The Edward Show
de Edward Sturm
Dernier épisode
How to Build Viral Linkable Assets with Claude Code (Zero Coding…
How to Build Viral Linkable Assets with Claude Code (Zero Coding…
À propos de ce podcast
Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
Épisodes
Les 50 épisodes les plus récents sur 1 221
- How to Build Viral Linkable Assets with Claude Code (Zero Coding Experience) · 50 min · Saison 1 Épisode 1224E1224: How do you build a beautiful site people want to share, earn backlinks to, and send traffic from, without writing a single line of code? Mike Hawley walks through how he…
- How to Rank for "Reddit" Keywords on Your Own Website (Topical Bridges) · 8 min · Saison 1 Épisode 1223E1223: People add "Reddit" to Google searches because they want recommendations from other people. But Google doesn't restrict those results to Reddit. Your website can rank for…
- Press Release Backlinks Work: How an SEO Ranked Google's Head of Webspam for a Made-Up Keyword · 9 min · Saison 1 Épisode 1222E1222: Press release backlinks work, even when they're nofollow. I break down an SEO experiment where a press release backlink made Google's own head of webspam rank for a…
- ChatGPT Is Building Its Own Search Console (And It Shows Clicks Google Won't) · 7 min · Saison 1 Épisode 1221E1221: OpenAI is reportedly building its own Search Console for ChatGPT. The new tool could show businesses how often they're mentioned in ChatGPT answers, how many people click…
- Can You Rank Without Backlinks? Kyle Roof's 3-to-1 Internal Link Rule · 13 min · Saison 1 Épisode 1220E1220: Can you rank on Google without backlinks? I break down what five SEOs say about ranking a new website without building links, share my own take, and play a clip from SEO…
- Microsoft Clarity Tutorial: Why Your SEO Traffic Isn't Converting · 58 min · Saison 1 Épisode 1219E1219: In this Microsoft Clarity tutorial, you'll learn how to find out why your SEO traffic isn't converting into leads, bookings, or sales. Josh Silverbauer, Head of Analytics…
- How to Build Local Backlinks for Under $500 vs. $5,000 a Month · 10 min · Saison 1 Épisode 1218E1218: How do you build local backlinks with a $500 monthly budget? What changes when you can spend $5,000? I cover practical local link-building tactics for both budgets, with…
- Craig Campbell: The SEO Tricks Google Still Can't Stop · 1 h 48 min · Saison 1 Épisode 1217E1217: Craig Campbell has spent 25 years testing what works in SEO, including tactics Google says shouldn't work. In this interview, he explains how SEOs manipulate Google…
- AI Watermarking Is Coming to Everything: The AI Content That Will Still Rank · 13 min · Saison 1 Épisode 1216E1216: Anthropic is expanding AI text watermarking to more Claude models on November 3. Other AI companies have also committed to watermarking their outputs. What does this mean…
- Discord Is Coming to Google Search: How to Own the Next Reddit · 10 min · Saison 1 Épisode 1215E1215: Discord is coming to Google Search, and this could be one of the biggest new SEO opportunities heading into 2027. Starting November 16, 2026, Discord will give every…
- Google Maps Just Shrunk Everyone's Ranking Radius (Biggest Proximity Shift in 20 Years) · 1 h 4 min · Saison 1 Épisode 1214E1214: Google Maps rankings are changing dramatically, and proximity to the searcher appears to have become far more important than reviews, backlinks, and business authority…
- Kyle Roof Ranked Gibberish #1 on Google. Then Google Deindexed 20 of His Sites. · 2 h 5 min · Saison 1 Épisode 1213E1213: Kyle Roof ranked a page written mostly in Lorem Ipsum gibberish #1 on Google for a rhinoplasty keyword. After the experiment made headlines, Google deindexed it. That same…
- The New SEO Business Model: Buy News Sites Instead of Backlinks (w/ David Quaid) · 1 h 31 min · Saison 1 Épisode 1212E1212: What if SEO agencies stopped buying backlinks and started buying the news sites that publish them? David Quaid joins me to break down a business model he calls "news as a…
- 10 SEO Tips That Made Clients $35M (And Where I Disagree) · 15 min · Saison 1 Épisode 1211E1211: Can SEO generate revenue in 3-6 months? Deno Hawari shared 10 SEO tips drawn from work that generated $35 million for clients. I go through every tip, explain what I agree…
- Google Explains How It Understands Keywords (And How to Rank for More) · 10 min · Saison 1 Épisode 1209E1209: Google's John Mueller explained how Google interprets searches, expands keywords with synonyms, and connects related topics. At Search Central Live in Barcelona, Google…
- The Backlinks Worth Paying $2,000 For (w/ Ilias ISM) · 1 h 20 min · Saison 1 Épisode 1210E1210: What makes a backlink worth $2,000? Ilias ISM joins me to explain which links he pays for, how he finds them, and why pages that rank and get real visitors often matter…
