Show notes
In this episode, we unpack Google Analytics' recent news.
While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future.
Key Takeaways
• Google Analytics Universal Analytics (UA) property data collection has ended, but access to historical data will be discontinued soon (start of July). Back up your data now!
• Migrate your conversion goals and audiences from UA to GA4.
• GA4 offers new features including user provided…
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