The Floral CEO
av Jeni Becht
FöretagE · Explicit
Senaste avsnittet
What Got You Here Won’t Get You There
What Got You Here Won’t Get You There
Om den här podden
Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
Connect & learn more:
Website & free resources: http://floralceo.com
Instagram & Facebook: @thefloralceo
Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
Website- floralceo.com
Social @thefloralceo.com
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De 50 senaste av 410 avsnitt
- What Got You Here Won’t Get You There · 27 min · Avsnitt 208The version of you that built your floral business was willing to do almost anything. Take every wedding. Answer emails at night. Meet clients on Sundays. Drive three hours for a…
- Bookings Feel Slow Here’s What to Do Instead of Panicking · 13 min · Avsnitt 208Does next year’s calendar feel a little too empty? Before you decide the wedding industry is collapsing and your business is doomed, stop. This is not the time to panic. It’s…
- Stop Selling Flowers. Start Selling the Experience. · 19 min · Avsnitt 207Pricing calculators. Pricing transparency. Ghosting. Changing client expectations. There is a LOT of noise happening in the wedding industry right now—and plenty of florists are…
- The Most Powerful Tool in Your Business Is You · 14 min · Avsnitt 207We are constantly looking for the next thing that will make business easier. A new CRM. A new course. A better calculator. A new social strategy. AI. A new website. And while all…
- Are You Underpricing—or Just Overspending? · 19 min · Avsnitt 206You’re booking weddings. Revenue looks decent. You’re working your ass off. But somehow… there still isn’t enough money left. The immediate assumption is usually: “I need to…
- Want More Revenue? Start With the Weddings You Already Have · 11 min · Avsnitt 206More revenue does not always mean booking more weddings. Sometimes the biggest growth opportunity is increasing the value of the weddings you already have. In this episode of The…
- “Starting At”: How Pricing Transparency Stops the Ghosting · 27 min · Avsnitt 205Pricing transparency isn’t going away, and national companies like Poppy Flowers are already winning local weddings because of it. In this solo episode, Jen explains why today’s…
- 3 Things Every Wedding Florist Needs to Build a Profitable Business · 13 min · Avsnitt 205Building a successful wedding floral business does not require 17 million strategies. You do not necessarily need another CRM. Another course. A new logo. More followers. A…
- “Quit, Tweak, or Double Down”: How to Know When Something Isn’t Working · 37 min · Avsnitt 203Jen had Valais sheep on her vision board, and sold them within five hours of posting them. In this solo episode, Jen uses her farm-sheep reckoning to ask a question every florist…
- Creative Ways to Find and Hire Floral Freelancers · 9 min · Avsnitt 204One of the questions I hear ALL THE TIME: “Where the hell do I find freelancers?” My answer? Do not start looking the week you desperately need 5 people. 😂 BUILD YOUR BENCH…
- You’ve Hit a Revenue Ceiling. Now What? · 28 min · Avsnitt 203What do you do when you feel like your foot is all the way down on the gas… but your business is not going any faster? You are working. You are busy. You are exhausted. But your…
- The Art of a tear down · 16 min · Avsnitt 203Wedding teardown can either feel incredibly organized… or like complete fucking chaos. And the difference usually comes down to whether you had a plan before the night even…
- What Happens After You Hit the Goal? The Next Level · 36 min · Avsnitt 202What Happens After You Hit the Goal? You wanted more inquiries. You wanted more weddings. You wanted higher revenue. You wanted people to know your name. And then one day you…
- What Successful Florists Do Differently · 13 min · Avsnitt 20210 Things Successful Florists Do Differently Have you ever looked at another florist who seems to be crushing it and wondered: What are they doing differently? After years of…
- How to Build a Profitable À La Carte Floral Program · 32 min · Avsnitt 201Can a $750, $1,000, or $1,500 wedding order actually be profitable? Absolutely. But only if the process is designed to be simple. In this episode, Jeni breaks down how she…
