Show notes
In this episode, Mike Kepka sits down with Seth Graye —VP of Business, Operation, and Technology at Mainstream Video Productions— to dive into the "nuts and bolts" of how data transforms video from a creative gamble into a measurable success. Seth shares how he moved from the world of high-stakes cemetery sales to mastering the metrics behind video funnels, proving that while creative can be nebulous, numbers never lie. They break down the mechanics of a real-world LinkedIn campaign, discussing how to funnel an audience of millions down to high-intent leads and why changing just one variable…
Website: pod.co
