The End Game
autor: Melissa Butterworth
The Closing Window: What Hospital CEOs Must Know About Lab Outreach…
O tomto podcastu
The End Game: Laboratory Insiders on Your Side is a podcast by senior lab executives for senior lab executives. This podcast shares valuable industry knowledge, tips, and strategies that when applied and properly executed will help lab executives succeed, thrive, and ultimately become better prepared for their own End Game.
Epizody
Nejnovějších 20 z 60 epizod
- The Closing Window: What Hospital CEOs Must Know About Lab Outreach Now · 10 minHospitals are losing leverage on lab outreach faster than most CEOs realize. Melissa Butterworth breaks down why the window to sell, restructure, or renegotiate a hospital lab…
- AI in the Lab: Where It's Actually Working (and Where It's Not) · 7 minAI is already changing lab diagnostics - but not where most people think. The real wins are happening in reimbursement, prior auth, claim support, data reporting, and clinical…
- PAMA Isn't Fixed: The 2027 Cliff Lab Leaders Can't Ignore · 9 minPAMA is not "fixed," and the next real hit to lab reimbursement is closer than most executives think. Melissa Butterworth breaks down why the 2027 cliff is still ahead, why…
- The Outsourcing Trap - What Hospitals Miss Before Signing · 9 minMelissa Butterworth discusses the potential pitfalls of outsourcing a laboratory, highlighting the importance of careful consideration and strategic planning. She emphasizes the…
- Navigating Alzheimer's: Insights and Interventions · 10 minIn this episode of the End Game Podcast, host Melissa Butterworth discusses her personal journey in the laboratory diagnostic space and delves into the complexities of…
- The Future of Alzheimer's Diagnosis: How Blood-Based Biomarkers Are Changing Care · 7 minThe future of Alzheimer's diagnosis is here—and it's happening with a simple blood test. In this episode, we explore how blood-based biomarkers are transforming the detection and…
- Lab Industry 2026: The Power of Integration · 7 min · Řada 3 Epizoda 22Melissa Butterworth shares her personal journey and introduces the topic of lab future and trends. She discusses the integration of labs, the role of AI and automation, the…
- Maximize Your Lab's Value: Timing and Preparation Tips · 10 min · Řada 3 Epizoda 21In this episode, Melissa Butterworth discusses the strategic timing for selling your laboratory, emphasizing preparation, market conditions, and personal readiness. Perfect for…
- How Small Daily Habits Can Boost Your Leadership Energy · 7 min · Řada 3 Epizoda 20In this episode of The End Game, Melissa Butterworth shares practical strategies for turning wellness into a daily habit through consistent tracking and small, intentional…
- Mastering the Lab Sale: Strategic Timing and Preparation · 9 min · Řada 3 Epizoda 19In this episode of The End Game, Melissa Butterworth explores the strategic timing behind selling a laboratory, highlighting the key factors that can significantly impact…
- Revolutionizing Healthcare: The Rise of Telemedicine · 10 min · Řada 3 Epizoda 18In this episode of The End Game podcast, host Melissa Butterworth shares her personal experience with telemedicine, specifically focusing on the Call On Doc app. She discusses…
- The Importance of Gut Health · 9 min · Řada 3 Epizoda 17In this episode Melissa Butterworth discusses her involvement with the Cancer Alliance and the importance of fundraising for cancer patients. She transitions into the topic of…
- Cholesterol Checks Made Easy: A Guide · 7 min · Řada 3 Epizoda 16In this episode of The Endgame podcast, host Melissa Butterworth discusses the importance of at-home health testing, particularly focusing on cholesterol monitoring. She shares…
- The Future of At-Home Health Testing · 7 min · Řada 3 Epizoda 15In this episode of the Endgame podcast, host Melissa Butterworth discusses the significance of ColiGuard as a noninvasive alternative for colon cancer screening. She emphasizes…
- Transforming Patient Care: The CHS and LabCorp Deal · 8 min · Řada 3 Epizoda 14In this episode of the End Game Podcast, host Melissa Butterworth discusses the recent transaction between Community Health Systems (CHS) and LabCorp, highlighting its…
- Taking Your Health Into Your Own Hands: The Rise of At-Home Testing, Part 2: Direct-to-Consumer Testing · 11 min · Řada 3 Epizoda 13Host Melissa Butterworth, founder of Advanced Strategic Partners and seasoned lab executive, is back for part two of her deep dive into the fast-growing world of…
- Empowering Your Health: The Rise of Direct-to-Consumer Testing · 9 min · Řada 3 Epizoda 13In this conversation, Melissa Butterworth discusses the rise of direct-to-consumer testing, emphasizing how it empowers patients to take control of their health. She likens the…
- From Rep to Executive: Navigating Sales Roles in Diagnostics · 12 min · Řada 3 Epizoda 12In this special solo episode of End Game: Insiders on Your Side, host Melissa Butterworth takes listeners behind the scenes of her own career journey—from pharmaceutical sales to…
- Challenges Facing Labs · 8 minIn this episode of the Endgame Podcast, host Melissa Butterworth discusses the major challenges laboratories are facing in 2025, including staffing shortages, compliance…
- Navigating the Clinical Lab Landscape · 10 min · Řada 3 Epizoda 10In this episode, Melissa Butterworth discusses the current state and future of the clinical laboratory industry, highlighting its significance in medical decision-making, the…







