The Exit Five Podcast
by Exit Five
BusinessE · Explicit
Latest episode
[Best of B2B] The 3 Traits of a High-Performing CMO (with Dave…
[Best of B2B] The 3 Traits of a High-Performing CMO (with Dave…
About this podcast
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.
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Episodes
The newest 50 of 427 episodes
- [Best of B2B] The 3 Traits of a High-Performing CMO (with Dave Kellogg) · 46 min · Episode 416#416 | Dave sits down with Dave Kellogg, former CMO at Business Objects and CEO of MarkLogic and Host Analytics, to talk about what makes a world-class CMO. This is one of the…
- How to Win AI Search and Prove it Drives Pipeline (with AirOps, Compt, Muck Rack and more) · 46 min · Episode 415415 | Dave and Dasha host eight B2B marketers for an Exit Five Live show on what’s working in AI search, and how to prove it. Only 30% of the nearly 900 marketers Exit Five…
- Rebuilding Asana’s Brand, Narrative, and GTM, with Prachi Gore (the CMO Who Grew Checkr to $800M) · 47 min · Episode 414#414 | Dave sits down with Prachi Gore, CMO at Asana, to talk about her first year at the company leading marketing. Prachi explains how Asana repositioned from project…
- [Best of B2B] Creating a Value Prop, Fixing Your Website Messaging (with Anthony Pierri, Fletch PMM) · 49 min · Episode 413413 | Anthony Pierri from Fletch PMM joins Dave to talk about what matters in B2B positioning and messaging. They break down how to think about value props, why buyers don’t care…
- Biggest 2026 Wins, Boldest 2027 Bets: Marketing Leaders Share Takes on AI, Events, Social and Growth · 14 min · Episode 412#412 | We asked four B2B marketing leaders the same two questions: what’s your biggest win of 2026, and your biggest bet for 2027? At Drive, Dasha spoke with Casey Patterson…
- ABM That Works: 4 Marketers Show Their Best Campaigns · 51 min · Episode 411#411 | Dave and Dasha go live with four B2B marketers to walk through ABM campaigns that sales ran - from account selection to pipeline. Joicee Lu, Account Based Marketing…
- Why We’re Retiring Drive, Betting Big on IRL, and Hiring Humans in 2027 (w/Exit Five CEO Dan Murphy) · 38 min · Episode 410#410 | Drive was an extremely popular B2B marketing event for three years straight - it sold out in 24 hours its first year and got 800+ people to come to Vermont. And we’re…
- Why You Should Slow Down and Market Intentionally to Make an Impact (with Ann Handley) · 47 min · Episode 409#409 | Ann Handley, Chief Content Officer at MarketingProfs and author of “Everybody Writes”, takes the Drive stage to make the case for slowing down in a marketing world built…
- Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift · 54 min · Episode 408#408 | Dasha talks with Logan Lyles, founder of webinar-as-a-service agency DemandShift, and winner of the Exit Five Live webinar about webinars for this very play! They break…
- [Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder) · 53 min · Episode 407407 | Original air date: Jun 20, 2023. Devin Reed is the Founder @ The Reeder, previously Director of Content at Clari and Head of Content Strategy at Gong. Dave and Devin talk…
- Dave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more) · 35 min · Episode 406406 | In this mailbag “Ask Dave Anything” episode, he gets into your most burning B2B marketing questions, concerns and challenges. There's no playbook for B2B marketing, but you…
- Why the Next Era of ABM Targets the Person, Not the Account (with Casey Patterson, Snowflake) · 19 min · Episode 405#405 | Dasha sits down with Casey Patterson, who runs North American ABM at Snowflake, to talk about what ABM looks like as AI reshapes it - live from Drive. Casey explains why…
- [Best of B2B] ABM with Hillary Carpio (Head of ABM at Snowflake) · 47 min · Episode 404#404 | Dave chats with Hillary Carpio, VP of Growth Marketing at Snowflake, about account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today. They…
- AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live) · 53 min · Episode 403#403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and…
- Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H) · 16 min · Episode 402#402 | Dasha interviews Colin Kendall, CMO at SC&H, live at Drive. They discuss how a brand that isn't a household name can build a brand and pipeline. Colin attributes the…
- [Best of B2B] How To Drive Revenue Through Content with Lashay Lewis (Founder, BOFU.ai) · 45 min · Episode 400#400 | Lashay Lewis helps B2B SaaS companies create profit-driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up…