- Money. Momentum. Me.: The Rule of 3 for a More Productive Day · 11 min · Avsnitt 201Have you ever worked your ass off all day, gotten to 11 o’clock at night, and thought: What the hell did I actually accomplish today? You answered emails. Ordered supplies…
- How to Be Better at Sales Without Feeling Like a Used Car Salesman · 51 min · Avsnitt 200Does selling make you feel gross? Do you worry that following up makes you annoying? That recommending something more expensive makes you pushy? That asking someone to book feels…
- Mini Stop Talking Yourself Out of It · 19 min · Avsnitt 200How many times have you talked yourself out of doing something before you even gave yourself the chance to try? “I can’t raise my prices because people will stop booking.” “That…
- If I Took Over Your Floral Business Tomorrow · 28 min · Avsnitt 199What if somebody came in and took over your floral business tomorrow? Jeni walks through exactly what she'd audit first if she took over a florist's business — from revenue and…
- Why I Don’t Give Ballpark Pricing · 16 min · Avsnitt 199“Can you just give me a ballpark?” Florists hear this question constantly. It might sound like a simple request, but throwing out a number before understanding the full event can…
- How to Pull Off Multiple Weddings in One Weekend · 1 h 0 min · Avsnitt 198If you want to build a floral business that generates $200,000, $250,000, or more—especially in a seasonal wedding market—you may eventually need to figure out how to execute…
- Stop Waiting to Feel Ready · 13 min · Avsnitt 198How many times have you told yourself: “I’ll do it when I’m ready.” “I’ll raise my prices when I feel more confident.” “I’ll reach out to planners when my portfolio is better.”…
- Stop Running on Empty: A 30-Day Reset · 35 min · Avsnitt 197What happens when you have been going hard for so long that your energy starts feeling completely depleted? You do not always need to burn everything down, reinvent your…
- The Goal-Setting Method That Actually Creates Consistency · 16 min · Avsnitt 197Stop Setting Goals. Start Setting Floors. “I want to post more.” “I want to follow up more.” “I want to network more.” “I want to make more money.” Those sound like goals, but…
- Where Wedding Florists Actually Lose Money · 31 min · Avsnitt 196A $15,000 wedding does not automatically make you more money than a $6,000 wedding. In fact, it is completely possible to book a large event, work yourself into the ground, and…
- My Best Hacks for Bigger Weddings on a Smaller Budget · 21 min · Avsnitt 196Bigger weddings can mean bigger revenue—but they can also come with bigger expenses. Studio rent. Coolers. Ladders. Lifts. Rental inventory. Delivery vehicles. Equipment…
- How to Make Your Marketing Actually Lead to Inquiries · 18 min · Avsnitt 195You can post consistently, create beautiful work, get likes, rack up views, and still wonder why the inquiries are not coming in. Because marketing is not just about being seen…
- Mini Pretty Flowers Are Not a Marketing Strategy · 20 min · Avsnitt 195Beautiful flowers absolutely matter. They get attention. They stop the scroll. They make someone say, “Oh my God, that is gorgeous.” But beautiful flowers alone are not a…
- Creative Ways to Generate More Referrals · 41 min · Avsnitt 194What if you could build a consistent sales pipeline without immediately spending money on ads? In this episode, Jeni shares how she has built relationships that have turned into…
- How to Move Forward After a Business Setback · 17 min · Avsnitt 194A client complains. A freelancer lets you down. A proposal gets rejected. You make a mistake, forget something, receive a bad review, or have a wedding that does not go according…
- My Top 5 Pieces of Advice for Building a Wedding Floral Business · 39 min · Avsnitt 193You can be an incredibly talented florist and still struggle to build a profitable wedding floral business. Beautiful flowers may get people’s attention, but floral talent is…
- Last Spots Left: Your Floral Rockstar Retreat Questions Answered · 16 min · Avsnitt 193The Floral Rockstar Retreat is officially less than three weeks away, and only a couple of spots remain! In this mini episode, Jeni gives you an inside look at the full three-day…
- 10 Hard Lessons I’ve Learned About Freelancers · 28 min · Avsnitt 192In this episode, Jen shares the hard-earned lessons she has learned over the years about working with freelancers — how to build better working relationships, what red flags to…
