The Friday 5 | Creating a New Sequence

In this episode of The Friday 5, Bob Raynor shares the personal story behind launching Sequence Design after being laid off twice in seven months — and why recent agency consolidation news makes the timing more relevant than ever.Following Omnicom’s first earnings report after completing the IPG merger, the company doubled its projected “synergy” target to $1.5 billion, with $1 billion tied to labor reductions. More than 10,000 positions have already been eliminated, and analysts anticipate thousands more layoffs.Bob discusses:• What it feels like to be laid off in today’s agency market• How…