About this podcast
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.
Episodes
The newest 20 of 76 episodes
- 155 - Agents, Acquisitions and Who Owns the Data · 50 min · Episode 155Should you get paid if an AI agent takes a survey for you? Where do insights teams fit when Salesforce has agents running research and taking customer calls? And once every…
- 154 - AI Is Everywhere in Research. Where Is the Payoff? · 53 min · Episode 154Can synthetic data stand in for real people? Are AI agents about to take your surveys? And why is revenue per worker still flat? In episode 154 of The Exchange, Matt Valle and…
- 153 - What Happens When AI Agents Start Spending Your Budget? · 51 min · Episode 153Who owns the customer relationship when AI does the buying? From big acquisitions to interview-based twins to agent-managed budgets, in episode 153 of The Exchange, Karen Lynch…
- 152 - Title The AI Shopping Gap Nobody Is Talking About · 52 min · Episode 152Lots of people now ask AI what to buy. Almost none let it complete the purchase. In episode 152 of The Exchange, Karen Lynch and Lenny Murphy dig into why that gap exists, what…
- 151 - Your Next Customer Might Be a Bot · 48 min · Episode 151Would you trust a synthetic audience with your next ad test? Would you let an agent buy your holiday gifts? In episode 151 of The Exchange, Karen Lynch and Lenny Murphy get into…
- 150 - 75% Want More AI. Only 23% Trust It. · 50 min · Episode 150Salesforce is reportedly paying around $2 billion for Listen Labs, and that's just the start. This week's episode digs into what happens when AI research tools move into the…
- 140 - AI Is Getting Cheaper. Judgment Is Getting Pricier · 45 min · Episode 149AI can move faster, work cheaper, and handle more than ever—but human judgment is still the differentiator. In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack…
- 148 - AI Is Moving Faster Than Business Can Keep Up · 49 min · Episode 148AI innovation isn’t slowing down—but can businesses keep up? In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack the billions flowing into AI, measurement, and…
- 147 - The $2 Billion Question Facing Market Research · 49 min · Episode 147AI is eating enterprise software from the inside out, and market research is either infrastructure or acquisition bait. In episode 147 of The Exchange, Karen Lynch and Lenny…
- 146 - More Data, Less Insight: AI's Value Problem · 46 min · Episode 146AI is rewriting the rules of research, commerce, and insights work. In episode 146 of The Exchange, Karen Lynch and Lenny Murphy cover massive funding rounds chasing decision…
- 145 - Digital Twins, Synthetic Data, and the New Rules of Research · 42 min · Episode 145AI is rewriting the rules of research and marketing, and not always gently. This episode digs into what happens when digital twins start speaking for us, when synthetic data gets…
- 144 - AI Is Changing Research. But Can We Still Trust the Data? · 55 min · Episode 144AI funding just topped $400 billion. A research giant went private at a huge premium. And fake polling data fooled the media. What do these have in common? In episode 144 of The…
- 143 - The Real Signal Behind This Week's Biggest Insights Industry Deals · 49 min · Episode 143A $2 billion ad verification deal, a trillion dollars in retail spending up for grabs by AI agents, and a synthetic population standing in for 8.3 billion real people. In episode…
- 142 - From Advisor to Decision-Maker: AI's Next Power Move · 41 min · Episode 142The line between AI advisor and AI decision-maker is disappearing fast, and in this episode Karen Lynch and Lenny Murphy track it across three fronts: a funding round that…
- 141 - Who Owns the Data Behind the AI Boom in Market Research? · 54 min · Episode 141AI money is pouring into market research, but who actually owns the data feeding it? Kerry Hecht and Lenny Murphy dig into Simile's $2B valuation, the C-suite shakeup at Ipsos…
- 140 - What Happens When AI Starts Making the Buying Decisions · 43 min · Episode 140AI agents are quietly rewriting how people shop, and most brands haven't noticed. Karen Lynch and Lenny Murphy dig into what happens when chatbots become the new path to…
- 139 - The Synthetic Respondent Problem Nobody's Talking About · 49 min · Episode 139The research industry is having a reckoning with trust. Fresh funding is pouring into measurement and event intelligence, Nielsen just walked away from MRC accreditation, and…
- 138 - The Quiet Shift Reshaping Market Research · 47 min · Episode 138AI is quietly rewiring the research industry from the inside out, not through hype cycles but through everyday workflow integration. Episode 138 digs into what's actually…
- 137 - Connecting the Dots: The Rise of AI Decision Intelligence · 16 min · Episode 137In this solo edition of The Exchange, Lenny Murphy breaks down the biggest developments shaping the insights industry while Karen Lynch reports from IIEX Europe. From Samba TV's…
- 136 - Your Next Competitor Might Be an AI Agent · 50 min · Episode 136AI is reshaping the entire research stack, from how analytics gets done to how consumers shop and what data actually matters. In episode 135 of The Exchange Karen Lynch and Lenny…
