The Flow State Podcast
von Stuart P. Turner
Neueste Folge
The Knowledge Revolution (and how to survive it) with Jeroen De…
The Knowledge Revolution (and how to survive it) with Jeroen De…
Über diesen Podcast
Conversations with marketing and sales leaders on how B2B buying has changed and what to do about it. Hosted by Stuart P. Turner.
Research from Gartner and Forrester consistently shows the same thing: buying decisions are made by groups of 6 to 16 people, preferences form before formal evaluation begins, and 80% of deals fail because the buying group cannot reach internal consensus. Yet most go-to-market is still built for individual leads.
Each episode explores a different dimension of this shift - through solo commentary, co-hosted discussions, and practitioner interviews. Topics include buyer group intelligence, the 3C Framework (Connect, Converse, Convert), revenue operations, social selling, and the changing landscape of B2B growth.
Current series: The Buyer Group Intelligence Playbook - an 8-part companion to the article series on findtheflowstate.com/insights.
About Flow State: Flow State helps B2B companies realign their go-to-market around the buying groups that actually make decisions. Learn more at findtheflowstate.com.
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- The Knowledge Revolution (and how to survive it) with Jeroen De Flander · 1 Std. 7 Min. · Staffel 4 Folge 3Renowned expert in strategy execution Jeroen De Flander joins Stuart P. Turner all the way from Europe to discuss the the knowledge revolution being driven by the continued…
- Welcome to the Intelligence Era - what we're talking about this season · 13 Min. · Staffel 4 Folge 2The data era is over. The intelligence era is upon us. Season 4 is here! Listen in for overview of what's coming and why it matters. Stu walks through the Buyer Group…
- Where's the Chief Dissent Officer in your team? The value and power of challenging conversation with Ashton Tuckerman · 1 Std. 8 Min. · Staffel 4 Folge 1Your brand isn't what you say it is. It's what people say about you when you're not in the room. Season 4 opens with Ashton Tuckerman, General Manager at TwentyTwo Digital…
- Complex sales deep dive! Government sales strategy and what we can learn from it in B2B (Part 2) · 49 Min. · Staffel 3 Folge 23Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation…
- The B2B sales solution you need in your life right now · 14 Min. · Staffel 3 Folge 22Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and…
- Complex sales deep dive! The challenges of selling to Government and the parallels with private industry (Part 1) · 47 Min. · Staffel 3 Folge 21Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the…
- How Black Friday could be killing your B2B deals · 27 Min. · Staffel 3 Folge 20Once a great way to snap a consumer electronics bargain, now yet another sale in a seemingly endless cycle of sales in the retail year. So how is Black Friday killing your B2B…
- Sales challenges (and opportunities?) at the close of 2025 · 20 Min. · Staffel 3 Folge 19Flipping the script today to focus on Sales! Interesting insight from real world conversations, reflections on a pretty tough year, and what we need to do to keep the numbers…
- The pressures on APAC marketing budgets in B2B coming in 2026 - spooky halloween edition · 40 Min. · Staffel 3 Folge 18The scariest time of the year - no, not halloween - budgets! As usual marketing faces pressure on many fronts when it comes to budgeting. As we approach the end of the year, Stu…
- SXSW Sydney 2025 highlights, what the hell happened to this year & what's coming in 2026 · 49 Min. · Staffel 3 Folge 17Ashton joins Stu to talk about her highlights and takeaways from SXSW Sydney, the dangers of chasing trends and why AI being everywhere is just not quite as exciting as it…
- Account Based Execution (ABX) - The simple way to deliver impact on revenue · 21 Min. · Staffel 3 Folge 16Looking for a simple steel thread from strategy to revenue movement? Look no further! Stu talks about what ABX (Account Based Execution) is and why it's such a valuable approach…
- Animal powers activate! Listen to your gut and create truly powerful digital strategy · 27 Min. · Staffel 3 Folge 15Today Stu talks about the power of our animal brain, and how you can use your gut instincts to make better decisions about work as well as life. #findtheflowstate
- The philosophy of Flow State, chasing positive thinking & the simple power of asking 'why?' · 40 Min. · Staffel 3 Folge 14Today Stu talks about the why of Flow State; why it's so important now (both the concept and our brand), why we're here (Flow State, not humanity as a whole) and answers the…
- Use your powers of human authenticity to cut through the AI slop · 57 Min. · Staffel 3 Folge 13"Authentic" was the word of the year in 2023. Two years on in 2025, we're struggling to work out what's real and whether any human people are left on the internet. Today Stu…
- Stop pretending to be an engineer and get on with your actual job! · 57 Min. · Staffel 3 Folge 12Today Stu and the wonderful Mikayla Nicol delve into the latest trend chasing, totally-not-made-up job titles in digital, why we should be very wary of SaaS vendors telling us…
- Those who can, do, those who can't... consult · 22 Min. · Staffel 3 Folge 11Join Stu as he talks about the importance of authenticity and focus in sales, why AI is in danger of ruining both sales and the arts and why your brand is wasting a ton of time…
- The age of inauthenticity; the hypocrisy of tech bros destroying creativity · 32 Min. · Staffel 3 Folge 10Today Stu discusses two if his biggest passions - digital technology and music - in light on the recent investments and comments of Spotify CEO Daniel Ek, the continued…
- Is AI being used to cyber bully you at work? · 32 Min. · Staffel 3 Folge 9Is the internet / your boss telling you AI can do you job? If so you're not alone - but there are plenty of reasons why it can't, and won't for some time. This week Stu discusses…
- The two fundamental errors limiting your growth potential · 34 Min. · Staffel 3 Folge 8This week Stu talks through some interesting and provocative insights from recent market research conversations, including two major issues that are damaging growth potential in…
- The contradictory world of social media, AI governance and agentic confusion · 57 Min. · Staffel 3 Folge 7Today Stu catches up with Melinda Stuart to discuss the challenges we face as we fight the good fight against entrenched big tech agendas, struggle against empty hype around…
