The Drum Podcast
by The Drum
Latest episode
What should marketers stop doing right now?
What should marketers stop doing right now?
About this podcast
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.
Episodes
The newest 20 of 161 episodes
- What should marketers stop doing right now? · 31 min · Season 5 Episode 67Marketing has never had more tools, data or ways to create. But are they helping you make better marketing, or simply more of it? We're joined by James Lawton-Hill of APS Group…
- A proper conversation about AI futures, with Daniel Hulme · 39 min · Season 5 Episode 66Since Daniel Hulme sold his AI company to WPP for a rumored $100m, he's been the holding company's chief AI officer - alongside a number of other roles including…
- Mark Ritson's AI clinic: what peak season really tests · 59 min · Season 5 Episode 65This week we're spotlighting Mark Ritson's AI marketing clinic. In 'Peak season meets AI: what marketers need to know', run in partnership with SAP Engagement Cloud, host Sam…
- How breaking a record became a marketing strategy · 38 min · Season 5 Episode 64Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts…
- Is a 'golden age of branded entertainment' really coming? · 42 min · Season 5 Episode 63We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker…
- How AI is reshaping agency models · 31 min · Season 5 Episode 62For years, marketers have debated whether brands are better served by full-service agencies or specialist expertise. But as AI reshapes how agencies work, perhaps that's no…
- How marketing became obsessed with comedians · 57 min · Season 5 Episode 61The Edinburgh festivals and their fringes add up to the biggest arts festival in the world - a yearly event that's only outsold by the World Cup and Olympics. As it launches, we…
- Can a publisher still be 'just' a publisher? · 27 min · Season 5 Episode 60Live from the floor of SXSW London, we're joined by Ramin Beheshti, the co-founder and CEO of Caliber, the 'new media' publisher behind social-first news brands like The News…
- Cowards Don't Go to Heaven: Eugene Cheong's message to young creatives · 45 min · Season 5 Episode 59Legendary copywriter and creative director - Ogilvy APAC's long-serving chief creative officer - has entered his experienced-statesman era as an adman. His new book, Cowards…
- What are the marketing industries real responsibilities around AI? · 51 min · Episode 58Wesley ter Haar is the co-founder of global agency Monks, and now its chief AI officer. In a candid conversation filmed at this year's SXSW London about AI, he talks about the…
- Commerce media: the death of the traditional funnel? · 33 min · Season 5 Episode 57Consumers don't follow funnels, and perhaps they never did. In this episode, Nick Handley (Connective3), Victoria Peopall (Epsilon) and Hannah McNally (Jaywing) unpack how…
- SXSW London: How the Texan behemoth is adapting to the UK · 43 min · Season 5 Episode 56Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core…
- AI & automation: from hype to workflow · 39 min · Season 5 Episode 55Everyone is talking about AI, but how do you turn the hype into real business impact? In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay…
- Why do we know so little about the creative industry's 'long tail'? · 46 min · Season 5 Episode 54A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its…
- As sports sponsorship scrutiny grows, is it still worth it? · 38 min · Season 5 Episode 53As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the…
- Are you cool enough to work for 90s Vogue? · 57 min · Season 5 Episode 52In his recent book, Empire of the Elite author Michael Grynbaum unearthed a a list of 178 artists, quotes and media properties that had been passed around the halls of Conde Nast…
- What's powering the 'experience economy'? · 40 min · Season 5 Episode 51Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the…
- Tradwives, branded TV, and the year's weirdest ad · 47 min · Season 5 Episode 50What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila…
- The Drum's DMA Awards: The view from the president's chair · 27 min · Season 5 Episode 49Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods'…
- As social marketing tactics for music become headline news, is the band Geese a 'psy-op'? · 53 min · Season 5 Episode 48We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a…