- Is GEO a Distraction? Marie Haynes vs. Mike King (and the Tactics That Work) · 13 min · Saison 1 Épisode 1208E1208: Is GEO a distraction, or are SEOs measuring the wrong thing? Marie Haynes analyzed 145 million sessions across 100 websites and found that ChatGPT sent just 0.62% as much…
- He Dug Through 9,249 SEO Case Studies. Here's What Actually Works · 1 h 24 min · Saison 1 Épisode 1207E1207: An SEO spent his summer collecting more than 30,000 documents to find which SEO tactics work. That SEO, Krešimir Ćorluka, narrowed them to 9,249 studies, tests, and…
- Black Friday SEO: How to Rank on Google & ChatGPT (Even If You're Starting Late) · 1 h 57 min · Saison 1 Épisode 1206E1206: Black Friday SEO usually starts months before the sale. But if you're starting late, there are still ways to get your offers in front of buyers on Google and ChatGPT. I'm…
- Google's AI Content-Killing Algorithm Is Coming (15-Year Recovery Expert Explains) · 2 h 2 min · Saison 1 Épisode 1204E1204: Google is heading toward an algorithm designed to target AI-generated content, according to Kristine Schachinger, an SEO and Google penalty recovery specialist with 15…
- The Local SEO Tricks Google Hasn't Caught Yet (Bodhi Gallo) · 1 h 28 min · Saison 1 Épisode 1203E1203: Bodhi Gallo reveals the local SEO tactics he's using to rank businesses on Google Maps, including strategies he believes Google hasn't caught up with yet. Bodhi grew a…
- How to Get AI to Name You the Top Expert in Your Niche · 11 min · Saison 1 Épisode 1202E1202: AI is turning self-promotion into recommendations. People are calling themselves the top expert in their niche on LinkedIn, in press releases, and on their own websites…
- Google Is Feeding Ahrefs and Semrush Fake Rankings. Here's What to Trust Instead · 13 min · Saison 1 Épisode 1201E1201: Google is feeding Ahrefs, Semrush, Moz, and other SEO rank trackers incorrect search results. Websites appear to lose rankings overnight, even when Google Search Console…
- 9 SEO Strategies That Actually Work (Real Answers From Reddit) · 14 min · Saison 1 Épisode 1200E1200: What SEO strategies actually work? I found a Reddit thread asking SEO practitioners which strategies delivered real results. For episode 1,200 of The Edward Show, I break…
- Nofollow Backlinks Do Boost Rankings (The Tests Google Doesn't Talk About) · 10 min · Saison 1 Épisode 1198E1198: Do nofollow backlinks boost Google rankings? I walk through findings from Rand Fishkin, Kyle Roof, and Joy Hawkins, plus an AI search study that challenges the idea that…
- Why Rihanna's Fenty Beats Dior in AI Search (And What You Can Copy) · 37 min · Saison 1 Épisode 1199E1199: Rihanna's Fenty Beauty is beating Dior in the AI Search. Harpreet Singh joins me to break down the customer reviews, third-party coverage, and product pages behind Fenty's…
- Elon Musk's Grokipedia Just Lost 97% of Its Google Traffic. Here's Why · 12 min · Saison 1 Épisode 1197E1197: Elon Musk's Grokipedia went from 6.5 million monthly Google clicks in July to just 200,000. That's a 97% collapse in organic search traffic for xAI's entirely AI-written…
- GEO vs SEO Debate Gets Heated: The GEO Show Host Takes On David Quaid · 1 h 7 min · Saison 1 Épisode 1196E1196: Is GEO actually different from SEO, or is generative engine optimization simply SEO under a new name? Paris Childress, host of The GEO Show, joins David Quaid for a heated…
- Google's Secret "Content Effort" Score: Here's What It Looks For · 14 min · Saison 1 Épisode 1195E1195: Does Google measure how much effort you put into your content? Google's Quality Rater Guidelines mention effort more than 100 times, and the 2024 Google API leak revealed…
- 6,337 Cold Emails Reveal What Actually Gets Replies (And Backlinks) · 13 min · Saison 1 Épisode 1194E1194: Cold outreach is one of the most effective ways to build backlinks, earn media coverage, and get your content in front of the right people. But most outreach emails get…
- How Long Does SEO Take? Google Finally Shares the Real Numbers · 9 min · Saison 1 Épisode 1192E1192: How long does SEO actually take? Google's Gary Illyes shared specific timeframes for crawling, indexing, title changes, canonicalization, site migrations, manual action…
- Parasite SEO: How Charles Floate Ranks Pages on Google.com Itself · 1 h 14 min · Saison 1 Épisode 1193E1193: Charles Floate shares how he ranks parasite SEO pages on Google.com itself, gets those pages cited in Google's AI Overviews, and builds campaigns that generate thousands…
- 9,249 SEO Case Studies Reveal the Weirdest Tactics That Work · 15 min · Saison 1 Épisode 1191E1191: One SEO spent the summer going through more than 30,000 documents and narrowing them down to 9,249 SEO case studies, tests, and papers with measurable results. The final…
