The Grit Blueprint
by Grit Blueprint
High Margin, Easy Install Wall Panels That Contractors Love | Joel…
About this podcast
The Playbook for Building Unmistakable Brands in the Built World.
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
Episodes
The newest 20 of 140 episodes
- High Margin, Easy Install Wall Panels That Contractors Love | Joel Koops, Co-Founder of Trusscore · 18 minDrywall has owned the garage for decades. Joel Koops says Trusscore installs three to four times faster, and the installed cost lands close to finished, painted drywall. In this…
- How We Transformed Ben's Office with Trusscore Wall&CeilingBoard and SlatWall | Building Grit E03 · 6 minI found Trusscore on the show floor at IBS 2026. Now it's on the walls of Ben's office. This episode of Building Grit starts at the Trusscore booth at IBS 2026 with Joel Koops…
- Sales Makes the Promise. Operations Keeps It. | Ron Herrin & Lee Allen, Tucker Door and Trim · 43 minYour sales team just made a promise. Now operations needs to deliver. In this episode of the Grit Blueprint Podcast, I’m in Clayton, Georgia, with Ron Herrin, VP of Sales, and…
- How Service Partners Helps Dealers Stock Smarter & Grow Sales | Featuring Chuck Lencheck · 29 minDo it Best and True Value members: Use code 'Pink Hat' for a one time 5% discount on your order from Service Partners, through October 31, 2026! Call or visit Service Partners…
- DON'T Blend In: How Bold Building Materials Marketing Wins You Business | Guest on Inside The Spec · 47 minMy dad’s lumber yard spent two years supplying a 30,000 square foot custom home in Alpharetta. I have one photo to show for it. I joined Megan Kacvinsky of Point to Point and…
- Lasting Lessons From Three Decades in Construction | Greg Rowland, Owner of 3 Atlanta Companies · 20 minMost contractors lose market share slowly enough that they don't notice. Greg Rowland noticed. When the suppliers in his market started installing siding themselves, the scope he…
- How Windows Are Made: Glass, Vinyl, PVC, and Wood | Behind The Build at Tucker Door & Trim, Part 2 · 13 minA window that is off by a quarter of an inch does not tell you on install day. It tells you three winters later when water is leaking in. In this episode of Behind The Build, I'm…
- How Great Companies Turn Mistakes Into Customer Loyalty | Jonathan Harvey, HarLand Windows & Doors · 30 minBuilding industry companies don’t lose customers because their people stopped caring. They lose them because growth added more approvals between the person taking the order and…
- Inside a 290,000 Square Foot Custom Door Shop | Behind The Build with Tucker Door & Trim · 10 minMost people never see the building where their doors get made. This one is 290,000 square feet, and they are adding another 100,000. In this episode of Behind The Build, I’m at…
- The 101-Year-Old Company Behind Atlanta's Finest Luxury Homes | Lummus Supply Co · 16 minMost businesses die in 5 years. Lummus Supply Co just turned 101. In this episode of Behind The Build, I'm in Acworth, Georgia with CEO Will Lummus and his team to see how a…
- The Designer Behind Trilith and Serenbe Is Rethinking Modular Homes | Behind The Build · 18 minLew Oliver helped design Trilith, Serenbe, and Vickery, some of the most sought-after walkable communities in Georgia. His next act might surprise you: modular homes. In this…
- How to Install an Exterior Double Door (Full Outswing Door Installation Start to Finish) · 7 minWatch us install a brand new Plastpro Nova 90 fiberglass double door at Grit Studios, our in-person podcast studio, start to finish. Michael Tull of Tull Sales walks through the…
- Renovating Our Studio And Trying To Stay Married: Behind The Scenes & Bloopers | Building Grit E2 · 7 minI'm Stefanie Couch, and this is Building Grit, the behind the scenes story of how we're building Grit Blueprint into a category of one in the building industry. This episode is…
- She Opened a Hardware Store in the Worst Neighborhood. Now It's Worth $55M | Gina Schaefer · 21 minWhen I first met Gina Schaefer, I knew she was one of the more interesting people in our industry, and this conversation proves exactly why. Gina is the founder of A Few Cool…
- The Relationship Rule That Changes Everything in Sales: Sarah Krey, Merchandise Manager, Do it Best · 27 minSales is not about pressure. It is about people. In this Grit Blueprint Podcast conversation, recorded on the floor of the Do it Best True Value Spring Market in Denver, I sit…
- Inside Luxury Real Estate in the Appalachian Mountains | Burton Community at Lake Burton · 12 minInside Luxury Real Estate in the Appalachian Mountains | Burton at Lake Burton I'm Stefanie Couch, Founder of Grit Blueprint, and in this episode of Behind the Build, I'm taking…
- AI, Consumer Trends, And Succession Planning: How A 100 Year Old Family Business Adapts To Change · 25 minWhat does it take to run a building materials company for 100 years and set it up to win for 100 more? That is the question at the heart of my conversation with Will Lummus…
- The Proven Technology Strategy All Independent Retailers Should Follow | Adam Gunnett · 19 minTechnology is moving faster than our industry has ever seen, and on this episode of the Grit Blueprint Podcast I sat down on the floor of the National Hardware Show with Adam…
- Next Generation Leadership Future Proofs Family Businesses | Brookelyn McClellan, Hardware Sales Inc · 14 minWhat does it really take to carry a legacy business into its fourth generation without losing what made it special? In this Grit Blueprint Podcast conversation, I sit down with…
- The Powerful Secret to Career Growth: Embrace The Messy Middle with Sarah Lee of Blish Mize Co. · 23 minWhat does it really take to grow a career inside one company for 25 years? In this episode of the Grit Blueprint Podcast, I talk with Sarah Lee, VP of Purchasing at Blish-Mize…







