How to turn losing split-tests into winners that boost conversion rate | Ep. 65

Here is the process.

First you want to do an audit and analyze the results.

First you are trying to understand if this could be due to a bug or other issues like your design not showing up as you planned… And finally you are auditing the test to see if you want to reject your hypothesis outright or just reject your solution to the hypothesis.Let's say you tried to fix a visitor dilemma that appears in the selector area of a PDP.Through session recordings you have uncovered that people are frequently unsure about what scent to pick for a product.

Your hypothesis is to fix this dilemma by…