thought about nothing but soundproofing for six years, and Mark gave him a full hour to prove it. They cover why the quietest room in the world makes people…
- Winners are Losers | Adam McChesney on the $113,000 Check That Blew Up His Business · 21 min · Season 1Losers are Winners is back with Adam McChesney, who signed away equity in his business for what sounded like a great deal and ended up in an eight month legal battle instead…
- #180 | Lauren Riddei | Haus Holistics | Lauren Riddei on Why Her Phone Has Been on Airplane Mode for a Year and a Half · 1 h 3 min · Season 1Lauren Riddei's body basically staged an intervention on her career, and the fallout turned her into one of the sharpest voices in healthy home design working today. She and Mark…
- Inside the Big Wins | Gabe Norcross on Squeaky Floors & Hidden Time Capsules · 32 min · Season 1Mark brought Gabe back to Mysa Hus one more time to talk about the thing that actually makes a house feel like a home, and it is not the granite. They dig into why cracked…
- #179 | John Brenard | Southview Timberland Investments | John Brenard on Why a Board Game About Sheep & Wood Explains Lumber · 1 h 0 min · Season 1Mark spends half this episode geeking out over where lumber actually comes from, and honestly, so will you. John Brenard breaks down why the southeast grows the best trees in the…
- Losers are Winners | Gabe Norcross Returns to Finish the Story He Couldn't Finish Alone · 19 min · Season 1Gabe Norcross is back for part two of Losers are Winners, and Mark doesn't let him off easy this time. They get into why raising his rates cost him a client but saved his…
- #178 | Tanner Konrady | Konrady and Son Construction | The Trim Joint That Taught Tanner Konrady How to Lead · 1 h 0 min · Season 1Tanner Konrady swore he'd never be a builder, then one Christmas break with a hammer changed his mind for good. Now he runs a 26 person company in coastal North Carolina…
- Losers are Winners | Gabe Norcross on the Deposit Strategy That Changed Everything · 23 min · Season 1Gabe Norcross came back from Contractor Coalition, fired a bad client, set up an investment account, and hired a bookkeeper, all before the next coalition. He and Mark talk…
- #177 | Gabe Norcross | Norcross Builders | Depression, Construction, & Deciding You Are Worth Saving · 1 h 12 min · Season 1Gabe Norcross built other people's dreams while quietly drowning in his own, and for eight months he told nobody. He and Mark talk through the project that cost him everything…
- Losers are Winners | Ashley Ortiz vs. the Client From Hell · 27 min · Season 1Ashley Ortiz joined the podcast with a client story so fresh the paint was still wet, and somehow it only got worse from there. She and Mark swap war stories about nightmare…
- #176 | Louise Woehrle | Whirlygig Productions | Fear, Vision, and Why Your Story Is Worth Telling · 1 h 8 min · Season 1Louise Woehrle is a passionate storyteller whose mission is to shine a light on stories that need to be told with the hope they will serve as catalysts for change. In addition to…
- Losers are Winners | Chad Guillory's Secret to Failing Fast and Winning Bigger · 36 min · Season 1What happens when two marketing minds start talking about failure? A surprisingly fun conversation about growth, trust, data, and why "measure, learn, change" beats chasing the…
- #175 | Etinosa Agbonlahor | Decision Alpha | Stop Underpricing Your Work: Etinosa Agbonlahor on Money Conversations Nobody Wants to Have · 1 h 5 min · Season 1Most business owners underprice their work not because the math is wrong but because their fears show up in the numbers, and Etinosa Agbonlahor has built an entire firm around…
- Losers are Winners | Building Smarter Homes One Circuit at a Time with Reina Smyth · 22 min · Season 1SPAN is the smart electrical panel that tells you exactly which circuit is draining your wallet, can charge your car only on solar power, and somehow also looks cool enough that…
- #174 | Don Forsman | Welch Forsman Associates | Don Forsman on Why Precision Beats Perfection Every Single Time · 1 h 10 min · Season 1Don Forsman has 45 years of building homes and is currently building his own, which means he has never been more dangerous in a conversation about never evers and always always…