- The Identity Shift That Changes Everything · 20 min · Avsnitt 192In this episode, Jen talks about one of the biggest shifts that changed her business: stopping the side-hustle energy, stepping out of overwhelmed employee mode, and fully…
- 5 Things to Focus on to Drive Revenue in Your Business · 28 min · Avsnitt 1915 Things to Focus on to Drive Revenue in Your Business In this episode, Jen breaks down five of the most important things florists should focus on if they want to drive more…
- Why a CEO Day Helps You Stop Repeating the Same Month Over and Over · 8 min · Avsnitt 191Quick question—how much time do you really spend working ON your business (not just IN it, arranging flowers, answering emails, running errands, etc.)? Be honest! If you’re like…
- Are You Setting Goals… or Setting Yourself Up to Fail? · 27 min · Avsnitt 190Have you ever set an ambitious goal, felt completely motivated, and then found yourself overwhelmed or discouraged just a few weeks later? You're not alone—and the problem…
- How to Get Wedding Clients Off Third-Party Sites · 11 min · Avsnitt 190In this episode, Jen breaks down exactly how she gets wedding leads off third-party platforms like Zola, WeddingWire, The Knot, Instagram DMs, and other places where couples…
- 5 of My Top Business Growth Hacks · 26 min · Avsnitt 189In this episode, Jen shares five of the biggest business hacks that have helped her create more clarity, momentum, and growth in her floral business — without adding more chaos…
- 10 Small Actions to Grow Your Wedding Floral Business · 12 min · Avsnitt 189In this episode, Jen talks about what to do when every task in your business feels huge and overwhelming. Instead of focusing on giant moves, she shares 10 small, actionable…
- How to Escape the $1,000 Inquiry · 27 min · Avsnitt 18900:00 Getting honest feedback for growth 05:43 Improving floral portfolio focus 09:27 Building trust and positioning expertise 12:31 Improving brand perception 15:56 Building…
- The Floral Rockstar Retreat - All the Details! · 9 min · Avsnitt 188In this episode, Jen shares all the details about the final workshop of the year: Floral Rockstar Retreat, happening August 16–18 on her family farm in Dennison, Minnesota. This…
- 15 things I No Longer Do In My Floral Business · 27 min · Avsnitt 187In this episode, Jen shares some of the biggest lessons she has learned after years of working as a florist and doing a high volume of weddings. These are the things she used to…
- How to Muster Creativity When Life Feels Chaotic · 19 min · Avsnitt 187In this episode, Jen talks about something every florist and creative business owner faces at some point: how hard it can be to access creativity when life feels loud, heavy…
- How Carol Quit Her Floral Job After 35 Years and Booked 19 Weddings · 21 min · Avsnitt 186In this special interview episode, Jen sits down with Carol from Blissful Bloom Studio, one of her favorite flower friends inside the Floral CEO Mastermind. Carol shares the…
- 3 Things You Need to Know Before Starting a Floral Business · 9 min · Avsnitt 1863 Things You Need to Know Before Starting a Floral Business If you have been dreaming about starting a floral business—or you have already started and feel like you are not…
- Where to Prioritize Your Time in Your Floral Business · 22 min · Avsnitt 185If you have ever looked at your to-do list and thought, I am doing so much… but am I actually doing the right things? — this episode is for you. In this minisode, Jen breaks down…
- From Surviving to Thriving This Summer · 12 min · Avsnitt 185In this minisode, Jen talks about the very real shift that happens when school gets out, summer begins, and suddenly motherhood, wedding season, and business all collide at once…
- Airbnb for Florists? A New Way to Find Studio Space and Freelancers · 16 min · Avsnitt 184In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace, a brand new platform designed to help florists solve some very real problems in the floral…
- Focus on What You Can Control in Your Floral Business · 12 min · Avsnitt 184There is a lot of noise in the wedding industry right now. People are talking about slower wedding seasons, lower booking projections, market changes, and all the reasons to…
