The Fake Marketer
by James Urquhart
Latest episode
Our Podcast Isn’t Growing: Is This The End?
Our Podcast Isn’t Growing: Is This The End?
About this podcast
Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.
Episodes
The newest 20 of 116 episodes
- Our Podcast Isn’t Growing: Is This The End? · 30 min · Season 1 Episode 116In today's episode, James and Nick reach a crossroads: The Fake Marketer has stagnated and, after more than 100 episodes, isn't doing much for our business outside of enjoyment…
- Selling the Dream: The New Digital Ponzi Scheme · 33 min · Season 1 Episode 115In this episode, James and Michael dive into the booming world of digital products, online course-selling, and the growing obsession with "easy money from home." From so-called…
- Why Quantity Over Quality is VITAL for Growing Your Social Media · 37 min · Season 1 Episode 114In this episode, James and Michael dive into the truth behind what really works on social media: posting more, worrying less. From our own personal experience, we share why…
- The Shady Side of Influencer Marketing: Creatine Gummies and TikTok Shop · 36 min · Season 1 Episode 113In this episode, Nick, James and Michael are all back together to discuss a recent scandal in the world of supplements and influencer marketing. We explore the shady business of…
- Why We're Changing Up Our Marketing Funnel · 30 min · Season 1 Episode 112In this episode of The Fake Marketer, James and Michael give an update on Rupert's marketing efforts and why we're switching it up: moving away from sending leads to our website…
- Don’t Be Afraid to Take Inspiration For Your Content · 23 min · Season 1 Episode 111In this episode, James and Michael are without Nick but ready to jump into more marketing discussions! This time, we explore the power of taking inspiration from other content…
- Co-op Headsets & The Death of Customer Service? · 34 min · Season 1 Episode 110In this episode, a familiar voice returns after a seven-week break! Welcome back James. The crew dives into a brutally honest rant about modern customer service, with a spotlight…
- 'Retarget for Dummies': Our Top Tips · 27 min · Season 1 Episode 109In this episode, Nick Boddington and Michael Harris break down the mechanics and psychology behind retargeting ad campaigns. From tracking website visits to building custom…
- How AI is Changing our Personal & Professional Lives · 21 min · Season 1 Episode 108In today's episodes, Nick and Michael once again are talking about AI: but this time how tools like ChatGPT is not only being used in our professional lives, but also our…
- Gozney Pizza Ovens & Developing Brand Loyalty · 33 min · Season 1 Episode 107In this episode of The Fake Marketer, Nick talks about a new product that has taken over his life: his new Gozney Dome Pizza Oven. We break down why he settled on this one after…
- The Future of Skool & Google's Game-Changing Veo 3 · 34 min · Season 1 Episode 106In this episode, Nick and Michael are once again without James. But we're back with two great topics: the rapid evolution of AI-generated video has once again seen a huge leap…
- How Meta's Strict Ad Policies Affect Health & Wellness Brands · 31 min · Season 1 Episode 105In this episode of The Fake Marketer, Nick and Michael dive deep into the growing frustrations health and wellness marketers face with Meta’s increasingly strict ad policies…
- Zuckerberg & The Future of Meta Advertising · 16 min · Season 1 Episode 104Today, Michael and Nick sit down to go over a recent interview with Mark Zuckerberg where he outlined what he sees as the future of advertising on Meta. They discuss the current…
- Royal Kingdom: Is Celebrity Marketing a Viable Strategy? · 27 min · Season 1 Episode 103In today's episode, Nick and Michael are talking mobile games, specifically Dream Games and Royal Kingdom. Michael has seen their ads everywhere recently, with big names like…
- Matt Madden on Why The Vet Industry Needs a Marketing Shakeup · 55 min · Season 1 Episode 102In this episode, James is joined by Michael and special guest Matt Madden from heedly who specialise in working with vet clinics on their marketing. We discuss the weird world of…
- Unlock Massive Watch Time With YouTube Shorts · 28 min · Season 1 Episode 101In this episode, James and Michael break down their recent success with YouTube, particularly Youtube Shorts. Since repurposing their long-form content into clips, it has…
- Why We Stopped Our Rupert Ads · 29 min · Season 1 Episode 99In this episode, James is back (but Nick is not) and we're discussing our recent marketing efforts for our platform Rupert. We talk about what's going well and what isn't and why…
- AI Image Generation: How Will It Affect Social & Advertising? · 36 min · Season 1 Episode 98In this episode, we are down one podcast member but Nick and Michael are here to talk about the launch of ChatGPT's new AI image generation. We talk about how AI has progressed…
- The Hyrox Boom: Is It Becoming Too Popular? · 48 min · Season 1 Episode 97In this episode, we dive into the explosive growth of Hyrox and why it’s becoming one of the hottest fitness competitions in the UK. But with skyrocketing demand and limited…
- How to Avoid Ad Mistakes for Agencies and Businesses · 29 min · Season 1 Episode 96Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the…