- Losers are Winners | Josh Frei Fought Fires for 17 Years Then Started One · 24 min · Season 1Josh Frei spent 17 years as a firefighter before pivoting to custom saunas, which means he already knew how to show up calm, problem solve fast, and never leave a job half done…
- #173 | Billy Beson | Billy Beson Company | Billy Beson on Bowling Alleys, Billionaires, & Building for 100 Years · 1 h 14 min · Season 1Billy Beson walked into a million dollar hotel pitch with nothing but a museum poster, told the client he could make the place look like a million bucks for a million bucks, and…
- Inside the Big Wins | Alyssa Abbott & Mary Clark on the Power of Putting People in a Room · 23 min · Season 1After pulling off six events in seven days, Mark sits down with Alyssa Abbott and Mary Clark to talk about why in-person connection is still the most underrated marketing…
- #172 | Mark Stankey & Matthew Byers | PLAAD | Design NEVER EVERs: Good Design Outlasts Trends · 1 h 3 min · Season 1PLAAD's Mark Stankey and Matthew Byers join Mark for a deep dive into what actually makes a home authentic, and it turns out the answer has a lot more to do with composition than…
- Losers are Winners | Alyssa Abbott & Mary Clark on Why AI Can't Touch Real Storytelling · 21 min · Season 1Two social media experts walk into Mysa Hus, and what comes out is a refreshingly honest take on the wins, the flops, and the algorithm mysteries nobody can fully explain. Alyssa…
- #171 | Taylor Hall O'Brien | Architectural Photographer | Taylor Hall O'Brien Makes AI Nervous and Homes Look Incredible · 1 h 5 min · Season 1Forget renderings, Taylor Hall O'Brien is making the case for real light, real rooms, and real collaboration in an industry that AI is circling like a hawk. He and Mark talk…
- Losers are Winners | Anthony Janckila on 20 Years of Floors, Fires, & Friendship · 35 min · Season 1Twenty years, 30 employees, and one very real fire that nearly took out a parquet floor a month before a major photo shoot. Anthony Janckila and Mark trade stories about clients…
- #170 | Mark D. Williams | Enough Is Enough: What Two Books Taught Mark About Time and Money · 1 h 7 min · Season 1Six months into the Smile Tour, Mark parks himself inside Mysa Hus with a heavily highlighted copies of Buy Back Your Time and Psychology of Money, and he has a lot of thoughts…
- Losers are Winners | Hans Frees Lost the Spec Home, the Savings, and His Dignity. Then Rebuilt. · 32 min · Season 1Hans Frees of Outdoor Escapes has been in business 25 years, filed Chapter 7 bankruptcy, lost money on a spec home during the 2008 crash, and came out the other side with better…
- #169 | Mark D. Williams & Mysa Hus | Mark Built His Soul Into a House: The Story Behind Mysa Hus · 1 h 37 min · Season 1Documentary filmmaker Jude Charles came to Minnesota to flip the script and road map the emotional soul of Mysa Hus, and what started as a brand conversation turned into the…
- Inside the Big Wins | Paul Cramer on Why Surviving Something Shapes Everything · 33 min · Season 1Paul Cramer sold his business, hit rock bottom, and discovered that being sober for decades doesn't automatically mean you have your stuff together, which is a humbling plot…
- #168 | Melissa Oholendt | Oho Interiors | The Finish Line to Mysa Hus · 1 h 3 min · Season 1Five days before the Artisan Home Tour, Mark and Melissa Oholendt of Oho Interiors snuck away from a live photo shoot to talk about what the final stretch of Mysa Hus actually…
- Losers are Winners | Paul Cramer Built the Dream… Then It Fell Apart · 31 min · Season 1What happens when the entrepreneur dream becomes the thing quietly eating you alive? In this episode of Losers Are Winners, Mark sits down with author and recovering entrepreneur…
- #167 | Tyler Webster | Old Mill Building Products | Tyler Webster on Risk, Relationships, & Why Enough Is a Moving Target · 1 h 6 min · Season 1Most people don't think about what happens to their business when their one critical supplier goes down — Tyler Webster of Old Mill Building Products lived that nightmare…