- Barry Schwartz: Google's War on AI Scrapers Is Breaking SEO Tools · 1 h 1 min · Saison 1 Épisode 1190E1190: Google is making it harder to scrape its search results, and SEO tools are getting caught in the middle. Barry Schwartz, founder of Search Engine Roundtable and one of the…
- Blog Post, Landing Page, or Category Page? (Search Intent Quiz) · 12 min · Saison 1 Épisode 1188E1188: Your page might target a keyword properly and still lose rankings because you chose the wrong type of page for the search. I turn search intent into a quiz: for each…
- Exact Match Domains Still Rank in Local SEO - David Quaid Explains How · 33 min · Saison 1 Épisode 1189E1189: Exact match domains still rank in local SEO, and David Quaid explains where they still give businesses an advantage. David breaks down how to use exact match domains for…
- Google Just Changed Its AI Content Guidelines (Unreviewed AI Is Now a Liability) · 13 min · Saison 1 Épisode 1187E1187: Google changed its guidance on AI-generated content on October 1, and the new language makes one thing very clear: publishing unchecked AI content creates real SEO risk…
- Google's AI Overviews Now Tell Customers Why to Avoid Your Brand (w/ Ann Smarty) · 1 h 16 min · Saison 1 Épisode 1186E1186: Google is now showing AI Overviews for simple brand-name searches, and those summaries sometimes tell customers why they should avoid the company they just searched for…
- Google's September 2026 Spam Update Phase 2 Hits (And Reddit's AI Translations Are Winning Again) · 17 min · Saison 1 Épisode 1185E1185: Google's September 2026 spam update just entered what looks like phase two. Google launched the update on September 24. The first major wave hit around September 25-27…
- Jacky Chou: Clone Indie Hacker Apps, Then Outrank Them on Google · 1 h 21 min · Saison 1 Épisode 1184E1184: Jacky Chou and David Quaid sit down for a wide-ranging conversation about where SEO still makes money in 2026, what Jacky would build today, and why he thinks most indie…
- ChatGPT Is Building Its Own Search Index. Here's How to Rank in It · 1 h 1 min · Saison 1 Épisode 1183E1183: ChatGPT is building more of its own search index, and that changes where SEO goes next. David G. Quaid joins me to break down what OpenAI appears to be doing, how its…
- AEO Companies Are Selling You 2016 SEO · 1 h 30 min · Saison 1 Épisode 1182E1182: AEO companies keep presenting old SEO tactics as if AI search invented them. Harpreet Singh joins me to break down what is actually different about AEO/GEO, what is simply…
- 6 Boring SEO Habits That Actually Grow Your Traffic · 11 min · Saison 1 Épisode 1181E1181: I break down six SEO habits that marketers and site owners use to grow traffic without chasing a new tactic every week. These came from a popular SEO Growth subreddit…
- Google's September 2026 Spam Update Is Here (And It Came With a Secret AI Spam Detector) · 14 min · Saison 1 Épisode 1180E1180: Google's September 2026 spam update is rolling out, and this one looks very different from the last few. The update started September 24 and is registering a 9.4/10 on…
- Black Hat SEO in 2026 Why PBNs Still Work (With the Guy Who Owns 200,000 Domains) · 1 h 26 min · Saison 1 Épisode 1179E1179: PBNs still work in 2026, and Kalin Karakehayov has the numbers to back up why he thinks they remain one of the most underrated strategies in SEO. I'm joined by Kalin…
- Ross Hudgens: The Page Type That Drives the Most AI Search Traffic · 1 h 36 min · Saison 1 Épisode 1178E1177: Ross Hudgens of Siege Media breaks down the page type driving the most AI search traffic across his clients: versus pages. Ross says Siege Media's correlation analysis…
- Google Just Dropped the Parasite SEO Penalty in Europe. Here's the Catch · 10 min · Saison 1 Épisode 1177E1177: Google just changed how its parasite SEO penalty works across Europe, but the headline leaves out the most important part. I break down Google's change to its Site…
- Legal SEO: How Personal Injury Lawyers Turn Google Searches Into Signed Cases · 58 min · Saison 1 Épisode 1176E1176: Breaking down legal SEO - specifically search engine optimization that makes money for personal injury law firms. I talk with Lindsey Busfield of Optimize My Firm about…
- How to Sell SEO Without Ever Saying "SEO" · 1 h 21 min · Saison 1 Épisode 1175E1175: Most SEOs know how to rank websites. Far fewer know how to sell that skill. Blair Witkowski joins to break down how he sells SEO services without leading with the word…
- Google's Leaked Internal Presentation: "Don't Talk About Clicks" · 13 min · Saison 1 Épisode 1174E1174: Google has told employees not to discuss how clicks are used in Search outside of a need-to-know basis. That comes directly from an internal Google presentation from…