- How To Take Big Brand Swings (like NASCAR, Indy 500 and SXSW) with R. Ethan Braden, CMO of Texas A&M University · 44 min · Episode 399#399 | Dave sits down with R. Ethan Braden, Chief Marketing and Communications Officer at Texas A&M University, to talk about big brand swings he took with NASCAR, Fast Company…
- Secret NYC Meetup · 2 min · Episode 401OK maybe it's not so secret, but it makes for a more clickable headline. We're doing an Exit Five Meetup in NYC October 15 and we'd love to have you. Tickets here…
- How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing) · 22 min · Episode 398#398 | Dasha chats with Ross Simmonds, founder of Foundation Marketing and Distribution.ai, live at Drive. They talk about why most marketing content fails: it gets created once…
- [Best of B2B] April Dunford - Positioning, Differentiation, Lessons from 200+ Sales Pitches, and How To Do It Right · 50 min · Episode 397#397 | One of our most popular episodes ever, inducted into our Best of B2B series: April Dunford is a B2B positioning expert and author of Obviously Awesome and Sales Pitch…
- Dave & Dasha Live from Drive: Beating Brain Rot, Burnout, and Boredom After 15 Years in B2B · 36 min · Episode 396#396 | Dave and Dasha recorded this episode live during Drive 2026 - our biggest event yet. Dave explains how Drive nearly moved to Boston, and why he thinks keeping it in…
- Is the MQL dead? (with Freya Ward, Headley Media) · 44 min · Episode 395#395 | Dasha sits down with Freya Ward, Associate Managing Director at Headley Media, to talk about why MQLs get a bad rap and what to do about it. Freya explains why the problem…
- Dave Goes UNBOUND: 5 Things B2B Marketing Leaders Are Doubling Down On · 19 min · Episode 394#394 | Dave takes his phone to the conference floor at HubSpot's UNBOUND in Boston and asks 5 B2B marketing leaders two questions: what are you doubling down on at work, and what…
- Navigating a Rebrand: Why SurveyMonkey Went Back to the Monkey (With Katie Miserany, CCO & Global Head of Marketing) · 48 min · Episode 393#393 | Dave interviews Katie Miserany, Chief Communications Officer and Head of Marketing at SurveyMonkey, about why the company rebranded to Momentive to go upmarket and then…
- How I Built that [Agent] - 7 Marketers Show AI Workflows That Save Hours · 44 min · Episode 392#392 | Everyone’s talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it’s hard to know where to…
- How Sprout Social builds revenue marketing around segmentation (with Hailey McDonald, VP of Revenue Marketing) · 39 min · Episode 391#391 | Dave sits down with Hailey McDonald, VP of Revenue Marketing at Sprout Social, to talk about what revenue marketing looks like inside a 16-year-old social intelligence…
- How One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis) · 54 min · Episode 390#390 | Dasha sits down with Connor Lewis, founder of Studio Lewis, who's produced 800+ B2B video ads for ClickUp, Zapier, and Ahrefs. Connor gives away the formula he tells…
- What to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO) · 51 min · Episode 389#389 | Dasha sits down with Kristina Frunze, founder of WebView SEO, who's spent 10 years in SEO and the last 3 running experiments on AI visibility for B2B SaaS. Kristina gives…
- Why B2B Marketers Need to Start Thinking Like Media Companies with Melissa Rosenthal · 38 min · Episode 388#388 | Dave sits down with Melissa Rosenthal, co-founder of Outlever and former CCO at ClickUp, CRO at Cheddar, and VP of Creative at BuzzFeed, to talk about why most B2B content…
- Writing for Humans: The Real AI Workflows Behind Great B2B Content · 53 min · Episode 387#387 | Six B2B marketers share tactical plays for using AI to make content that doesn't sound like AI. This Exit Five Live session breaks down a set of specialized agents that…
- B2B Ads that Don't Suck (with Shlomo Genchin, Unbore.com) · 49 min · Episode 386#386 | When your ad budget is zero but your creative ambition isn't, three simple techniques can still make you scroll-stopping. Dasha Shakov sits down with Shlomo Genchin…
- How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays · 47 min · Episode 385#385 | Five B2B marketers share their single best-performing webinar play - with the real numbers to back it up. This Exit Five Live session breaks down the exact tactics behind…
