The Current Report
by The Current
Latest episode
Behind the scenes of Ram's $16 million Big Game commercial with Glen…
Behind the scenes of Ram's $16 million Big Game commercial with Glen…
About this podcast
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
Episodes
The newest 20 of 90 episodes
- Behind the scenes of Ram's $16 million Big Game commercial with Glen Powell · 15 min · Episode 92Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks. Two executives at the…
- CPG brands use big data to increase brand loyalty ahead of Big Game · 12 min · Episode 91We’re days away from the Big Game, and with that, watch parties full of snacks. Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at…
- Tubi streaming Big Game is full circle moment after infamous ad · 13 min · Episode 90Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself. It's an incredible turn of events and…
- Where TikTok ad spend might go if it gets banned in the U.S. · 12 min · Episode 89The TikTok party didn’t stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next…
- Grading VML's merger a year in with CEO Jon Cook · 21 min · Episode 88It’s always fun to look back at a big moment and reflect on it with some time and space, as possibilities turn into reality. That’s exactly what VML CEO Jon Cook has done nearly…
- How Initiative thinks about maximizing brands ad dollars · 16 min · Episode 87Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG’s Initiative is one of those agencies. It…
- CES 2025: Spotify's Lee Brown on matching media investment to audio's consumption · 17 min · Episode 86Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week. Making the advertising experience easy for brands and agencies is a top…
- Streaming, Google and podcasts: Recapping the year in ad tech · 21 min · Episode 85It’s the final episode of The Current Report for the year, so we’re recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google’s…
- The Omnicom IPG merger and agencies in the 21st century · 12 min · Episode 84The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make…
- Why the Walmart VIZIO deal opens up whole new world of advertising · 13 min · Episode 83Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs. Walmart can match its shopping transaction data…
- Unpacking Google, DOJ closing arguments and future fallout · 9 min · Episode 82The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week. Next up…
- The historic proposals to break up Google's search monopoly · 12 min · Episode 81The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These…
- SMBs gifted with retail data this holiday shopping season · 9 min · Episode 80The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of…
- How an AI model correctly predicted the president 3 elections in a row · 10 min · Episode 79Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after…
- Changing the perception of advertising alongside news with hard data · 11 min · Episode 78On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127…
- How brands succeed with storytelling over messaging · 13 min · Episode 77More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together. Some of that pressure comes…
- Inside Paypal's ad network joining the retail media goldrush · 14 min · Episode 76More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer…
- How Roku sees the upfront market evolving as deals activate · 12 min · Episode 74Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows. But as we’ve seen in recent years…
- Where advertising's largest seismic change in the last decade is coming from · 12 min · Episode 73The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media…
- What's next after Google's landmark advertising antitrust trial · 11 min · Episode 72Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November…
