Shownotes
Julie and Cathy are playing the "start from zero" game in this episode. You know, that thought experiment where you pretend you have no money, no email list, no followers, and have to rebuild everything today.
What's interesting is they push back hard on the whole "start small, test everything" advice that gets thrown around constantly. Sometimes you actually need to go bigger faster if you want to pay your rent. They walk through what they'd actually do to get revenue coming in quickly, which involves some choices that might surprise you.
The conversation covers the usual stuff (finding…