- Marketing to B2B buyers who aren't on LinkedIn (with Clare Corriveau, VP Marketing, Tekmetric) · 47 min · Episode 384#384 | A lot of people say B2B marketing is boring - those people couldn't possibly be in B2B. Take Clare Corriveau, VP of Marketing at Tekmetric: her buyer is an auto repair…
- YouTube for B2B Marketing (with Samu Kovács) · 47 min · Episode 383#383 | YouTube is the second-largest search engine on the planet, yet few B2B marketers know how to use it optimally. Dasha Shakov, the newest Exit Five podcast host, sits down…
- From Startup to IPO: How the CMO of Varonis Has Kept the Same Job for 15 Years, ft. Rob Sobers · 52 min · Episode 382#382 | Rob Sobers has been CMO of Varonis for 15 years - through its growth from startup to public company doing over $700 million in revenue. Dave talks with Rob about how he's…
- The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist · 49 min · Episode 381#381 | Dave sits down with Emma Robinson, Head of B2B Marketing at Canva, and Christine Siegrist, VP of Consumer Marketing at Canva, to talk about how the two teams operate as…
- 60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far) · 53 min · Episode 380#380 | Eight B2B marketers get two minutes each to pitch the single best marketing play they ran this year - and the crowd votes on who moves forward. Dave Gerhardt and Dasha…
- How to Talk to Finance About Marketing Budget with Patrick Shea (Global Head of Marketing at BlueVoyant) · 41 min · Episode 379#379 | Dave sits down with Patrick Shea, SVP of Global Marketing at BlueVoyant, to discuss how enterprise marketing really works inside a $175 million cybersecurity company built…
- The Viral Marketing Bets Behind High-Growth Voice AI Company Bland.ai, with Ethan Clouser (Head of Marketing) · 49 min · Episode 378#378 | Dave sits down with Ethan Clouser, Head of Marketing at Bland AI, to talk about running marketing at a 22-year-old-founded, enterprise voice AI company that just raised…
- High-Value Brand Assets Most B2B Companies Haven't Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out) · 43 min · Episode 377#377 | 80% of B2B brands are completely forgettable - and it's not because their product is weak. Dave sits down with Louis Grenier, founder of Stand The F*ck Out and author of…
- Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline · 55 min · Episode 376#376 | Eight marketers. Two minutes each. One live bracket to crown the best-performing paid ad play. We brought back the Blitz Exit Five Live session format - this time for the…
- How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork) · 38 min · Episode 375#375 | If you can double your ad's click-through rate, you can usually cut your cost-per-click in half. Anthony Blatner, founder of Speedwork, sat down with Matt Carnevale to…
- How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling) · 44 min · Episode 374#374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it…
- Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik) · 44 min · Episode 373#373 | Dave sits down with Rebecca Busk, CEO and Partner at Kvalifik, to talk about what it actually takes to show up in AI search. Rebecca breaks down the three types of prompts…
- How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com) · 38 min · Episode 372#372 | Dave sits down with Jay Schwedelson, founder of subjectline.com and Guru Media Hub, one of the sharpest tactical minds in email, webinars, and live content. Jay explains…
- From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing) · 47 min · Episode 371#371 | Most B2B companies gate everything and hide their pricing. Funnel Leasing does neither, and grew from $3 million to $50 million in revenue anyway. Dave sits down with Alex…
- Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari) · 45 min · Episode 370#370 | Most B2B marketers have no idea you can run TV ads for $50 a day. Dave sits down with TV advertising veteran Amit Sharan, SVP of Marketing at Tatari, to talk about this…
- 60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far) · 52 min · Episode 369#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing…
- Running a Media Company Inside HubSpot with Jonathan Hunt (VP, Media and Content) · 49 min · Episode 368#368 | Dave sits down with Jonathan Hunt, VP of Content and Media at HubSpot, to talk about what it means to run a media company inside a software company, and why that framing…
- Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector) · 60 min · Episode 367#367 | Dave sits down with Jess Cook, VP of Marketing at Vector, to talk about how she spent $12K on seven micro-influencers with zero UTM tracking and generated $1.1M in…
