The Digital Diaries Hosted by Peter Woods
by Peter Woods
#62 | The Future of TV Advertising, Category Creation & AI with Amit…
About this podcast
The Digital Diaries is a podcast about navigating modern work, creativity, and identity in a rapidly changing digital world.
Hosted by Peter Woods, the show features conversations with builders, creators, technologists, and leaders who are shaping — and questioning — how technology influences culture, careers, and human behaviour.
Each episode explores themes like creativity in the age of AI, leadership in the digital era, personal branding, entrepreneurship, and the tension between building and critiquing. This isn’t a hype-driven tech podcast. It’s a reflective space for people who want to
Episodes
The newest 20 of 63 episodes
- #62 | The Future of TV Advertising, Category Creation & AI with Amit Sharan · 36 min · Season 2 Episode 43Overvoew What does it take to build a category when customers do not yet know they need what you are selling? In this episode of The Digital Diaries, Peter Woods speaks with Amit…
- #61 | Fixing Broken Meetings with Dr Rebecca Hinds · 38 min · Season 2 Episode 43In this episode of The Digital Diaries, host Peter Woods speaks with Dr Rebecca Hinds, author of Your Best Meeting Ever, founder of the Work AI Institute at Glean, and former…
- #60 | Why Authenticity Is the Future of Employer Branding, with Bryan Adams · 39 minThis week Peter is joined by Bryan Adams — CEO and founder of Happy Dance, best-selling author, TEDx speaker (1.4M+ views), and one of the leading voices in employer branding and…
- #59 | einventing the Everyday: Building Smarter Products with Oscar Hedaya · 47 min · Season 2 Episode 41Overivew What does it take to reinvent a product that hasn't meaningfully changed in decades? In this episode of The Digital Diaries, Peter Woods is joined by entrepreneur and…
- #58 | Data Inspired: Why Better Decisions Start With Better Questions with Sebastian Wernicke · 37 min · Season 2 Episode 40Overview In this episode of The Digital Diaries, Peter Woods sits down with data scientist, consultant and author Sebastian Wernicke to explore why the biggest obstacle to…
- #57 | From Army Commander to AI Entrepreneur: Leadership, Execution & Building Businesses with Rob Wright · 41 min · Season 2 Episode 38What does it take to transition from commanding 350 people in military aviation to flying commercial aircraft while simultaneously building technology companies? In this episode…
- #56 | From IT Leader to Commercial Strategy: Building Trust, Data, and AI That Actually Works with Sean Collins · 45 min🧭 Episode Overview In this episode of The Digital Diaries, Peter Woods sits down with Sean Collins. A rare operator who has lived on both sides of the technology buying journey…
- #55 | Don't Believe the Hype: Why AI Has Already Taken Your Brand Narrative Away (with Gal Borenstein) · 37 min · Season 2 Episode 36Episode Overview What happens to your brand's reputation when AI agents, not your marketing team, are the ones answering questions about your company? This week Peter is joined…
- #54 | Human Infrastructure: Why People Are the Real AI Advantage | Barbara Wittmann · 38 min · Season 2 Episode 35Episode OverviewAfter 25 years inside enterprise transformation projects, Barbara Wittmann, Founder of the Digital Wisdom Collective, reached an uncomfortable conclusion: most…
- #53 | The Most Distinctive Claim from My Conversation with Dr Victoria Mensch · 35 min · Season 2 Episode 35Almost every executive will tell you they are committed to AI. Very few organisations are actually being transformed by it. So what is really happening in the gap between what…
- #52 | AI Doesn't Rank You, It Chooses You | Jimi Gibson on AI Visibility · 42 min · Season 2 Episode 34Episode OverviewJimi Gibson spent 25 years as a professional magician before becoming VP of Brand Communication at Thrive Internet Marketing Agency. In this episode he explains…
- #51 | The Human Side of AI: Why Better Tools Don’t Fix Broken Collaboration with Rujuta Singh · 41 min · Season 2 Episode 36Episode Summary What happens when the smartest people in the room still can’t make a decision? In this episode of The Digital Diaries, Peter Woods speaks with Rujuta Singh…
- #50 - Partner Success in AI with Joanne John · 37 min · Season 2 Episode 35Episode Overview Partner programmes are the invisible infrastructure behind most enterprise software revenue, yet they rarely get airtime. In this episode, Pete talks to Joanne…
- #49 | David Homan: Building Trust at Scale in the Age of AI · 39 min · Season 2 Episode 30Episode overviewDavid Homan has spent more than a decade building a private community of over two thousand connectors, founders, family offices and impact investors. In this…
- #48 | Joshua Gould on Running thebigword, AI as Speed Not Strategy, and the Discipline of Managed Risk · 42 min · Season 22 Episode 27Episode OverviewJoshua Gould is Group CEO of thebigword, one of the world's largest language service providers, handling around 50,000 assignments a day across translation…
- 47 | The Hidden Risks in Every Ad You Run with Pamela Slea, CEO Boltive · 37 min · Season 2 Episode 30Episode OverviewOne in eight ads running across the internet today containsmalware. Most marketing teams have no idea. In this episode, Pete talks to Pamela Slea, CEO of Boltive…
- #46 | Why Your Marketing Strategy Isn't Working — and What Behavioural Science Says to Do Instead · 50 minRich Smith has spent 30 years as a CMO inside financial services, healthcare, and mortgage — managing $100M+ budgets and leading companies through crisis, hyper-growth, and…
- #45 | From Luxury Watches to Agentic AI: The Future of Sales · 37 min · Season 2 Episode 27Episode Overview Michael Kalinichenko has earned six promotions across a decade in SaaS, leading high-performing sales teams atIntercom, Zendesk, and Rieke — all while…
- #44 | Why ERP Implementations Fail (And It's Not the Software) | Kevin Patrick · 47 min · Season 2 Episode 26EPISODE OVERVIEW Kevin Patrick has spent over 30 years in operations, manufacturing and enterprise technology. He has led more than 120 SAP Business One deployments, launched a…
- #43 | Why Frontline Leadership Fails — and the System Built to Fix It · 45 min · Season 2 Episode 25EPISODE OVERVIEW Most leadership frameworks were built for a world that no longer exists. Jon Dario has spent over three decades operating at the sharpest end of retail — from…







